What are the measures of tourists' physiological motivation and social motivation?

The measurement indicators of tourists' physiological motivation and social motivation are as follows:

(1), the objectivity of tourism motivation. Tourism motivation always points to a specific tourism goal, that is, the results that people expect to obtain through tourism behavior. For example, the tension of working for a long time will give people the motivation to relax or travel outdoors, and the cold winter will give people the motivation to travel to the warm south.

Hot summer will give people the motivation to travel to summer resorts. Tourism motivation indicates people's orientation towards something or an activity. Once tourism motivation is realized, it can always bring people physical or psychological satisfaction.

(2) Selectivity of tourism motivation. People's tourism motivation determines their behavior and choice of tourism content. Because tourists have differences in nationality, nationality, occupation, education level, personality, age, hobbies, living habits and income levels, they have great selectivity in the content of tourism activities.

For example, during the Golden Tourism Week, some tourists choose to travel to the ancient towns in the south of the Yangtze River, some tourists choose a seven-day romantic tour in Paris, and some tourists choose "red tourism" routes around the country; On the way of travel, some tourists choose to join group tours organized by travel agencies, while others choose go on road trip.

(3) Relevance of tourism motivation. Tourism is a comprehensive social, cultural and economic activity. Tourists' travel motives are often not single, and different travel motives are interrelated, forming a complex travel motive system. Every motivation in the tourism motivation system has different intensity.

The tourism motive with advantages in intensity often dominates the main goal of tourism behavior, while other tourism motives are auxiliary motives. For example, tourists want to visit their old friends while traveling; While going out for business investigation, I also want to visit the local cultural landscape.

(4) The fluctuation of tourism motivation. People's travel behavior is an endless process of activity, so travel motivation generally does not disappear immediately. As a practical force, it is often intermittent, sometimes hidden and sometimes present, showing some ups and downs. After tourists' travel motives are satisfied, it will not happen again for a certain period of time.

However, with the passage of time or the arrival of another holiday, tourism motivation will reappear and show ups and downs. The fluctuation of tourism motivation is mainly caused by the physiological and psychological needs of tourists, and is influenced by the development process of tourism environment and the rhythm of social fashion changes.

(5) Motivation of developing tourism. When a kind of tourism motivation is realized, it will produce new tourism motivation on this basis and become a new goal and motivation that dominates people's tourism behavior. This is the law of the development and change of tourism motivation. With the continuous development of China's socialist economy and the continuous improvement of material and cultural living standards, tourists' requirements for tourism objects and services are also developing.