Ding Zhen, who doesn't have much face value, is really on fire. Why is he popular?

Who the hell is Ding? He is a Tibetan boy, 20 years old this year. 165438+1On October 25th, a tourist propaganda film "Ding Zhen's World" made him quickly popular all over the country. The netizen once thought that his hometown was in Tibet, but the producer of the promotional film finally couldn't help it and came forward to clarify that Ding was indeed from Litang County, Ganzi, Sichuan.

Subsequently, the online topic was detonated again. Official media in many parts of the country also took advantage of this wave of traffic and invited Ding Zhen to go. The Sichuan media also responded: "Go home when you have had enough."

165438+1Late at night on October 27th, Ding Zhen's official Weibo sent a photo. Ding Zhen held the panda doll and took a group photo with red paper in Chinese calligraphy: "My home is really in Sichuan, so please stop P (meaning composite photo), thank Ding Zhen."

Ding Zhen said that everyone should stop P and get the first place in the hot search list again (according to Litang Ding Zhen)

Unexpected popularity

When the photographer photographed his younger brother, it was posted on the Internet and quickly became popular.

165438+1On October 25th, Ding Zhen, a teenager from Kangba, rode his horse and whipped, galloped on the grassland, or smiled and showed his white teeth under the snow-capped mountains. Free, naive and handsome Ding Zhen captured the goodwill of a large number of netizens.

In fact, before this, Ding Zhen had already got angry on the video social platform. Ding Zhen is now introduced by the leader of the company. At that time, a photographer was going to shoot Ding Zhen's younger brother. Ding Zhen accidentally entered the camera. He walked freely to the camera and was caught with a pure smile. After it was released to the video social platform, it became popular overnight, with a broadcast volume of 2 million.

The cover journalist's search found that this video was sent around1October11. 165438+ 10/2, his Weibo quickly became a hot topic, and "How handsome Tibetan Khampa people are" also quickly became a hot topic. The short video of 7 seconds quickly broke through12 million.

to apply for a job

Entering the state-owned enterprise, the monthly salary is 3500, and the company evaluates him as honest and willing.

165438+1October 2 1, Weibo "Litang Ding Zhen" certified as "Ding Zhen" sent a Weibo: "Employment photo, I am Ding Zhen, Ding Zhen's first Weibo." This comment is 56,000 yuan, praising Weibo 1.55 million yuan, suggesting that Ding Zhen has found a job.

165438+1October 28th, the cover journalist learned from Lv Wen Investment Development Co., Ltd. in Litang County, Ganzi Prefecture, Sichuan Province that they did sign a contract with Ding Zhen that day. "He has the same salary as ordinary employees, with five insurances and one gold." Du Dong, the manager of the company, said that Ding Zhen's business income was not shared by them, but was owned by Ding Zhen after the cost was removed.

"After Ding Zhen became popular, we thought about protecting him." He said that after reporting to the relevant departments, he believed that Ding was indeed from Litang. After he becomes popular, he should assume some social responsibilities and help publicize Litang. "I took him from the countryside to the county and signed a contract with the company. It took about a week to shoot a promotional film. "

In my mind, Ding is really a hardworking employee. His position in the company is the image spokesperson of Litang. I usually go to Cangyang Gyatso Museum as a commentator and do some management work. "I have been very busy before, so I will give him a day off today. I hope the media will not bother him. "

Future planning

I'm trying to learn Chinese characters, and I'll announce the learning progress later.

165438+1October 25th, after the propaganda film of Sichuan Ding Zhen was launched, there were many online topics. Tibet Daily and Sichuan Daily, official website and Weibo, started the online interaction between you and me. Tibet Daily typed "Welcome to Tibet", Sichuan Daily replied "Go home when you have had enough fun", and Tibet Daily immediately replied "Come out when you are bored".

Ding is really on fire and has really played the role of "ambassador of tourism image". 165438+1On October 26th, the promotion meeting of Litang was held in Chengdu. Ding Zhen came to the scene. Although he only appeared for 27 seconds, he just said "Welcome to Litang" on the stage, which still became the focus of media attention.

Du Dong revealed that after 1 1.25 Litang tourism promo was released, Ding Zhen went on hot search again. 165438+ The tourism promotion conference will be held on126 October, and the organizing committee decided to replace the cover of the tourism brochure and use the bust of Ding Zhen as the new cover.

On the Internet, Ding Zhen was misunderstood that his hometown was in Tibet. Du Dong thought it was interesting. "We immediately posted a clarification, and now we all know that he is from Litang, Sichuan."

Du Dong said that at around1noon on October 27th 1 12, they published "Home in Sichuan" written by Ding Zhen in Weibo, which attracted attention. On the evening of 27th 1 1, they released a photo of Ding Zhen holding a panda doll and holding a red paper brush again. "It will be ready in the afternoon, but it will be released at night."

Du Dong said that all the calligraphy in Weibo was written by Ding Zhen himself, and he is now practicing writing Chinese characters. "He used to read books and know some pinyin, but now Chinese is not very good."

Du Dong said that the company has also arranged some study plans for Ding Zhen, and the study progress will be announced later.