Three levels of theme marketing in tourist attractions

visual level, service level and emotional level.

1. Visual level: The first level of scenic spot theme marketing is visual level, that is, the theme image of scenic spot publicity, including scenic spot logos, advertisements, posters and other promotional materials.

2. service level: the second level of theme marketing in scenic spots is service level, that is, the service and tourism experience provided by scenic spots for tourists.

3. Emotional level: The third level of theme marketing in scenic spots is emotional level, that is, the emotional atmosphere and cultural connotation created by scenic spots.