Brand Positioning of Changbai Mountain International Tourism Resort

Changbai Mountain International Resort is located in Songjiang Town, Fusong County, Baishan City, about 5 kilometers away from the planned expressway exit and about 14 kilometers away from Changbai Mountain Airport. Baishan city, Fusong County and Wanda, Oceanwide, Fang Yi, Yili, UFIDA, Lenovo and other well-known domestic private enterprises cooperate in regional tourism development projects. Wang Min, Secretary of Provincial Party Committee, Zhu, Deputy Director of Provincial People's Congress, Chen Weigen, Vice Governor, Bie Shengxue, Vice Chairman of Provincial Political Consultative Conference and Chairman of Federation of Industry and Commerce, Gao Fuping, Deputy Secretary General of Provincial Party Committee and Director of General Office, Wang Jianlin, Chairman of Wanda Group, Chairman of Oceanwide Group, Sun Xishuang, Chairman of Dalian Group, and municipal leaders Li Wei, Xu Bin, Fan Chuanming, Liu Jianqiao and Qian Jia attended the ceremony and laid the foundation for the project.

Baishan city, the first city in Changbai Mountain, is known as an ecologically beautiful valley with a forest coverage rate of 83%. It is the first forest tourist area and a famous resource city, ecological city, mineral spring city and tourist city in China. Two-thirds of Changbai Mountain Nature Reserve, the United Nations "Man and Nature Biosphere", is located in Baishan Mountain. Two of the three rivers originating from Tianchi Lake in Changbai Mountain flow through Baishan, two of the three domestic routes leading to Tianchi Lake in Changbai Mountain are located in Baishan, and two of the three counties around Changbai Mountain are under the jurisdiction of baishan city. Therefore, the tourism development of Changbai Mountain has obvious regional advantages. Changbai Mountain, which is famous far and near, has a prominent position. It is one of the top ten famous mountains in China and one of the 5A-level tourist attractions. It is the birthplace of Manchu, the source of three rivers (Songhua River, Yalu River and Tumen River) and a famous international mountain in Northeast Asia. Changbai Mountain, which enjoys a high reputation and is rich in resources, is an ecological mountain, with unique natural landscapes such as peculiar vertical vegetation distribution zones, scattered health hot springs, majestic volcanic canyons, alpine gardens in fairyland on earth, varied Jinjiang canyons, and peculiar alpine ice and snow scenery. Changbai Mountain has a long history, is a famous humanistic mountain and the birthplace of Jurchen culture. It has the unique charm of "the source of three rivers, the soul of five places" and a long history of Zen, shaman and ginseng culture.

Changbai Mountain's rich landscape resources, superior geographical and humanistic historical conditions contain great development potential. However, China is in the transition period from sightseeing tourism to leisure experience tourism, and the wave of "white tourism" mainly based on alpine skiing has quietly emerged; It coincides with the fiscal policy of expanding investment and stimulating domestic demand and the appropriate loose monetary policy being implemented by the state in response to the global economic crisis, which has brought rare opportunities for the development of tourism in Changbai Mountain. The leaders of provinces, cities and counties attached great importance to the development of Changbai Mountain tourism, and reached a consensus on strengthening the development of Changbai Mountain tourism, and Changbai Mountain tourism entered a high-level development stage. The three levels of government will provide all-round and high-quality services and support for the development of Changbai Mountain, and make the tourism resources of Changbai Mountain into fine products.