Why do so many young people punch in at minority tourist destinations?

some commentators believe that this phenomenon reflects the change of young people's tourism "taste", and even explains that this is the change of tourism "track", which indicates a great change in the tourism industry.

In fact, some tourists go to small tourist cities that are not popular, and this phenomenon has long existed. On the one hand, it benefits from the continuous improvement of infrastructure in small cities. For example, many small cities have opened high-speed trains and even airports, and the hotel conditions are not inferior to those of popular tourist cities, with better cost performance. On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some niche attractions with good cost performance can be paid attention to and "planted", and then they will have the opportunity to attract some tourists to punch in offline.

This year, the reporter went to Moganshan, Huzhou for an interview. In Yu Village at the foot of Moganshan, there are many cafes in a village. According to local people, many young people come to Moganshan for a "rotten tour", instead of choosing to punch in the scenic spots, they stay comfortably in a hotel with a accent at the foot of the mountain for two days, and then go to the village for coffee and chat when they are free.

In fact, "profligate tourism" is to some extent a vote of young people for the mainstream tourism products at present.

Many popular tourist attractions are crowded with people on holidays, so they have poor experience and poor cost performance. Under careful analysis, these niche cities with "rotten tourism" have many similarities. For example, tourism resources have not been over-exploited and commercialized, but they still retain rich local features and characteristics, which can not only let tourists experience the original customs, but also win the favor of everyone with their unique tourism resources.

This phenomenon has also brought new enlightenment to tourism management. To attract tourists, we can no longer rely on the inherent resources to get tourists, or use the same mass attractions to get tourists, but rely on the unique local culture, living atmosphere and humanistic atmosphere to retain tourists. In other words, if a city wants to develop its tourism economy, it can't separate the scenic spots from the daily life of local residents. Only by "seeing people, seeing things and seeing life" can it attract more visitors.