On the promotion of new media in tourism industry?

Tourism is a hot industry in China at present, and brand communication in scenic spots as a new media is a key work in the current scenic spots. I remember that before 20 17, there was still traditional communication in public scenic spots, such as attending the promotion meeting led by the local tourism bureau, newspaper news, anti-aircraft guns and folding exhibition stands in surrounding hotels as the key communication. In recent years, with the impact of the video era, scenic spots have gradually entered the video era, and they will describe their impressions with the lens of the big V. As a member of the marketing department of a scenic spot, how to transform the position of new media operation with the changes of the times is a hot topic in the tourism industry. Nowadays, many scenic spots will ask if they can edit videos, design and plan a new media promotion plan when recruiting. However, for the media people who stayed in the logic of traditional media thinking before 20 17, how to transform the current practical new media promoters is worthy of public discussion.