How to treat New Year's Day tourism in 2023?

As the first holiday after the release of the "Ten Articles of New China" policy, what are the differences in the travel on New Year's Day holiday in 2023?

On the morning of June 65438+1 October1,2023, a grand flag-raising ceremony was held in Tiananmen Square, Beijing. People came to Tiananmen Square to watch the flag-raising ceremony and welcome the New Year. China News Service reporter Sheng Jiapeng photo

The number of tourists on New Year's Day holiday has achieved positive growth.

According to the data of the data center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2023, the number of domestic tourists was 527134,400, up by 0.44% year-on-year, and recovered to 42.8% in the same period of the New Year's Day holiday in 20 19. Domestic tourism revenue was 265 17 billion yuan, up 4.0% year-on-year, and recovered to 35. 1% in the same period of New Year's Day holiday in 20 19.

The adjustment of epidemic prevention and control policies and the resumption of inter-provincial travel have stimulated the desire to travel to a certain extent and boosted the positive growth of the number of tourists on New Year's Day. Compared with the National Day, the last holiday in 2022, the number of domestic tourists during the 7-day National Day holiday decreased by 18.2%.

Long-distance tourism has steadily picked up.

Long-distance tourism has steadily picked up. The Yangtze River Delta and Pearl River Delta have become the main tourist destinations in the southwest, northwest and central regions, while Sanya, Xishuangbanna, Kunming and Xiamen have become the main tourist destinations for tourists in Beijing and Northeast China to avoid the cold and celebrate the New Year.

According to Ctrip data, compared with less than 40% of users traveling across provinces in 2022, nearly 60% of users choose to travel across provinces during the New Year holiday this year-population mobility has significantly released consumption potential, and the New Year economy has driven national tourism to heat up rapidly.

During the New Year's Day holiday this year, the proportion of orders for hotels, cars and other places in Tongcheng increased significantly. Among hotel orders, off-site orders increased from 565,438+0.3% in the same period last year to 67.6%. The proportion of cross-city automobile orders also increased from 10.8% in the same period last year to 22.7% this year. The top ten civil aviation routes in terms of New Year's Day holiday orders are Shanghai-Kunming, Shenzhen-Chengdu, Shenzhen-Chongqing, Shanghai-Chengdu, Guangzhou-Chongqing, Hangzhou-Kunming, Wenzhou-Guiyang, Chengdu-Shenzhen, Hangzhou-Guiyang and Guangzhou-Chengdu.

The picture shows the tourists experiencing the snow track speed skating project. Photo by Wang Binyin

Ice and snow tourism and theme parks are hot.

During the New Year's Day in Zhou Bianyou, short trips and leisure tours are still the mainstream, and high-quality play experiences such as ice and snow, hot springs, amusement parks, lakes, camping, cooking tea around the stove, hotel script killing, street entertainment, roaming in ancient towns, watching fireworks and climbing mountains are favored by young people.

Beijing Yuanmingyuan, Summer Palace, Zizhuyuan and Shichahai started the holiday skating rink or snow rink simultaneously, which attracted many parents and children to experience it. Classic ice and snow tourist destinations such as Northeast Ice and Snow World, Yabuli, Changbai Mountain, Xiang Xue, China and Mohe, the Arctic, have attracted many tourists to experience different ice and snow fun.

Tongcheng Tourism Data shows that during the New Year holiday this year, the search volume related to "ice and snow tourism" in China increased by 179% month-on-month. Shichahai skating rink in Beijing has become the most popular ice and snow tourist attraction during holidays, and Harbin Ice and Snow World is also a popular choice for people to experience the fun of ice and snow.

Theme parks that were closed for many times during the epidemic also ushered in the peak of passenger flow during the New Year holiday. Shanghai Disney Resort has become the most popular theme park in New Year's Day holiday, with Zhuhai Chimelong Ocean Kingdom and Beijing Universal Resort ranking second and third respectively.

The picture shows tourists surfing in Queen Bay, Houhai, Sanya. Luo

"Yang Kang" is healing and swimming.

Public reports show that the epidemic situation in some cities has passed the peak of infection on the eve of New Year's Day. The "Yang Kang" in these cities also reward themselves for traveling, and the tourism consumption momentum is increasing. Ctrip platform data shows that Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Chongqing, Nanjing, Xi and Wuhan are the TOP 10 cities with the highest enthusiasm for New Year's Day travel.

And "Healing Journey" has become the favorite of "Yang Kang". Reflected in the destination, the southern and island cities with warm and sunny climate are more popular than in previous years. Sanya, Zhuhai, Xishuangbanna, Dali, Xiamen, Haikou, Tengchong, Beihai and other cities. Both experienced soaring popularity, and the booking volume of Ctrip air tickets in these destinations increased by more than 10%, among which the booking volume of air tickets arriving in Xishuangbanna increased by 7 1% year-on-year, ranking first.

Hotel prices have also gone up. Ctrip platform data shows that the average price of Xishuangbanna Hotel on New Year's Day is 804 yuan, with the highest price increase, reaching 1.7 times; Dali rose next, 36%, with an average price of 60 1 yuan; Sanya, which has recently caught fire, has also become one of the cities in short supply of accommodation. The price rose by nearly 30%, and the average hotel price was the highest, reaching 1.553 yuan. Recently, almost all the hotel rooms in Sanya have been sold out, and they have also boarded a hot search.

According to Tujia B&B data, the proportion of national continuous orders increased by 34 1% during New Year's Day. Among them, in Xishuangbanna, Xi 'an, Dali, Sanya, Beihai and other cities with relatively warm temperatures, the number of hotel reservations staying for more than three days has increased by more than six times compared with last year.

Tongcheng Research Institute believes that during the New Year's Day holiday in 2023, some destination markets recovered more than expected, indicating that domestic tourists' confidence in tourism recovered rapidly, laying a good foundation for the recovery of the tourism market in 2023.