On the characteristics and value of scenic spots combining religious culture with tourism (slightly short, short answer)

Religious culture is an important part of human traditional culture, which affects people's ideology, living habits and customs, permeates into the fields of literature and art, astronomy and geography, and is an important part of tourism resources. Tourism is not only an economic phenomenon, but also a social and cultural phenomenon. Modern tourism is a large-scale exchange of various cultures. With the development of tourism, its social influence and its role in religious culture have been paid more and more attention by relevant parties. Therefore, the relationship between religious culture and tourism is close and interrelated. Developing religious and cultural resources is of great significance to the development of tourism. The development of tourism is also conducive to the inheritance, dissemination, exchange and research of religious culture. The relationship between religious culture and tourism is complementary and develops together.

First, the impact of religious culture on tourism

Religious culture is not only an integral part of human culture, but also a unique and attractive humanistic tourism resource with great tourism value. The utilization and development of religious and cultural resources is conducive to the formation of characteristic tourism products, opening up new tourism markets and attracting tourists, which is of great significance to the development of tourism. At present, the total number of followers of various religions accounts for more than 60% of the world population. Many countries attach great importance to the development of religious and cultural resources, focusing on pilgrimage, evacuation, burning incense and worshipping Buddha, investigation and research, because devout religious beliefs and strong thirst for knowledge will turn into tourism motives. Some famous religious sites in the world, such as Mecca in Saudi Arabia (Kaaba Temple in Islam), Jerusalem (Church of the Holy Sepulchre of Jesus, Al-Aqsa Mosque in Islam, and Solomon in Judaism), Bethlehem (the hometown of King David in ancient Israel, the legendary birthplace of Jesus), Rome in Italy, and Vatican (the center of Catholicism in the world), have all become developed places for international tourism.

There are various religions in China, including local religions such as Taoism; There are also foreign religions such as Buddhism, Islam and Christianity. There are also religions with China's national characteristics influenced by foreign religions, such as Zoroastrianism and Ambry. There are more than 50 religious sites/kloc-0 in the three batches of national key cultural relics protection units announced by the State Council alone, and there are more than 3,000 religious sites in various provinces, municipalities and autonomous regions. Rich religious and cultural resources have attracted believers, experts, scholars and ordinary tourists at home and abroad.

Buddhist culture has a far-reaching influence on China, gradually forming Buddhist rules, rituals and sects adapted to China's national conditions, leaving many famous temples, grottoes and stupas, which are well-known at home and abroad for their large number, exquisite art and long history. 1987, the State Council announced 42 national key Buddhist temples in Han areas 142. Rich Buddhist culture is different and special in identity: as a Buddhist temple, the magnificent architecture of Wutai Mountain and the residential structure of Jiuhua Mountain are unique; As sculptures, the stone carvings in Yungang, Shanxi and the clay sculptures and clay sculptures in Maijishan, Tianshui show two different artistic techniques. If we make further analysis, we will find that the three major Buddhist buildings will show different styles because of different times, sects and regions.

Take Mazu, a Taoist deity, as an example. On Mazu's birthday (the 23rd day of the third lunar month), there were a sea of people inside and outside the Meizhou ancestral temple, and incense was flourishing. Tourists come from all over the world, especially in Taiwan Province Province. They always carry Mazu back to visit relatives, pay homage and make wishes.

Of course, due to the differences in religious beliefs and sects, religious believers all over the world have their own holy places. In the process of publicity and solicitation, it is necessary to be targeted in order to achieve the ideal effect. According to the characteristics of religious culture, we should pay attention to enriching tourism commodities, increasing income and earning foreign exchange. Such as selling various religious souvenirs, Buddhist wooden fish, sachets, beads and statues, and providing vegetarian meals; Taoist paintings of "Eight Immortals Crossing the Sea" and "Three Lines of Fulu Hands" and books introducing religious places of interest.

Taking Putuo Mountain, a Buddhist resort, as an example, according to the types and characteristics of tourists and the local reality, various images reflecting the scenery of Putuo Mountain and Buddha statues dominated by Guanyin Bodhisattva were sold, which played a unique role and brought good economic benefits. Using religious festivals to promote the development of tourism. With the spread of religious culture, some religious festivals not only meet people's psychological requirements, but also are deeply rooted in people's hearts. Christian Christmas and Easter are popular all over the world, and the Dai people's Songkran Festival and the Islamic Eid al-Adha Festival are gradually accepted by people, and their novelty and mystery are quite attractive.

Religious music art attracts people with its profound and indifferent melody and unique style, especially Buddhist music, Christian hymns and hymns, which are deeply appreciated by believers and become an essential content for holding religious ceremonies and celebrating religious festivals.

Religious culture can also affect the development of tourism through indirect forms. Many characters, stories and legends in religious culture are very vivid, and they have been made into films, television and literary works, which are widely circulated. For example, the story of Guanyin Bodhisattva in The Journey to the West, the story of Tang Priest's Buddhist scriptures and some scenic spots such as Flame Mountain, etc. With the spread of TV and novels, the famous Taoist mountains and stories in Eight Immortals Crossing the Sea have been accepted by more and more people, which has inspired some potential tourists to participate in tourism activities. The release of the film Shaolin Temple makes it a must-see for martial arts lovers and tourists.

Religious culture also has a certain influence on tourist hotels. According to the demand of the tourism market, when the hotel to be invested accounts for a considerable proportion in a certain country or a certain religious believer, then the hotel to be invested must have suitable facilities and meals, and must not violate and violate the religious beliefs and customs of the guests. Therefore, in some areas with religious sites, it is necessary to invest in the construction of hotels or rooms that conform to religious regulations.

If you invest in a hotel near the mosque to receive Islamic believers, and the hotel does not have special beef and mutton catering facilities, it will also cause dissatisfaction among guests. In a word, tourists with different religious beliefs should be provided with corresponding reception services. For example, Muslims can't provide dishes made of pork; Buddhist believers should be vegetarian; On the "Buddhism and Taoism Festival", Laba porridge should be provided; Christian Christmas should make Christmas trees, hold Christmas parties and distribute Christmas cards and other small gifts.