47 Aesthetic New Media Operation Scheme

New aesthetic media operation scheme: goal and orientation, content strategy, promotion strategy, data analysis and optimization, team building and training.

I. Objectives and Positioning

1. goal: to improve the brand awareness, user stickiness and conversion rate of "47" aesthetics through new media operation.

2. Positioning: To build an attractive and influential new media platform with the April 7th aesthetic brand as the core.

Second, content strategy.

1. Content type: according to the brand characteristics and target audience of Aesthetics of 47, publish various forms of content, including graphic, video, live broadcast, etc.

2. Content theme: Create attractive and valuable content around the products, services, culture and other aspects of April 7th aesthetics.

3. Content publishing: Make a reasonable content publishing plan, maintain a stable update frequency, and improve user stickiness.

Third, promotion strategy.

1. Social media promotion: Use social media platforms such as Weibo, WeChat and Tik Tok to publish high-quality content and attract the attention of target audience.

2. Cooperative promotion: Cooperate with opinion leaders, network celebrities or brands in related fields to promote 47 aesthetic brands.

3. Activity promotion: plan online and offline activities, such as lottery, limited time discount, etc. , improve user participation and brand awareness.

Fourth, data analysis and optimization.

1. Data collection: collect user data, content data, promotion data, etc. Provide a basis for homework decision.

2. Data analysis: In-depth analysis of the collected data to understand users' needs and behavior habits, and provide support for optimizing the operation strategy.

3. Optimization and adjustment: according to the data analysis results, adjust the content strategy and promotion strategy to improve the operation effect.

Verb (abbreviation of verb) team building and training

1. Team building: set up a professional new media operation team to be responsible for content creation, promotion and implementation.

2. Training and upgrading: organize internal training regularly to improve the professionalism and skill level of team members.

3. Team communication: strengthen communication and cooperation among team members to ensure the smooth progress of the work.

Matters needing attention in writing scheme

1. Clear goals: Before you start writing a plan, you need to clear the goals and objectives of the plan. This helps to ensure that the direction and focus of the plan are consistent with the company's strategic objectives.

2. In-depth research: Before making the plan, in-depth market research and user demand analysis are needed. Understanding the needs and behavior habits of the target audience, as well as the situation of competitors, will help to provide strong data support for the program.

3. Clear logic: the scheme needs to have a clear logical structure and organizational structure, so that readers can quickly understand the key points and key information of the scheme. You can use titles, paragraphs, charts and other elements to highlight key points and make the scheme easier to read and understand.

4. Pay attention to details: When writing a plan, you need to pay attention to details and execution. It is necessary to specify the responsible person and completion time of each task in the plan to ensure the smooth implementation of the plan. At the same time, we should consider possible risks and problems and formulate corresponding countermeasures.

5. Concise and clear: The scheme needs to be concise and clear, avoiding too many words and terms. Expressing the core content of the scheme with concise language and charts is helpful to improve readers' reading experience and understanding.