What are MCN, IP and matrix respectively? Who are the bloggers with millions of fans on Toutiao today?

Wednesday, December 4, 2019, sunny and windy

The following are my tasks for today:

MCN (Manufacturing Change Note):

p>

Attributes: A product form of a multi-channel network.

Value categories: information value and efficiency value.

The MCN model originates from the mature economic operation of Internet celebrities abroad. Its essence is a product form of a multi-channel network, which combines PGC (professional content production) content and guarantees the content with the strong support of capital. Continuous output, thereby ultimately achieving stable commercial realization.

The value provided by MCN is roughly divided into two categories: information value and efficiency value.

To put it bluntly, MCN is like an intermediary company, connecting high-quality content upstream and finding promotion platforms for monetization downstream.

IP (Internet Protocol): the protocol for interconnection between networks

Basic principles: network interconnection (network interconnection equipment, such as Ethernet, packet switching network, etc.),

Data packet (a form of packet switching, data is segmented and packaged for transmission, it is "connectionless", IP data packet refers to a complete IP information).

The IP protocol requires that all network nodes participating in the Internet must have an address in a uniform prescribed format, referred to as an IP address. On the Internet, each network and each computer is assigned an IP address, which is unique in the entire Internet network.

The original meaning of the Matrix is ??the womb, the mother body that controls the center, and the place where life is nurtured. In mathematics, a matrix refers to a two-dimensional data table arranged vertically and horizontally. It originally came from a square matrix composed of coefficients and constants of a system of equations. This concept was first proposed by the British mathematician Kelly in the 19th century.

What is a self-media matrix?

Multiple self-media platforms are organically combined to create a brand for the same company or individual for product marketing.

It is basically divided into five major parts: Weibo, WeChat public account, media open platform, audio-visual platform (video, live broadcast, audio) and opinion leaders (community).

Blogger with millions of fans on Toutiao:

Entertainment Pa Shao: A popular entertainment author who often posts some popular insider information, with eye-catching titles, beautiful pictures, and articles Simple and easy to understand, it has more than three million fans.

Home Food: Most users of Toutiao are around 30 or 40 years old. His works are relatively easy to understand. There are videos of making delicious food, and he also shares some practical tips for life. He loves food. people will be very interested. The work has a wide audience, is simple and practical.

Brother Keng talks about travel: Most of his works are shown in the form of videos. He will talk about some interesting things about his travels and some pitfalls he encountered in the scenic spots, as well as some of his opinions on tourism. It will also introduce readers and viewers to some places that are not famous but have beautiful scenery.

Funny Latiao Brother: A very popular game anchor, currently doing live broadcasts on Xigua Video, a subsidiary of Toutiao. His live broadcast method and style are very funny, and the types of games he usually plays are also He has played many common games on the market. He will edit some exciting game videos on the headlines, and also write about some game playing skills and game points. People who love playing games will basically follow him.

Chen Dabai Game Commentator: An anchor who focuses on live game commentary. He has his own skills in playing games and has very strong commentary skills. He will teach some practical skills in the game. He has more than 8 million fans following him on Toutiao, and he posts some game videos every day. Anyone who likes games will be interested in it.