Traditional Culture Encyclopedia - Tourist attractions - How to achieve innovation in tourist attraction marketing
How to achieve innovation in tourist attraction marketing
The marketing of tourist attractions and the profitability of scenic spots have always been the focus of investors. In many areas, there are several or even dozens of scenic spots coexisting. This will make the goals of market demand entities become scattered and face challenges. Diverse choices.
We should start from the relatively outstanding resource characteristics of the scenic spots, cooperate with the government tourism authorities, and cooperate with other scenic spots in the region to carry out bundled marketing of government-backed enterprises singing operas, and on this basis, be good at using Marketing of important events such as sports, festivals, expos, etc.
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