What are the factors for college students to choose travel destinations?

When tourists choose which tourist destination to travel to, this choice is decision-making. The so-called "consumer decisionmaking" is the process of how consumers make choices among two or more evaluation options when purchasing products or services. In the choice evaluation stage, consumers usually compare and evaluate each feasible option based on the information collected in order to make a final purchase decision. The standard of consumer evaluation is guided by the consumption and purchasing point of view, based on the desired results, which are then reflected in the preferred product attributes. When tourists choose travel destinations, their travel decisions mainly depend on their preferences for travel destinations during the selection evaluation stage. Tourist destination selection is regarded as the result of an individual's evaluation of the social substantive environmental attributes included in the alternatives. The individual integrates his subjective impressions of each attribute from different directions, which is evaluation. Therefore, he has different preferences for different alternative locations. Programs will have different preferences. Generally speaking, tourists will find out the importance of various tourist destination attributes according to their own preferences, and then select several important attributes from them as evaluation criteria when choosing a tourist destination. This is the so-called tourist destination selection. preferences. 1. Characteristics of tourists’ cognition of tourist destinations Tourists’ cognition or impression of a tourist destination mainly depends on two factors: one is the expectation of the destination; the other is the actual feeling. A tourist destination is a complex system involving landscape, people, environment and other factors. It is affected by the cognitive level of the subject, the complexity of the cognitive object and related factors. Tourists' cognition of the tourist destination is different from other perceptions. Characteristics of cognitive activities: (1) Differences in cognitive levels. Affected by factors such as living habits, education level, hobbies, ethnicity, religious beliefs, occupation, age, etc., tourists have obvious differences in cognitive levels. At the same time, because tourists' cognitive process involves many subjective factors, the cognitive results are highly subjective, ambiguous, and different. (2) The episodic nature of cognitive content. Tourists are just one of the many roles that individuals play in the big stage of life. They are a brief fragment. Through brief contact with the residents and tourist landscapes of the tourist destination, they cannot have a comprehensive understanding of the tourist destination. You can only have certain memories of the most impressive landscapes or situations, and most of these memories are episodic memories. Memory is the result of cognition and is a relatively stable impression formed by tourists after comprehensive evaluation of tourist destination information. (3) The cognitive results are highly one-sided. Tourists' travel activities are short in duration and are also affected by the subject's cognitive level, cognitive objects and environmental factors, so the cognitive results tend to deviate in one way or another. Since tourists have only a short time to know a tourist destination and cannot fully understand the cultural characteristics and personality of the tourist destination, tourists often evaluate the tourist destination based on their first impression, which is what people call the first reason. The first impression a tourist destination gives to tourists, that is, the first or first impression, has an extremely important impact on tourists' perception of the tourist destination. In the process of tourism activities, after the perceiver forms a good or bad impression of the tourist destination, people also tend to infer other characteristics of the place based on this, which is what people call the "halo effect". 2. Factors affecting tourist destination selection preferences The factors that influence tourists’ consumption decision-making process and consumption behavior formation are complex, and they mainly include: (1) Travel purpose. Tourists' travel purpose is the most basic factor that affects tourists' destination selection preferences. In 2007, the number of domestic tourists in my country reached 1.61 billion, and the main purpose of their travel was sightseeing and leisure. Sightseeing and leisure tourists are most interested in my country's cultural relics with rich cultural connotations, magnificent landscapes and colorful ethnic customs. (2) Individual factors. Refers to factors such as gender, age, education level, and occupation of tourists. Individual factors are the most direct factors that affect tourists’ destination selection preferences. In 2006, the main age groups of inbound tourists in my country were 25-44 years old (46%), 45-64 years old (36%) and 15-24 years old (8%). The survey results of American tourists in China show that except for elderly tourists over 65 years old who have a larger proportion (50%) of choosing group travel, tourists of other age groups mostly choose to travel with family, friends or individuals. (3) Geographic factors refer to factors such as the location of the tourist destination and the distance between the source of tourists and the tourist destination. In 2006, the origins of foreign tourists visiting my country were mainly distributed in South Korea (21%), Japan (20%), Russia (13%), the United States (9%), Malaysia (5%) and other places. (4) Social factors, including reference groups, family, role and status factors. Tourists' destination selection preferences vary depending on the type of tourist. In tourism behavior, personal factors such as travel purpose and individual factors are the most direct factors that affect tourists’ destination choice preferences, while external environments such as geography and social factors have indirect effects on tourists’ destination choice preferences. . Repost 3. Marketing strategies based on tourists’ destination selection preferences 1. Tourism group divisions and tourism destination marketing strategies Tourism groups are divided into three categories: high-end tourist groups, mid-range tourist groups, and family tourist groups.

High-end tourist groups like to enjoy high-end hotel facilities and services when traveling, and are willing to pay high prices to stay in high-end hotels. In terms of information sources, tourism information is mainly obtained through newspapers, magazines and the Internet. Therefore, if a tourist destination wants to attract this type of tourists, it needs to have high-end tourist hotels and reach out to these tourists through newspapers, magazines, and the Internet. The mid-range tourist group generally chooses to engage in travel activities on weekends. Travel for them is to escape from daily life or work pressure. The most common accommodations they choose are general hotels or motels, followed by affordable accommodations. In terms of information sources, this group mainly obtains travel information from newspapers and magazines, relatives, friends and colleagues, and the Internet. Therefore, if a tourist destination wants to attract this type of tourists, it needs to have general hotels, parking hotels, or affordable accommodations, and contact these tourists from newspapers, magazines, relatives, friends, colleagues, and the Internet. The family travel group often travels together as a family, and the type of accommodation they most often choose is not specific. In terms of information sources, family travel groups mainly use newspapers and magazines, relatives, friends, colleagues, and the Internet. Therefore, if a destination wants to attract this type of tourists, it needs to have a general hotel or parking hotel, and contact them from newspapers, magazines, relatives, friends, colleagues, and the Internet. Such tourists. 2. Tourist Characteristics and Tourism Destination Marketing Strategies In the analysis of the relationship between the factors that influence tourists to choose tourist destinations and tourist characteristic factors, it was found that women are more motivated to pursue physical and mental relaxation, spiritual pleasure, and knowledge and learning than Male and younger student tourists attach more importance to the cultivation of interpersonal relationships, interaction with others and opportunities to expand knowledge and learning. They also attach more importance to the diverse tourist facilities in the tourist destination and the opportunity to personally participate in activities and performances. Those with lower average monthly income pay more attention to knowledge-seeking, learning and self-improvement, they also pay more attention to the travel motivation of interpersonal interaction, and they pay more attention to the characteristics of tourist destinations with diverse tourist facilities. The survey shows that the younger the people are, the more they value fame, which shows that young people are more likely to be attracted by fame and advertising, which in turn leads to travel behavior. Therefore, tourism operators can develop corresponding marketing strategies based on different characteristics of tourists. For example, in view of the fact that teenagers are more easily attracted by fame and advertising, advertising and marketing for teenagers can be strengthened to attract teenage tourists. This will not only satisfy teenagers' motivation for interpersonal communication and opportunities to interact with others, but also stimulate their thirst for knowledge. and creativity. 3. Tourism motivation, tourist destination perception and destination marketing strategy. If tourists can identify with factors such as the distance of the tourist destination, the provision of tourist area information, and the convenience of accommodation and transportation, it can encourage tourists to enjoy complete tourist facilities and Service, escape from daily busy life and achieve travel motivation to relax, challenge yourself, expand knowledge and interact with others. If the ticket price is reduced, tourists will be more willing to cultivate their own abilities, expand their knowledge, affirm themselves and increase opportunities to interact with others; if the tourist destination cannot provide convenient accommodation, tourists may switch to camping and picnicking. , it can enhance tourists' ability to challenge themselves, add richer creativity and their own travel experience, and can also cultivate relationships with friends during camping and picnics to increase opportunities for interaction. If a tourist destination cannot provide tourists with a variety of tourist facilities and opportunities to participate in activities, it will not be able to satisfy tourists to challenge themselves, expand their knowledge and enrich their travel experience, nor will it be able to help tourists get rid of the busyness of daily life and achieve psychological relaxation. If a tourist destination cannot provide tourists with personal participation in activities, performances and various tourist facilities, it will not be able to satisfy tourists to challenge themselves, exercise their physical fitness and enrich their tourist experience. It will also prevent tourists from enjoying complete facilities and services, thus reducing the number of tourists. Motives for traveling here. 4. Implement alliance strategies and establish package itineraries. Tourists in tourist destinations mainly stay for one day. General tourists cannot know the information about accommodation nearby. If given the opportunity, nearly half of the tourists are willing to stay in scenic spots. It can be seen that the integration of tourism resources and the provision of tourist accommodation services can increase the length of stay of tourists. Scenic spots providing diversified sightseeing activities can attract consumers to increase travel demand. In the current tourism market, any tourism enterprise that cannot meet the needs of customers will slowly be eliminated. In the tourism industry in the same area, similar industries and supporting service industries often gather. For tourists, the agglomeration of industries increases tourism selectivity, thereby strengthening tourists' motivation to go to that location. 5. Strengthen joint marketing of tourist destinations and related industries If tourists’ knowledge of the tourist destination is incomplete, it will reduce tourists’ motivation to travel to the tourist area. At this time, tourist attractions can cooperate with travel agencies, transportation service industries and related industries. For some tourists with less travel experience, joining a group tour can reduce the stress of trip planning and execution. Tourists can understand the characteristics of the tourist area and come to travel through the introduction and arrangement of the travel agency. Joint marketing with various local tourist attractions, such as setting up special transportation buses between each tourist attraction and the city to facilitate tourists to travel to nearby tourist attractions. That is to say, tourist attractions can cooperate with travel agencies and transportation service industries to use synchronized marketing methods, and combine relevant industry operators to jointly publish advertisements to expand the effectiveness of advertising, which can increase the number of tourists for group tours. Joint marketing can not only bring into play the diversified effects of the industrial chain, but also have a marketing multiplier effect. 6. Give full play to the marketing effect of events. Events can drive an instant tourist flow.

Regular or irregular activities make tourists look forward to the arrival of the event date and arrange the itinerary as soon as possible. If the related products derived from the activity content can become the basis of local industries, they can create local tourism-related industries and increase employment opportunities for local residents.