The "Legend of the Demon Cat", which invested 97 million yuan, has gone to the box office. Why did Chen Kaige still make money?

Chen Kaige's The Legend of the Demon Cat, Jackie Chan's The Blood of the Machine and Deng Chao's The Light of the City with Psychological Crimes were released on the same day (22nd). Strangely, the box office of all three films was surpassed by Xiaogang Feng's Youth, which has been released for a week. It can be described as "crazy dumping". Even if the demon cat passes the box office to the street, Chen Kaige won't lose money. Why?

Especially the high-cost Chen Kaige film The Legend of the Demon Cat, according to a Japanese newspaper, the film cost 15 billion yen (converted into RMB 97 million), although the director Chen Kaige denied this statement. But certainly not low. Up to now, the legend of the demon cat is only 233 million (as of 2 o'clock on the 24th), and it has been held back by Fanghua.

From the movie "The Legend of the Demon Cat" in Chen Kaige alone, it is definitely impossible to have an investment of 97 million RMB. The main investment is "Tang Cheng", which was built for filming "The Legend of the Demon Cat". Chen Kaige revealed that Tang Cheng was built in Xiangyang after six years. It is very spectacular.

If the movie The Legend of the Demon Cat falls on the street, how much will Chen Kaige lose? The answer is that even if the film loses money, the studio will make a lot of money.

If you think about Chen Kaige's movies, you will know that it is almost a movie and a city. In filming The Orphan of Zhao, Chen Kaige built a "Spring and Autumn Warring States City" in Xiangshan, and in filming The King of Qin was stabbed by Jing Ke, he also built a "Qin king Palace" in Hengdian. But several of his films didn't have high box office, but he made a lot of money. Just because there will be countless film and television dramas filming in the "city" he built, the money will continue to flow into his pocket. Even Zhang Yimou's "Hero" came to Qin king Palace, Chen Kaige to borrow the venue to shoot. Chen Kaige, the "Lord of the city", did a good job.

Shooting in venues is only a part of income, and the main income is the tourism industry. Chen Kaige took the movie The Legend of the Demon Cat to build a "Tang Cheng", and then used this movie to promote the studio. Isn't this a win-win situation? No wonder he is never short of investors. This business mind can.

Even though the box office of his movie "The Legend of the Demon Cat" is not satisfactory, the studio is a long-term and snowballing steamed bun, so Chen Kaige is not so much a director as a businessman. Xiaogang Feng, too, set up a shooting base in Hainan when he was filming "If You Are the One", and the conductor of the base has not left work yet.

what do you think will be the final box office of The Legend of the Demon Cat?