Executive executives have resigned and funds are tight. What other pressures does Tongcheng Yilong face?

In addition to the above problems, we are also faced with the long-standing problems, deficiencies in the company’s internal management system, and most importantly, too fierce competition. Coupled with the impact of the industry’s cold winter, the same city is facing difficulties in tourism development. Yilong still has a long way to go.

1. The remaining issues within the company

As early as many years ago, eLong’s internal senior management had undergone many personnel changes, and the resignation of many senior executives also led to the company’s There is a lack of key personnel internally. And because there are too many defects within the foundation, some people within the company cannot see the development expectations of eLong and think that this place is not a long-term place. The initial president made mistakes in positioning the company's future development. He never expected that the Internet was rapidly popularizing in China and eLong failed to realize the transformation of its mobile strategy in time.

2. The product is too single and the content is too monotonous

At that time, eLong believed that it was enough to develop well in one field, so it focused on the hotel aspect. In the early morning, other travel and vacation series products except hotels were even removed from the shelves, so that later on, we were in a dilemma. In addition, other competitors are also vying for the fat piece of hotel, and eLong is also at a stage where it is neither good nor bad.

3. Merger of two companies, integrated listing

In order to develop better in this industry, Tongcheng and eLong integrated resources and merged into Tongcheng eLong. And there are investments from Tencent and industry leader Ctrip behind it, which has also injected new vitality into it. The newly listed Tongcheng-Elong relies on Tencent's huge traffic and active users with this support, and it continues to rise. Moreover, both QQ and WeChat provide traffic entrances for it, allowing more users to use this program when traveling.

It’s just that competition in the industry is still fierce today, especially Tencent, which has invested in many important tourism industries in future development, and is undoubtedly the biggest winner. However, Tongcheng Yilong, which relies on others, needs to transform because it does not have unique advantages and its products need more room for development.