Give me a hometown tourism resources survey report template

Report name: Survey on climate and greening in Shenzhen

Survey location: Shenzhen City

Survey method: Street interviews

Survey time : November 1999

Sample size: 334

Respondents: tourists within the province, outside the province and tourists from Hong Kong, Macao and Taiwan

Research agency: Lanbang Market Research Company

Report source: Lanbang Market Research Company

Report content:

With the vigorous development of tourism and its role in the tourist destination economy Increasingly, how to develop tourist source markets with attractive tourism products and ensure stable tourist sources has become the focus of attention of various tourist destinations. Since tourism products, like other service products, are intangible and immovable, their production and consumption processes occur at the same time. Therefore, the tourism industry is more about marketing "experience". A large number of research results also show that for service products, in addition to consumers' personal experience, other people's word-of-mouth publicity is more important than any other source of information. If a tourist destination wants consumers to give it good word-of-mouth publicity, it must create a good travel experience for them. If there are unlimited resources, tourist destinations should also pursue "zero defects" in quality just like the industrial production sector, so that tourists can be satisfied in all aspects. However, due to resource limitations, in actual operation, the optimal allocation of resources should be pursued according to the problem. Allocate resources and arrange work based on priorities.

Realistic measurement of tourist satisfaction and finding weak links in the performance of tourist destinations to identify areas in urgent need of improvement have become important issues in the current construction of tourist destinations...

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