Cognition of tourism

The strategic position of tourism in China is constantly rising, which not only meets the needs of national economic development, but also reflects its own advantages and characteristics. From 2008 to 2008, the once-in-a-century financial crisis broke out in the United States, which quickly spread to the whole world and was affected by it. China's economy, especially its export demand, is rapidly declining, with a serious lack of consumer confidence and shrinking domestic demand. "Maintaining growth, expanding domestic demand and adjusting structure" became the main theme of national economic development at that time. In this case, tourism is highly concerned with its unique characteristics.

First of all, the tourism industry has a high correlation ~ a large driving coefficient ~ and can "prosper one industry ~ prosper all industries". Tourism can influence, drive and promote the development of 1 10 related industries ~ including civil aviation, railways, highways, catering, accommodation, commerce, communications, exhibitions, exhibitions, entertainment, culture, sports and many other industries ~ Tourism can drive related industries to increase the income of 4.3 yuan.

Secondly, tourism can effectively stimulate consumer demand. Tourism is a comprehensive consumption activity integrating eating, living, traveling, shopping and entertainment, which plays an important role in the total social demand, especially the consumer demand of residents. There are various forms of tourism consumption, which can meet the needs of all kinds of consumers. According to statistics, the core part of Chinese residents' leisure consumption in 20 10 was about 2.2 trillion yuan, equivalent to 14.2 of the total retail sales of social consumer goods and 5.5 of GDP, which played an important role in expanding domestic demand and promoting economic growth.

Finally, tourism is energy-saving and environmentally friendly, which is conducive to economic transformation. According to estimates, the energy consumption per unit added value of tourism is 0.2 tons of standard coal/10,000 yuan ~ only industrial11~ Because of low resource consumption ~ low environmental cost ~ Vigorously develop tourism ~ It can replace industries with high resource consumption and heavy pollution ~ Tourism has changed the traditional mode of promoting economic growth mainly by increasing material resources in the past ~ It is conducive to economic transformation.

International practice shows that ~ a country's per capita GDP reaches 5000 dollars ~ it will enter a period of rapid growth of domestic advanced tourism and international tourism ~ and the tourism form will also be upgraded from sightseeing to leisure tourism and holiday tourism. It is estimated that in 2065, the per capita GDP of China will exceed 5,000 US dollars, and the development and upgrading process of 438+02 ~ tourism will be further accelerated. The World Tourism Organization predicts that China will become the largest tourist destination in the world by 2020 and the "golden decade" of tourism development in the next decade. With the arrival of China tourism "golden decade", the development of tourism presents a new trend.

Accompanied by tourism forms ~ various tourism modes. At present, domestic tourism is still dominated by sightseeing, and the content is monotonous. With the infiltration of modern elements such as experience and leisure, sightseeing will gradually transition to leisure and holiday tourism, and tourism will usher in historic changes. In the coming period, the domestic tourism market will show the phenomenon of three pillars: sightseeing, leisure and vacation. Specific tourism modes will be more colorful ~ urban tourism, adventure tourism, cultural tourism, scientific investigation tourism, red tourism, folk tourism, medical tourism, beauty tourism and health tourism will be welcomed by tourists.

Under the favorable policy of establishing tourism as a strategic pillar industry, the number of tourism projects has increased sharply, and the project risks should not be underestimated. Take the theme park as an example ~ In May, Lianyungang, Jiangsu Province invested about 4 billion yuan to build a "Journey to the West Cultural Theme Park" ~ Humen, Guangdong Province built a 10,000-acre theme park of China's modern history.