What was the research on marketing in the international tourism industry in the 1970s?

A brief discussion on tourism marketing theory

The tourism market is one of the earliest markets in China to integrate with the international market. So in the 21st century, the tourism market

will be What kind of situation is this? Let us briefly discuss the tourism marketing theory.

Before the 1970s, due to the long-term implementation of the planned economy, tourism marketing theory had almost no foothold in China

land. In the early days of reform and opening up, tourism market theory had to learn from foreign countries. With the rise of China's tourism industry

the internationalization of the domestic market and the advent of the era of globalization of the tourism economy have become increasingly important.

< p>Revelation

Characteristics of tourism marketing

Since the Second World War, the international tourism industry has developed rapidly. A global perspective on the 1960s

The development of the tourism industry in the 1990s entered its first climax. At the same time, marketing was introduced into the tourism industry and became widely used.

Tourism marketing refers to both marketing activities and marketing theory. As a marketing theory, tourism marketing

Marketing is the study of how tourism enterprises, on the premise of fulfilling social responsibilities, focus on tourists in analyzing the tourism environment,

travel purchase behavior analysis, and tourism Select appropriate target markets based on market research and tourism market segmentation

Accurate the position of the company and tourism products through marketing strategies, integrated use of marketing strategies and scientific marketing management

< p>The science of realizing the win-win goals of tourism enterprises, tourists and society.

The tourism market is a branch of marketing, but compared with general marketing, it has its own particularities:

(1) Research on the tourism industry as the background of the national economy The tourism industry, a new growth point and the leader of the tertiary industry, is known as a "sunrise industry" and has the characteristics of fast growth, vulnerability, and high level of service internationalization. Tourism

Enterprise market Marketing must adapt to these characteristics (2) Tourism consumption demand is different from general demand. It is a demand for high-end, high-grade, intangible products and service products (especially sightseeing and tourism products). People usually

To meet the needs of spiritual enjoyment and development through tourism consumption, tourism marketing must also reflect this requirement (3)

Tourism marketing is a type of marketing with high knowledge requirements. Marketing (the marketing performance of companies such as travel agencies is more obvious)