What marketing methods does JD.com use for integrated marketing?

The marketing methods used by Jingdong integrated marketing:

First, advertising. Since JD.com's marketing model determines its characteristics in advertising, it uses online marketing in conjunction with outdoor advertising to expand its visibility, enhance its corporate brand image, and increase website traffic to attract customers to purchase. For example, if you place online advertisements related to products in the Saipan mobile phone forum, etc., it can be said that the advertisements have achieved valuable targets and are accurately delivered.

Second, promotion. Jingdong's promotions are crucial to the development of the company. Jingdong has held many special promotions, late-night rush sales, and given away coupons, which have played a huge role in temporarily increasing the mall's sales.

Third, market activities. Marketing activities are effective actions to cooperate with advertising, promotions, etc. to increase market share. If the activity creativity is outstanding, and the marketing activity plan has good execution and operability, it will not only increase the company's sales and popularity, but also improve the brand. Reputation will play a positive role in improving the reputation.

Fourth, public relations. In 2007, JD.com announced a formal strategic cooperation with Alipay and Tenpay, integrating Alipay and Tenpay as online payment channels. Online payment through Alipay and Tenpay accounts makes shopping more convenient and promotes a significant increase in the number of users and sales of JD Mall.

Fifth, DM. JD.com has the inherent advantage of having a large number of members when it comes to DM, and it can implement large-scale and high-frequency DM customer coverage among targeted targets, turning them into direct purchasing behavior.

Extended information:

Integrated Marketing (Integrated Marketing) is a systematic combination of various marketing tools and methods, and real-time dynamic corrections are made according to the environment to facilitate exchanges. The marketing concepts and methods for both parties to realize added value in interaction. Integration is to combine each independent marketing into a whole to create synergy. These independent marketing efforts include advertising, direct marketing, sales promotion, personal selling, packaging, events, sponsorships and customer service. Strategically review the integrated marketing system, industry, products and customers to formulate an integrated marketing strategy that is consistent with the actual situation of the enterprise. Including travel planning marketing, event marketing and other related categories.

The "integrated marketing" theory emerged and became popular in the 1990s. It was proposed by Don Schultz, a professor of marketing at Northwestern University. Integrated marketing is "designing according to the goals of the enterprise." strategy, and control various resources of the enterprise to achieve strategic goals." Media integrated marketing, as a branch application theory of "integrated marketing", is, in short, a communication model from "communicator-centered" to "audience-centered" strategic shift. Integrated marketing advocates a more clear consumer-oriented concept. Therefore, the theory of integrated media marketing should have important guiding significance and practical value for the development of the media industry under the new reform situation in my country.

Reference: Baidu Encyclopedia: Integrated Marketing