Traditional Culture Encyclopedia - Tourist attractions - What are the good plans for the construction of characteristic tourist towns?
What are the good plans for the construction of characteristic tourist towns?
1, giving priority to the protection and transformation of the town. Because each tourist town has experienced different stages of economic development, some towns have lost some important historical features. Therefore, in order to give tourists a positive tourism image, we must first increase the transformation and protection of urban features. Various measures should be taken to protect traditional houses, ancient buildings and important historical sites with characteristics to avoid being destroyed, and rescue protection should be implemented for damaged towns. And focus on the transformation, especially the streets, building facades on both sides and some key cultural relics should be protected and repaired as soon as possible. At the same time, encourage the whole town to mobilize to do a good job in the town's tourism landscape and environmental protection.
2. Actively improve supporting facilities. Supporting facilities include infrastructure and reception facilities. Infrastructure: Open external traffic with central cities and provincial capitals as soon as possible. The town has realized the "five lines" underground project, actively completed the retro hardening of streets and lanes, and improved the six elements system of "eating, living, traveling, traveling, shopping and entertainment". Reception facilities: strengthen the construction of suitable hotel facilities, and focus on creating service grades and standards such as inns, family hotels, folk hotels and theme tourism. Gradually form a reception capacity that combines high, medium and low grades. The tourist landscape and service level of the whole town strive to reach the standard of 4A scenic spot.
3. Vigorously tap the value of resources. Resource value is not equal to tourism value and tourism value is not equal to market value, so how to realize tourism value and market value from resource value. We must proceed from the existing natural and cultural resources in the town. How to classify, arrange, upgrade and package natural resources? Cultural resources: while protecting the historical and cultural heritage, from the perspective of the tourism market, it is excavated from four perspectives: the existing cultural entity landscape, folk cultural activities, spiritual culture and tourism handicrafts. Finally, relying on resources, close to the market, to create marketable tourism products.
4. Quickly establish the theme image. Theme image is the core orientation of urban development. Therefore, in the early stage of town planning and development, we should quickly establish a distinctive theme image. This also created a foundation for the brand management in the mature stage of the town. Because only the town with the theme image can form attraction, produce differences and enhance competitiveness.
5, the core start the main project, and strive to create a way of leisure and entertainment (project planning). The development of small towns is a systematic project, and its development goal cannot be achieved overnight. This is definitely a phased project. Judging from the current situation of the development of tourist towns in China, it has gone through three stages: infrastructure, tourism products and market breakthrough, so it is particularly important to find the key breakthrough in the development of tourist towns, especially in the primary stage of tourism development.
6. Vigorously promote marketing activities. With resources and products, the rest is marketing and promotion. From resources to market to products to marketing, it is a whole process of tourism products from processing to channel to sales. The realization of the value of this product also needs to be realized through the market. Although there are various ways of tourism marketing, we think we should first segment the market according to our own products and tourists' preferences. During the operation of tourist towns, through major festivals and celebrity marketing, through intermediary agencies such as travel agencies, we can quickly catch the eye of the market and open the market. At the same time, make rational use of joint marketing in the same area to expand their influence.
Nowadays, there are more and more tourist towns. In order to attract more consumers, it is very important to have its own characteristics, so as to enhance the reputation of tourist towns through promotion and planning, increase their visibility and influence, and drive them to develop in a better direction.
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