What are the conditions for developing high-end customized tourism?

According to the different needs of tourists, Beijing bloom Custom Tour launched a new idea of domestic tour at the end of the year, and opened a full range of tour service routes for tourists to choose from.

The birth of high-end tourism services is a challenge to conventional tourism services, and also shows the trend of tourism market segmentation. Customized tours in bloom introduce better quality domestic tourist routes. According to the current trend of tourism market segmentation, there is still a long way to go to realize the normal development of high-end tourism.

Mr. Zhao, the person in charge of customized tour in Hua Kai, Beijing, believes that the current high-end routes have their foundation, but they are aimed at some "customers with perennial travel experience, personalized travel needs, cultural literacy, economic strength and free time".

For tourists, we should also have a clear understanding of "high-end tourism". To take part in a high-end travel, money is the foundation, because special travel does cost a lot, but the so-called "high-end travel" is not made of money, nor does it mean that "sky-high travel" is "high-end". The choice of tourists should not only be based on their own economic ability and time, but also consider the content, connotation and culture of the whole trip, such as characteristic hotel culture, folk culture, catering culture and special tourism products.

Secondly, people with such high-end spending power need to know clearly how to travel and where they want to travel. "High-end tourism is not bold and capable, nor does it mean that raising prices is high-end tourism. Tourism enterprises must have supporting facilities, personnel and service capabilities, and they must be able to withstand picky. " In this sense, even if this market exists, most travel agencies in Beijing do not have the ability to serve them. Therefore, to develop high-end tourism into a climate, we should not only guide the market, but also improve the service level of tourism enterprises.

The development of high-end tourism is not easy. On the one hand, travel agencies need to have enough tourism experience and foundation to improve and innovate tourism products, and constantly adjust the shortcomings of tourism products with the needs of tourists. Secondly, travel agencies need to have absolutely high-end tourism resources to fully satisfy tourists. Generally, tourists who choose high-end tourism have very high demands on the enjoyment of tourism, so they are very picky about the choice of food, accommodation, transportation and entertainment. But if the travel agency can provide them with these absolutely high-end tourism resources, attracting their attention will no longer be a problem.