What are the steps of tourism planning?

Concept mining

First of all, the collection of environmental information is the basis of tourism planning. Including the analysis of tourist market, the present situation of tourism resources, the accessible humanities and the tourism development in surrounding areas.

Secondly, on the basis of collecting and processing information, tourism planners use the experience of repeated practice to introduce the experience of others and look for some market opportunities. After further analysis of market opportunities, a series of premises are extracted from opportunities and information, and a series of assumptions are generated from experience. This series of premises and assumptions gradually converge, arrange and combine, forming the outline of the project. The outline of the project is like a rough blank, which needs further processing and improvement.

Thirdly, after further excavation, the outline of the project is gradually clear and concrete, forming the product concept of tourism planning. Product concept is a well-designed concept expressed in meaningful consumption terms. Product concept is the foothold of planning and the most essential thing.

Theme development

Theme planning is the soul of successful planning. Only by further refining and sublimating the product concept into a visual, dramatic or even dramatic theme can it attract and appeal to consumers.

Not all tourism planning has the product concept first, then the theme, but some start with the theme and then produce a series of ideas, and then develop into product concepts and specific ideas. A tourist area begins with theme planning. Imagination is very important at this stage.

Spatio-temporal operation

After the specific ideas are completed, it is necessary to analyze the support and guarantee system for project implementation, such as funds, infrastructure and management. On this basis, under the guidance of "priority of light and heavy, priority of urgent need", through screening and sorting, the idea is transformed into a specific plan, so that the planned project has a specific distribution in time and space, that is, the specific implementation strategy of the project is formed in the mind of the tourism planner. This is the threshold for planning projects to be practical and put into practice.

The next step is to prepare the feasibility study report. In fact, the preparation of the feasibility report began from the planner's initial conception, but it still existed in the planner's mind at that time. With the refinement of the concept, the feasibility report also took shape, and the content was gradually enriched, until it finally became the project feasibility study report. After the completion of the project feasibility report, it needs to be submitted to the tourism authorities for review, and then further improved according to the feedback from the review, so that the tourism planning scheme is more feasible. So you can draft a formal plan.

Sales persuasiveness

A planning book is a "design drawing" or "script" on which the planned project can be promoted and implemented. Therefore, a good planning book should not only have rich and detailed contents, but also have vivid and attractive expressions, such as attaching some maps of tourism resources, the temporal and spatial layout of the project, the tourist market and so on. Planning is not for planning's sake, but for making the planned project be implemented and achieving the expected results.

Therefore, if planning only stays at the stage of planning book, then it is just a decoration for people to watch and has no practical significance. Good tourism planning requires businessmen to put it into practice. It is not enough for a planning book to have outstanding creativity, and its effectiveness is ultimately reflected in its implementation. Therefore, after the completion of the plan, to successfully implement the plan, it is necessary to persuade the planners, gain the approval of investors, the support of the government, and the cooperation and assistance of relevant departments and strata. This stage also mainly depends on the persuasiveness of the planner.

basic requirement

On the basis of full market research, tourism planning should accurately locate the market, dig deep into tourism resources, creatively design recreation methods, design independent projects with development value, establish a reasonable system model of management and operation and overall development, and make scientific and reasonable layout planning for tourist areas.