A brief introduction to the content of tourism psychology

This book is written on the basis of post ability training of tourism enterprises and adopts the writing style of project task. * * * is divided into five categories: travel agency service psychology, tour guide service psychology, hotel service psychology, other service psychology of tourism enterprises and employee psychology of tourism enterprises. This paper expounds in detail the psychology of tourists, the psychological problems in tourism services and the psychological problems of tourism workers. The project content design focuses on the cultivation and training of students' post ability, and carries out the training and evaluation of vocational skills with the real project tasks of enterprises as the carrier. This book * * * designs 12 real project tasks of tourism enterprises, covering all kinds of job skills training of tourism enterprises. It realizes the positive transfer of knowledge to skills and fully embodies the teaching concept of "teaching, learning and doing". In addition, the content of this book is closely combined with the actual work of tourism enterprises, loaded with a large number of real cases, and integrated with rich extended learning materials to enhance readers' understanding and application ability of theoretical knowledge. "Tourism Psychology and Service Strategy" is suitable for teachers and students of tourism service major in higher vocational colleges, and can also be used as a teaching material for tourism service major in application-oriented undergraduate colleges, and can also be used as a reference for training employees in tourism industry.