Strategic Analysis on the Development of Eco-tourism in Chengmai County

Seaside, coffee, ancient villages and ancient pagodas are the labels of Chengmai tourism. Based on its own resource location advantages, the Chengmai County Party Committee and County Government proposed the development strategy and work ideas of “optimizing the primary industry, strengthening the secondary industry, and increasing the tertiary industry”, and vigorously developed the tertiary industry led by tourism to create a “Haikou With the goal of "the back garden of Qiongbei, a new tourist hotspot in Qiongbei", we actively explore domestic and international markets and strive to build Chengmai tourism marketing brand. Strengthen the construction of software and hardware, strengthen service awareness, improve work efficiency, and work together to create a first-class tourism investment environment. Now the tourism industry has shown a strong development force and has the conditions for in-depth development. "Profound historical heritage and rich tourism resources"

Chengmai County is located in the northwest of Hainan Province, adjacent to the provincial capital Haikou City, across the sea from Leizhou Peninsula, Haiyu Central and Western National Highways and Western Highways, and Ao The sea railway runs across the territory and is the first stop on the tourist route in western Hainan. In the north, there is the largest port group in Hainan, which is an important transportation place connecting the central and western regions.

Chengmai has a long history and was one of the three major historical towns in Hainan during the Western Han Dynasty (i.e. Dai, Zibei and Gouzhong). In the Yuanfeng Year of the Western Han Dynasty (11 BC), Gouzhong County was established as the county seat. In the territory of Meiting, in the third year of Daye of the Sui Dynasty (AD 607), it was renamed Chengmai and the county was governed by Laochengxu. In the Renchen year of Guangxu in the Qing Dynasty (AD 1892), the county seat was moved to the current Jinjiang Town.

Chengmai County is rich in products, pleasant climate, outstanding people, profound historical heritage, rich tourism resources and broad development prospects. It is a bright pearl embedded in the land of Qiongbei. At present, the main attractions include Yingbin Peninsula Tourist Resort, Fushan Coffee Culture and Leisure Tourist Area, Jiule Palace Hot Spring Tourist Area, Honggang Jigong Mountain Scenic Tourist Area, Jinjiang Jinshan Temple, Xinwu Qishigang, Old Town Old Street, Dacheng Hall, Guangzhou Deqiao, Luoyi Li Clan Ancestral Hall, Jialongping

Tropical Rainforest Ecological Tourism Area, Song Dynasty Meilang Sisters Tower, etc. Among them, the Meilang Sisters Tower is a rare Song Dynasty building in my country and has been designated as a national first-level protected cultural relic by the Ministry of Culture. Yingbin Peninsula Tourist Resort is surrounded by the sea on three sides, with soft white sand and no mud, blue and pure sea water, and unique underground hot springs. It has gradually developed into a new hot spot for Hainan tourism. Famous specialties include the well-known Fushan coffee at home and abroad, Wanchang Kuxi tea, Qiaotou seedless lychees, Ruixi beef jerky, Fushan barbecue suckling pig, Bailian goose meat, Yongfa suckling sheep, Laocheng seafood and other dozens of snacks , allowing you to have a feast while browsing the mountains and waters. "Tourism Development Promotes from North to South"

On July 7 this year, the Provincial Tourism Bureau adopted the Chengmai County Tourism Development Master Plan. According to the plan, Chengmai will use resource types and characteristics based on coastal vacation tourism, coffee culture leisure tourism, historical culture and rural tourism, and make use of the conditions in the adjacent Haikou area to vigorously build Qiongbei brand scenic spots and promote cooperation with Haikou and western scenic spots. Exchange and integration connect Qiongdong and Qiongxi tourism industry belts. Chengmai's tourism resources pay equal attention to natural ecology and history. Yingbin Peninsula, located in the northern part of the county, has gained a certain reputation throughout the province. According to the plan, Chengmai Tourism will implement a gradient development strategy, that is, the development of tourism space will be gradually promoted from north to south, and will be bundled with Haikou for promotion. In the near to mid-term, Chengmai Tourism will focus on the renovation and construction of historical and cultural ancient towns and old towns in the north, and the development of Yingbin Peninsula and Fushan coffee cultural brands, highlighting the county's status as a "Hainan Historical and Cultural Village Tourist Destination" and laying the foundation for "cultural Chengmai". "The foundation to establish the image of Cancun in Hainan"

It is understood that Cancun (Cancun) is a famous coastal tourist resort in Mexico. On this 21-kilometer-long narrow island, 80 buildings have been built. A number of luxury hotels, restaurants, shopping malls, and entertainment venues attract more than 2 million international tourists every year. Experts participating in the evaluation said that the Yingbin Peninsula’s topography, landforms, beaches, sunshine, sea and other natural elements are similar to Cancun. Historical and cultural landscapes have a unique influence in Hainan. "Formation of a "One City, One Belt, Multiple Groups" System"

Based on Chengmai County's tourism distribution, transportation pattern, urban layout, and the development trend of the tourism industry, Chengmai is planned. The tourism development space will form a "one city, one belt, multiple groups" structural system along the coast, which is the old town of historical and cultural tourism, making it the center of Chengmai's tourism pattern. The city, the old bridge, and the old hall. The ancient ferry in the old city was once the place where the great writer Su Dongpo of the Song Dynasty went to the island and the outlying island; the old bridge is the Chengjiang Guangde Bridge built in the Song Dynasty, and the existing bridge body; the old hall includes the old bridge built in the Song Dynasty. In the product setting, the Tongchao Pavilion of the Sui Dynasty and the Confucian Temple built in the Song Dynasty are developed and restored, and the ancient buildings, ancient post roads and ancient post stations in the old town are developed and combined with the old city industrial development zone to carry out industrial tourism projects and build seafood and food consumption places. etc.

The "One Belt" refers to the northern coastal tourist belt, with Yingbin Peninsula Coastal Resort as the core and developing along the northern coastal zone. Gongyong is positioned as a resort, leisure sports and tourist development area, including Yingbin. Bin Peninsula Resort, Taiyang Bay Resort, Huachang Bay Mangrove Recreation Area, Yubao Port and Xingxing Port Leisure Fishing Area, etc. The "multi-group" mainly includes Houchen Coffee Cultural Village, Fushan Coffee and Leisure Hall, etc. The contents include the Fushan Coffee Culture and Leisure Tourism Area, the historical and cultural village tourist area with the Shiji Village Xian Tai Madam Cultural Theme Park, Luoyi Village and Xinwu Laoxu as the main contents, and the Red Lake with the Jiuligong Hot Spring as the main contents. Eco-tourism area.

The builders of Ruijia Garden used their forward-looking strategic vision and wisdom to target Chengmai’s tourism advantages and carefully created this back garden for home buyers to live, relax and invest in Chengmai. It can be said that Ruijia Garden is the product of the combination of Chengmai’s rapid development and the progress of the times.

With the development of Chengmai’s tourism industry, the value-added potential of Ruijia Garden is self-evident