What is a tourist festival?

Tourism festivals are large-scale activities around specific themes based on the comprehensive strength of the host place, with the active cooperation of the government, high attention of the media and active participation of the public. With the characteristics of regionality, participation, periodicity, comprehensiveness and culture, the development of festival tourism is conducive to shaping the image of regional tourism, enhancing the visibility of tourist destinations, promoting the improvement of tourism infrastructure and promoting the development of related industries, and has various effects.