How to promote industrial integration and innovation and promote the development of rural tourism

1, the integration of rural tourism and agricultural science and technology

The first is to show new agricultural varieties.

Make full use of the advantages of biodiversity and artificial cultivation, explore and develop new varieties of crops, vegetables and gardening, enrich the connotation of rural tourism, and reflect the differences of different rural tourist attractions.

The second is to show new agricultural production technologies.

Modern horticultural cultivation methods such as soilless cultivation and elevated stereo will bring new feelings to tourists.

The third is to show new agricultural products.

Agricultural science and technology make the food on the table more colorful. Fruits and vegetables, medicinal vegetables and wild vegetables have opened the eyes of tourists. Miniature melons, oversized fruits, and creative gourds make tourists fondle them. Running pheasants, Darkmouth ducks and Tibetan pigs make tourists drool.

2. Integration of rural tourism and information technology

Mobile Internet and big data technology are typical representatives of modern information technology, which create favorable conditions for the intelligent development of rural tourism.

By combining with the mobile Internet, developing self-media platforms such as Weibo, WeChat, online community and Yixin can improve the pertinence and effectiveness of rural tourism information consulting services and provide tourists with intelligent services such as tour guide, shopping guide (group purchase), tour guide and navigation.

The integration of rural tourism and information technology is not only the promotion of information and a new marketing platform, but also the innovation of services, products and markets. For example, through wearable mobile terminals, virtual information and real-world images are integrated to create a brand-new travel experience.

Develop rural tourism animation, games and other products, and implant tourism information and culture into games, so that tourists can experience local rural culture and history while playing games, and increase the stickiness of tourists.

With the advent of the era of big data, based on big data analysis technology, we can accurately locate the geographical distribution and consumption characteristics of rural tourism consumers, and carry out precise marketing and cross-border marketing. The big data generated by mobile terminals can be used to analyze tourists and predict the flow of rural tourism, which can help relevant departments to establish an effective early warning mechanism and improve their monitoring and crisis management capabilities.

3. The integration of rural tourism and local culture.

The essence of rural tourism is "rural". Starting from the tourism elements, we should deeply excavate and integrate local culture, leisure culture and creative culture, highlight the characteristics of ecology, green, environmental protection and leisure, grasp the differences of culture, resources, ecology and life, and meet the market demand.

One is the organic integration with local culture.

Excavate the village culture, while protecting the traditional villages, rationally transform and optimize the layout, and cultivate the rural cultural tour represented by beautiful countryside.

Excavate the cultural connotation of agricultural production, operation and management activities, and form a tourism format combining sightseeing and experience.

Hold a rural tourism festival or a rural food festival with distinctive agricultural flavor to create a rural cultural tourism atmosphere different from the city.

The second is the integration with leisure culture.

Cultivate knowledge-based rural leisure tourism, leisure rural leisure tourism and health-preserving rural leisure tourism, and form different levels of rural leisure cultural tourism to achieve the purpose of attracting, pleasing, moving and cultivating people.

The third is integration with cultural and creative industries.

Cultivate rural cultural tourism creative projects and form creative cases such as rural performing arts and movies. Upgrade rural tourism products with creativity, strengthen rural tourism marketing with creativity, and lead rural tourism consumption with creative culture.

4. Integration of rural tourism and construction of characteristic specialized villages.

The development of rural tourism can promote new urbanization and the construction of beautiful countryside, and the latter can provide sufficient human resources and capital accumulation for the development of the former and accelerate its development.

Actively promote the construction of characteristic specialized villages led by rural tourism industry, form rural science and technology tourism communities, rural landscape tourism communities, scenic tourism supporting service communities and farmhouse service groups, and realize the integrated development of rural tourism and characteristic specialized villages.

Rural tourism characteristic villages should adhere to industrial agglomeration and differentiated layout, and choose appropriate development models according to local conditions.

In the process of construction, we should emphasize urban characteristics and cultural atmosphere, respect rural characteristics, keep in mind "homesickness", create characteristics and pay attention to experience;

Pay attention to guidance, emphasize community participation and multi-mode construction; Integrate resources and shape brands;

Emphasize moderate intensive land use, adhere to protection priority, pay attention to the construction of smart platform, build resource-based rural tourism towns and rural tourism service-oriented towns, and play its unique role in the process of new urbanization.

5. Integration of rural tourism and cultivation of new professional farmers.

In the process of modern agricultural development, there is a mutual influence and promotion relationship between rural tourism and the cultivation of new professional farmers:

On the one hand, the development of rural tourism provides more jobs for farmers, while the development of tourism market and the marketing of creative products update farmers' market concepts;

On the other hand, the improvement of farmers' quality is conducive to improving their technical level and management ability, further expanding and perfecting the tourism industry and realizing benign development.

Therefore, effectively promoting the integration and innovation of the two can not only accelerate the cultivation of new professional farmers who are "literate, know technology and know how to operate", but also promote the healthy and rapid development of rural tourism.