What influence does the program "The Reader" have on cultural output?

The phenomenal cultural variety show "The Reader": a true cultural output

"The Reader" is a phenomenal cultural variety show that realizes the integration of audio-visual art and written language The complementary advantages have a positive impact on cultural export and release China's own unique literary beauty.

For a long time, my country's variety shows have lacked driving force. Many phenomenal TV variety shows, such as "The Voice of China", "Run, Brother", "Where Are We Going, Dad", "I Am a Singer", etc. They are all "imported products" imported by copyright and lack the foundation of Chinese local culture and individual rational and independent thinking. Therefore, even if a certain amount of popularity is generated in the short term, it will not have long-term significance. The more national it is, the more global it is.

As a result, a large number of variety shows created around China's local culture have landed on TV screens, such as "Chinese Poetry Conference", "Seeing Words Like Faces", "The Reader", "National Treasures", "Classic Chant and Spread", " "A Good Book", "New: Forbidden City", etc., cultural variety shows have entered a blowout period.

On the one hand, "The Reader" produced by CCTV has a great influence in China. It integrates serious literature with popular entertainment, which helps to spread the famous works and improve the humanistic quality of the society as a whole. Activities such as the "Reading Booth" are derivatives of "The Reader".

On the other hand, "The Reader" has a greater influence on overseas cultural export, reversing the situation of Chinese TV variety shows lacking local awareness and purchasing overseas copyrights. During the 2017 Cannes Television Festival, "The Reader" received an email from the French Hubert Television Production Company, asking whether "The Reader" had any intention to sell the program model for broadcast in France, Belgium, Switzerland and other French-speaking areas. . In April 2018, nine major Chinese original programs - "National Treasure", "The Reader", "Classic Chant", "Battle of Nature", "Sound on the Scene", "Crossover Singer", "Tomorrow's Son" and "Kung Fu Boy" "Long Time No See" debuted at the Cannes TV Festival in France, marking the first time that a Chinese variety show has entered the world stage in an original format.

"The Long Reader" takes the works of local Chinese writers as the main body and spreads Chinese culture, Chinese writers and Chinese stories to all over the world. It finds an effective path for China to "go global" with its local culture, "tell Chinese stories well and spread Chinese voices well." At the same time, what is national is the best. Chinese culture can attract overseas audiences and lead the world’s cultural trends.

In short, Chinese books have made a splash in the world in recent years. "The Reader" also integrates audio-visual language with text to tell Chinese stories to the world and spread Chinese culture.