The cultural tourism department responded to Nanyang's money-making Xiangyang Flower: it is introducing new projects with plans.

On January 7th, Zhu Shixi, secretary of the Municipal Party Committee at the two sessions in Nanyang, Henan Province, made a speech about "Nanyang earns money and Xiangyang consumes", which attracted attention. On January 1th, Wang Lin, deputy section chief of Market Operation and Consumption Promotion Section of Nanyang Municipal Bureau of Commerce, told @ Emergency Call that Nanyang and Xiangyang are close, and citizens from Xiangyang often come to Nanyang to play. The styles of cultural tourism in the two places are different, Xiangyang is more modern and Nanyang is more traditional. Ren Yongliang, the head of Nanyang Wenguang Tourism Bureau, recently said that in 223, new projects will be introduced from other places to build a amusement city, a cultural city and an entertainment city. Tian Dan, a staff member of Wenguang Tourism Bureau, said that during the Spring Festival in 223, preferential activities will be released to promote local tourism.

related reports

whose "fig leaf" did the secretary of the municipal party Committee tear off?

"Why do you earn money in Nanyang and spend money in Xiangyang?" On the closing day of the "two sessions" in Nanyang City, Zhu Shixi, secretary of the Municipal Party Committee, suddenly mentioned Xiangyang, an old neighbor, in his speech, and issued this "soul torture", bluntly saying that "it stimulated me a lot" and "we should be ashamed".

Video screenshot Image source: Jimu News

Not long ago on New Year's Eve, many Nanyang residents went to Xiangyang Overseas Chinese Town to watch the fireworks show. According to Xiangyang Daily, "all the way was full of' Yu R'".

Subsequently, OCT Xiangyang issued a letter to Nanyang people, which mentioned that "more than 3, friends from Nanyang, Henan Province, crossed 138 kilometers to Xiangyang, Hubei Province", which was summarized as "Nanyang earns money and Xiangyang consumes".

As close neighbors, Nanyang and Xiangyang have never lacked tourists who visit each other, and they have always been tourist destinations for each other's citizens. A few days ago, Tang Cheng, Xiangyang, also issued a notice that the "Nanxiang Family Celebrates the Spring Festival" will be launched. During the Spring Festival, the tickets for Nanyang tourists will be 45 yuan, while other tourists will be 6 yuan.

the relationship between the two cities is in a "warming period". Last year, the Framework Cooperation Agreement on Strengthening the Integrated Development of Transportation Infrastructure in the Two Cities was signed, and Xiangyang also proposed to build a "Twin City Economic Circle" across provinces, "to build a trillion-dollar new fulcrum in central China with the help of urban groups and lead the high-quality development of the Hanjiang River Basin".

Now, the speech of Nanyang Municipal Party Committee Secretary once again puts the competitive relationship between the two places on the table.

Xiangyang's "advantages"?

according to Zhu Shixi's analysis, Nanyang people's holiday in Xiangyang exposed the backwardness of Nanyang's service industry, cultural tourism and creative industries.

As far as New Year's Eve is concerned, there is indeed a gap between the two cities. On the first New Year's Eve after the optimization and adjustment of the epidemic prevention and control policy, crowds gathered all over the country, and the "ban on whipping" made Nanyang citizens only "borrow" Xiangyang to feel the festive atmosphere; Compared with Nanyang, where there is no large-scale theme park, OCT in Xiangyang has become an attractive "punching place", and the new business model has given Nanyang people more reasons to visit Xiangyang.

A Letter to Nanyang People by Xiangyang OCT Image source: Guanwei of Xiangyang OCT Fantasy Resort

But is this enough to constitute the absolute advantage of Xiangyang tourism? According to Liu Simin, vice president of the Tourism Branch of China Future Research Association, this may only be a one-off and sporadic phenomenon.

many experts pointed out that although Nanyang and Xiangyang have their own development emphases, the tourism industry is actually in a state of "half a catty". Qin Zunwen, a researcher at Hubei Academy of Social Sciences, has long been concerned about the development of Xiangyang and Nanyang. According to his observation, as far as the tourism between the two cities is concerned, many Xiangyang people will also go to Nanyang, which has not formed an absolute "one-sided" situation.

Image source: Guanwei of Fantasy Resort in Xiangyang Overseas Chinese Town

It can also be seen from the past travel data.

Last year, Nanyang * * * received 73.717 million tourists, with a total tourism revenue of 31.876 billion yuan. In the same period, Xiangyang * * * received 63.389 million tourists, and the domestic tourism income was 49.647 billion yuan.

In 219, before the epidemic, Nanyang and Xiangyang received 74.76 million tourists and 6.294 million tourists respectively, and the total tourism revenue was 48.82 billion yuan and 44.898 billion yuan.

generally speaking, the number of tourists in Nanyang has maintained its advantage over Xiangyang, with a gap of 1 million, while in terms of per capita tourism income, Nanyang has always lost to Xiangyang, and the total income of Xiangyang even surpassed Nanyang during the epidemic. In the case of their respective advantages, there is no large-scale difference in tourism performance between the two.

on a larger scale, tourism in both cities is a "lame" one. Taking Xiangyang as an example, Qin Zunwen pointed out that although it is a sub-central city in Hubei and its GDP ranks second in the province all the year round, manufacturing is its strength. The development of tourism is inferior to Yichang and Shiyan, and even Xianning, whose GDP ranking in the province is only tenth. The data shows that in 221, Xianning received 64.91 million tourists, and the total tourism revenue was 31.93 billion yuan.

more precisely, Xiangyang's "advantage" is that it has taken a step forward earlier.

Liu Simin pointed out that in the past, urban tourism paid more attention to the long-distance market. Xiangyang and Nanyang built many scenic spots with historical culture and natural scenery as the background, but they were often caught in an "embarrassing" situation. Xiangyang took the lead in introducing large-scale theme parks, and recovered its focus to a closer tourist radius, making a certain breakthrough in the areas where the two cities are located. Those tourists who have seen enough old scenic spots and young people who pursue a sense of participation are easily attracted by them.

judging from the national development trend, theme parks are sinking into third-and fourth-tier cities. "We can't rely on an overseas Chinese town to make Xiangyang's tourism develop by leaps and bounds".

Nanyang's "offensive"

When Xiangyang takes a step forward, Nanyang should follow suit, and vice versa; This has almost become the development "formula" formed by the two cities for many years. But for Nanyang, tourism seems to be an area that it hopes to achieve "leading".

in the past ten years, Nanyang has slipped to the "backward side" for many times. Qin Zunwen mentioned that in the era of general railway, the traffic location of the two cities was roughly the same, but after entering the era of high-speed railway, with the opening of Zheng Wan and Wushi high-speed railways, Xiangyang took the lead in forming a "cross" pattern of high-speed railway.

At the 11th Party Congress of Henan Province last year, Lou Yangsheng, secretary of the provincial party committee, proposed to speed up the construction of high-speed railway in Nanxinhe. "Zhengzhou Release" issued a document pointing out that Nanyang urgently needs such a new high-speed rail line to form a high-speed rail cross.

What makes Nanyang "awkward" is that its GDP has been overtaken by Xiangyang.

in p>212, Xiangyang's GDP surpassed Nanyang for the first time, and it has made rapid progress all the way. By 221, the difference has expanded to 96.721 billion yuan. In the "14th Five-Year Plan" of the two cities, the target of GDP in 225 is 6 billion yuan and 7 billion yuan respectively, and the gap has opened a new level.

why was Nanyang overtaken? According to Qin Zunwen's recollection, it was suggested 1 years ago that with the support of Hubei Province, Xiangyang was positioned as a provincial sub-center in 23, and it developed rapidly with years of policy blessing. Based on this, in 213, the voice calling on Henan Province to support its construction of a provincial sub-center began to appear. Until 221, Nanyang finally achieved "upgrading".

compared with the positioning of "sub-center" that has been "late" for 2 years, Henan province's support for Nanyang's tourism development is more rapid.

In November last year, the Henan Provincial Department of Culture and Tourism issued the Opinions of the Henan Provincial Department of Culture and Tourism on Supporting Nanyang to Promote the Integration of Cultural Tourism and Accelerate the Construction of a Sub-central City, proposing that "priority should be given to bringing high-quality cultural tourism resources and major cultural tourism projects in Nanyang into the high-quality development plan and strengthening policy support for the cultural tourism industry". Qin Zunwen believes that this move has high support specifications for Nanyang.

Nanyang itself also planned to upgrade the cultural tourism industry early. Also in November last year, Nanyang held the "High-quality Development Conference of Cultural Tourism Industry in the City". Zhu Shixi, Secretary of the Municipal Party Committee, proposed that the whole area of Nanyang should be built as a "big scenic spot", and a distinctive "super IP" should be created to promote cultural tourism to "global, all-season, all-people, all-format and all-factor", and shouted out Nanyang's new cultural tourism brand-"Nanyang, a brand worthy of three considerations.

Image source: Nanyang Municipal Government official website

attaches great importance to the cultural tourism industry. Based on Zhu Shixi's judgment, the cultural tourism industry is a green sunrise industry, famous for enriching the people, and the cultural tourism market has great potential for rebound and explosion. As long as the epidemic situation improves, the "rigid" demand will usher in a blowout.

from the economic characteristics of Nanyang, the pulling force of consumption in the "troika" is relatively strong, but it is based on the large population base of Nanyang. The data shows that the permanent population of Nanyang in 221 is 9.629 million, and the total retail sales of social consumer goods is 219.63 billion yuan. In contrast, Xiangyang's two indicators are 5.271 million and 196.61 billion yuan respectively < P > The "tipping point" of consumption upgrading promoted by the cultural tourism industry is a "hidden card" for Nanyang to take the lead in achieving overtaking during the "window period" of epidemic policy adjustment.

A new "move" to break through

In a mainstream evaluation from the outside world, Zhu Shixi is more about "inspiring Nanyang cadres and officers to start businesses with network hotspots". In response to the media, the relevant staff of the Propaganda Department of Nanyang Municipal Committee also pointed out that Zhu Shixi wanted to spur the participants to make full efforts and seek development.

Nanyang really needs to be "pushed". In the official propaganda, there is no shortage of tourism resources in Nanyang, and the most famous ones are the "four saints" summarized locally-Zhang Heng, the sage of science, Zhang Zhongjing, the sage of business, Fan Li and Zhuge Liang, the sage of wisdom. As the location of its former residence, Nanyang has built many historical and cultural attractions, and its target audience is self-evident-group tourists who enjoy punching in.

In order to "retain" Zhuge Liang's brand resources, Nanyang has been involved in a decades-long "struggle" against Xiangyang.

The two most famous events were a dispute over the starting place of stamps with the theme of "Three Kingdoms" and a signature protest against Nanyang in the textbook marked Xiangyang. Looking back, this can be regarded as a marketing strategy of "the sword is biased", which makes Nanyang and Zhuge Liang more deeply bound in the public mind.

However, the over-emphasis on resources may make the advantages become the disadvantages of Nanyang's tourism development.

this is not a problem faced by Nanyang city. Liu Simin mentioned the tourism development of the Great Wall in Wan Li. Many cities and urban areas along the route set up checkpoints and collect tickets in one section of their city, hoping to take this as a project of urban tourism.

But so far, only Badaling in Yanqing is the most famous, and Juyongguan in Changping is still well-known. Mutianyu in Huairou, although Beijing has made great efforts to build it and appeared in movies such as If You Are the One 2, the effect is not satisfactory. Further out, the part located in Hebei is even less known.

in Liu Simin's view, one of the main reasons is that traditional resources have not been effectively activated.

on the contrary, even if there is a lack of resource base, we can "break through the tight encirclement" through an effective operation mode that meets the current market demand. Liu Simin said that even if there were no real resources such as dinosaur fossils, Changzhou's dinosaur park built out of nothing was still a successful case in the industry. However, Zigong, a well-known "hometown of dinosaurs", failed to produce a more visible tourism project.

in the current "online celebrity era", the logic of the old tourist capital replacing traffic with traditional resources has been further "subverted".

Hongyadong in Chongqing is an example. As an antique new building, Hongyadong's marketing does not emphasize its "antique" attribute, but instead, it is grafted with the famous scenes of the famous animated film Spirited Away through scene creation. Tourists not only ignore the bad experience brought by antique buildings, but are more willing to be in the animation world as a part of "punching in". However, the implantation of online celebrity format in the later period catered to the new demand of young people for consumption.

Re-examine the tourism resources possessed by Nanyang. Even after many "struggles", the most famous brand Zhuge Liang is not as famous as Chengdu and as influential as Hanzhong in terms of history. In Liu Simin's view, in order to make good use of local resources, it is necessary to further plan and sort out, and to operate with a more up-to-date scheme.

cooperating with Xiangyang to build and operate tourism IP is a more effective way.

Qin Zunwen pointed out that Xiangyang and Nanyang are geographically close and have convenient transportation. If we can develop together, Nanyang can also take advantage of Xiangyang's high-speed rail to attract more tourists from other places and make a big cake together.

This involves how to make the "short-distance tourism" which has attracted much attention this year's New Year's Eve return to "long-distance tourism" again. Liu Simin pointed out that according to the current cognition of tourism, a high-level tourism cluster with dislocation development will be more attractive to long-distance tourists, and they can visit more tourist attractions at the same transportation cost. "Getting together is the best." He said.

article source: yang abandoned Fei.