The Relationship between Tourism and Cultural Self-confidence

Culture is the soul of tourism, and tourism is the carrier of culture. According to the development experience of many tourist destinations, the higher the degree of integration between tourism and culture, the better the development of tourism. Tourism products lacking cultural connotation have no core competitiveness, and they can't stand on the tourism market for a long time. The development of tourism and the establishment of cultural confidence complement each other and promote each other. On the one hand, cultural self-confidence guides the development of high-quality tourism, and culture provides the core content for tourism expression. The establishment of cultural self-confidence is an indispensable part of developing high-quality tourism. Tourism should start with cultural self-confidence, so that cultural self-confidence is deeply rooted in people's hearts. On the other hand, tourism promotes the establishment of cultural self-confidence. Through high-quality tourism with cultural experience as the core, cultural self-confidence has been further consolidated and strengthened. Tourism is guided by cultural self-confidence, which enables tourists to identify with cultural values, thus enhancing the core attraction of tourism and promoting the sustainable development of tourism.