How to market and promote tourist attractions, and what methods and strategies are there to attract tourists?

There are 15 kinds of scenic spot marketing strategies: strategic brand marketing, social media marketing, digital precision marketing, video marketing, integrated marketing, target customer marketing, comprehensive service marketing, cooperative marketing of tourism agencies, group customer marketing, flyer marketing, large-scale special event marketing, theme experience marketing, scenic spot through train marketing, quality service marketing and exhibition marketing.

1, strategic brand marketing strategy. Market research and decision-making data, value mining, brand positioning, manager shaping, image recognition, packaging design and other brand management strategies to quickly enhance the brand image.

2. Social media marketing strategy. That is, social media operation provides visual system, daily tweet planning, writing, design and operation services for scenic spot marketing, and meets customers' needs for vertical field and professional communication in scenic spots.

3. Digital precision marketing strategy. China and overseas new media platforms such as KOL, Weibo, WeChat official account, Today Headline, Tik Tok, etc. are rich in resources integration and accurate in marketing communication, which are used for customer development in scenic spots.

4. Video marketing strategy. In view of the development and business expansion of scenic spots, high-quality tiktok, Aauto Quicker, video number and other operational services, including planning, scripting, shooting, editing, publishing, etc., are adopted to present the best brand effect for users.

5. Integrate marketing strategy. Use social media, search engines, news reports, advertisements, e-mail marketing and other online public relations activities planning and brand integrated marketing that help to enhance brand value.

6, lock the target customer marketing strategy. Lock in the customers of professional tourism market and open up the professional market of scenic spots. Most of these markets are dominated by religion, mountaineering and outdoor sports, and most tourists travel out of their own interests.

7. Integrate service marketing strategy. Carry out various businesses in the scenic spot to fully meet the needs of tourists, improve the service level and expand the service content. With the improvement of tourism consumption level, it has developed into the demand of fitness, education, leisure, vacation and recuperation.

8. Cooperative marketing strategy of tourism agencies? Has the society made a good relationship and formulated the most favorable ticket sales policy and rebate policy? Special preferential policies for social cooperation need to be formulated in special periods.

9. Group customer marketing strategy. For example, in the group travel business of institutions, there are many? These units have space every year. Make travel plans. And then what? There are many.

10, leaflet marketing strategy. Printed matter is the most economical and practical? Publicity? Type,? And can receive the effect quickly. Beautiful leaflets can be given? Strong visual impact comes from? Why? Their desire for travel.

1 1. Marketing strategy for large-scale special events. Take advantage of holidays or specific local activities? For temple fairs, marathons and other types of activities, you can carry out more publicity activities, such as temple fairs and marathons. ? Extremely attract the attention of travel enthusiasts, an important festival? Push? Can the activity be held? Society? Arouse repercussions in the group.

12, theme experience marketing strategy. Innovative marketing of tourism products to create the best tourism experience? First of all, we should experience the theme, and the determination of the theme should be rooted in the local pulse, pulse and pulse. ? Take the pulse, correspond to the needs of major tourist markets, and highlight personality and characteristics? And novelty.

13, the marketing strategy of scenic through train. Settings? Selling a general agent and opening a through train in a scenic spot in a certain area can attract more tourists when it is impossible to drive by car and there are not many buses in the scenic spot.

14, quality service marketing strategy. In the increasingly competitive tourism market, as a tourist attraction, on the one hand, we should improve the hardware facilities of the project and park environment construction, on the other hand, we should also improve the software facilities of service quality. For small and medium-sized tourist attractions, in order to develop rapidly and enhance the image of scenic spots, we must improve the service quality and take customers as the center in order to win the market.

15. Participate in the exhibition marketing strategy. Participating in tourism exhibitions is one of the most effective ways to promote tourism products and expand the visibility of enterprises. By participating in various exhibitions, especially those related to tourism, the company has expanded its influence and popularity in the tourism industry and opened up new and broader ways to promote tourism products.