Li endorsement's rollover was defended by many people, and netizens angered the artists for being immoral. Why didn't they respond in the first place?

Franchisees all formed alliances to speak for Li, and as a result, they were cheated by more than 100 million. At this time, it is serious. It is understandable that Li didn't respond for the first time. After all, there are many factors to consider.

Li's approval of the "happy equation" was discovered by activists. Some netizens found that there were eight people wearing white shirts in front of a TV station. They lined up, and everyone wrote a big word in black pen behind them. Together, it is "Li slutty artist", which is very eye-catching.

After the photo triggered a hot discussion among netizens, some netizens directly left a message on one of Li's dynamics and asked him what was going on. However, after searching, it was found that the controversy caused by Li was suspected to be related to the tea company that spoke for him.

Li's endorsement of the tea company "Happy Equation" was suspected of defrauding many franchisees of money, and finally no one cared. It is difficult for some cheated franchisees to defend their rights, which may be the reason why some victims will unite to defend their rights in this way.

The reporter interviewed a victim who joined the company. He said it had been a long time. Franchisees all over the country are defending their rights. Some of them have invested as much as10.5 million yuan. When they went to Guangzhou for a refund, they only refunded1.5,000 to 20,000 yuan.

Li responded to the "rollover incident" and posted a post in Li explaining the relevant disputes, saying that his cooperation with "Happy Equation" was terminated on August 3 1. Li said: "I am concerned about the public opinion on the Internet about my endorsement of the' Happy Equation' brand, and I have been actively coordinating and handling this matter since May. I apologize for occupying public resources and appeal to franchisees to express their reasonable demands through legal channels and means. At the same time, I reserve the right to pursue legal responsibility for the false statements and malicious slander made by online needles.

In fact, before Li, Wang Han and Du Haitao all experienced endorsement problems. Endorsement is not just about getting paid. Once something goes wrong, it consumes its image and influence.

Is an apology really enough? Franchisees reprimanded the company for being unscrupulous, but they also thought that because Li was a spokesperson, there was no strict review of the company's qualifications, so someone ran to the door of Hunan TV Station to defend their rights.

Celebrity endorsements frequently "roll over" and consumers are deeply involved. Stars hardly need to pay for their "accidents". If you care about your image, come out and apologize, and then put it down. More is silence. A brand of bird's nest endorsed by two famous actresses was fined 200 thousand for false propaganda, and both of them chose cold treatment.

Will celebrity endorsements become accomplices in fraud? Stars should not be given the opportunity to "scratch the ball" or exploit legal loopholes. For stars who don't cherish feathers and seek benefits at the expense of bad social influence, society can no longer bear it. We should explore measures to investigate their joint responsibility and make them "cool"!

Conclusion After the celebrity endorsement overturned, "apology, termination and next attention" became the standard process of handling. Many times, it has been proposed to raise the price of celebrity endorsements and restrict celebrities from checking endorsement brands. Society can't stand it any longer. We should explore the introduction of laws and regulations to regulate endorsements, and we should not let celebrity endorsements "roll over" just apologize.