Excuse me, what are the seven major projects planned by Qingdao Municipal Government to welcome the 2008 Olympic Games?

I. Strategies and objectives for action

In order to speed up the construction of a modern international seaside tourist city, promote the development of Qingdao's tourism industry, and provide a beautiful and comfortable tourism environment and high-quality and efficient services for the successful hosting of the Olympic Games, this special action plan is formulated according to the Qingdao Olympic Action Plan.

With the theme of "Welcome the Olympics Sailing Qingdao", give full play to the advantages of resources, highlight the marine characteristics, implement the grand tourism development strategy of "government-led, social participation and market operation", strive to shape the city image of "Olympic sailing resort and seaside tourism paradise", build an international seaside resort city, and strive to be the best tourist city in China; Gradually realize the transformation of tourism from sightseeing to holiday; Change from quantity scale type to quality benefit type; With the transformation of domestic standards to international standards, the main economic indicators of tourism, such as the number of tourists received at home and abroad and the total tourism revenue, have been greatly improved, which has promoted economic development and overall social progress, and built Qingdao into a world-famous coastal sightseeing, holiday and marine sports and leisure city with beautiful and comfortable environment, complete facilities, outstanding product characteristics, reasonable industrial structure and first-class management services.

Second, tourism promotion and market development.

(A) marketing focus

Strive to shape the city image of "Olympic Sailing Resort and Seaside Tourism Paradise", promote tourism with the Olympic Games, add color to tourism, adhere to the policy of vigorously developing inbound tourism, actively developing domestic tourism and moderately developing outbound tourism, increase tourism propaganda and comprehensively explore the tourism market.

Carry out large-scale promotion activities of "Qingdao Olympic Tour" in China, and promote the Olympic concept and marine sports, tourism, vacation and leisure theme tourism in key tourist cities.

In Korea, Japan, Hong Kong, Macao and Taiwan, Southeast Asia and Russia and other surrounding tourism markets to carry out a series of tourism promotion activities.

Focus on Germany, the United States and Australia, and organize roving promotion activities in remote markets such as North America, Europe and Australia. With the help of Olympic warm-up matches, invitational matches and other activities, we will increase foreign sales promotion.

Focusing on the participating countries in the Olympic Sailing Competition, taking the opportunity of sailing organizations and athletes from participating countries to come to Qingdao for adaptive training or participate in friendly matches, we will carry out a series of tourism promotion activities and hold a series of maritime Olympic tourism and cultural activities to expand Qingdao's international popularity and competitiveness.

(2) Publicity and promotion measures

Adhere to the government-led, multi-party participation and market operation, establish a multi-level, multi-channel, multi-form, cross-regional, cross-industry and inter-departmental publicity and promotion network and linkage mechanism, expand the scale of tourism publicity and promotion, and improve comprehensive benefits.

1. Strengthen cooperation with tourism agencies or organizations in major overseas source countries, and invite tourism agencies, travel agencies and news media from major source countries to visit Qingdao.

2. Strengthen joint awareness, break regional boundaries, strengthen regional cooperation, and seek common development through joint development and promotion with domestic tourist hotspots such as Beijing and Xi 'an; Cooperate with Yantai, Weihai, Tai 'an, Qufu and other tourist hotspots in the province to build a regional cooperation platform and build a tourism brand of China Gold Coast and a famous historical and cultural city.

3. Relying on overseas institutions, strengthen contact with China's embassy abroad and China National Tourism Administration's overseas offices to promote Qingdao Olympic tourism in Qingdao sister cities; Promote exchanges and cooperation with the original host city of the Olympic Games.

4. Combine sports, culture and tourism organically, give full play to the sensational effect of cultural and sports activities on improving the image of the city, and enhance the attraction to tourists.

5. Carefully design and produce a series of publicity materials with different languages, different contents and different styles, representing the tourism image of Qingdao, showing the tourism characteristics of Qingdao, reflecting the theme of Qingdao Olympic tourism, and meeting the needs of tourists from different countries and regions.

6. Invite major domestic media and reporters from major overseas source countries to Qingdao for interviews in batches every year; Make full use of modern media to carry out online publicity, TV promotion and advertising promotion, fully display Qingdao's tourism features and establish a new image of Qingdao Olympic tourism.

Three, tourism product development and key tourism projects

(1) Tourism product development: market-oriented, benefit-centered, product-based, give full play to the advantages of traditional tourism products and resources, focus on the five characteristics of "mountain, sea, city, culture and business", increase product development, improve the structure of tourism products, continue the historical context, reflect the natural, human landscape and urban characteristics, and upgrade historical and cultural cities and coastal tourist cities.

1, Holiday Tourism: Highlight the characteristics, rationally arrange and accelerate the development of various holiday tourism products. Focus on the construction of Shilaoren, Xuejia Island, Hot Springs, Tian Heng Island and Langyatai tourist resorts, develop tourism and holiday products adapted to different cultural tastes and consumption levels, and enrich the content of holiday activities. Develop suburban family vacation and economic vacation products, and launch timeshare.

2. Sightseeing: Relying on the natural features and cultural landscape of the city, and taking advantage of port, location and transportation, we will develop urban, suburban, peripheral and medium and long-distance sightseeing routes. On the basis of maintaining the advantages of traditional products, actively develop city sightseeing and characteristic building sightseeing.

3. Sports event tourism: Make use of marine sports facilities and competition facilities to vigorously develop sailing, windsurfing, water skiing, rowing and other projects for tourists to participate in, and develop marine sports tourism.

4. Maritime tourism: speed up infrastructure construction and make maritime tourism bigger and stronger. Encourage the development of large and medium-sized cruise ships, focus on cultivating sea sightseeing routes from Tuandao Bay, Qingdao Bay to Fushan Bay and Maidao, open island tourist routes to Lingshan Island, Zhucha Island, Zhaitang Island and Daguan Island, and vigorously develop Qingdao sea sightseeing and participatory sea recreation activities; Develop sailing boats, yachts, fishing and holiday clubs, and carry out marine holiday and leisure activities that return to nature.

5. MICE tourism: Give play to the role of MICE activities in promoting tourism. Relying on exhibition centers, cultural exhibition centers, professional museums and various exhibition facilities, large-scale conferences and exhibitions, cultural and economic exhibitions and professional exhibitions at home and abroad will be used to adjust the demand of the tourism market and increase the number of tourists.

6. Festival tourism: highlight sports theme, marine theme and local cultural characteristics, adhere to government guidance and market operation, and vigorously develop participatory and interesting theme plate activities to meet the consumption needs of tourists at different levels in festivals such as Qingdao International Beer Festival and Qingdao International Ocean Festival.

7. Cultural popular science education tourism: transform and build cultural facilities such as theaters, develop cultural tourism projects with distinctive local characteristics and the spirit of the times on the basis of maintaining and excavating traditional cultural tourism projects, and increase the cultural connotation of tourism. Closely combine tourism with scientific research and education, encourage qualified institutions of higher learning, scientific research institutes and experimental bases to open to tourists and citizens, increase the participation of various professional museums in popular science and tourists, and give full play to the popular science and education functions of tourism.

8. Eco-tourism: With the theme of "protecting ecology, getting close to nature and returning to nature", relying on suburban mountains, islands, nature reserves and orchards, we plan to develop eco-tourism products such as Laoshan Mountain, Daze Mountain, Dazhushan Mountain, Xiaozhushan Mountain, Lingshan Island and Zhucha Island. Construction of agriculture, forestry, fishery and sightseeing parks with both production and tourism functions, and launch of a number of modern eco-agricultural sightseeing products.

9. Industrial tourism: Give full play to the brand advantages of enterprises and products, and vigorously promote industrial tourism. Enrich and improve the connotation of tourism products such as Haier, Tsingtao Brewery, Qingdao Port, Coca-Cola Company and East China Wine Manor, and develop industrial tourism products such as Qianwan Port, Zhong Yi Automobile City, Hisense and Aucma.

10. Shopping tourism: to meet the market demand, encourage and guide the in-depth development of tourist souvenirs, promote the development of tourist souvenirs in the direction of serialization, personalization and branding, and promote tourism shopping consumption.

(2) Key tourism projects

Adhere to high starting point planning, high standard construction, high efficiency management and high level management, intensify the integration and development of resources, and build a number of large projects with strong industrial pull and radiation to meet the demand of the tourism market.

1. Olympic Water Sports Center: Fushan Bay will be built into a leisure water sports center consisting of Olympic sports venues and competition facilities, Olympic Square, visitors' center and marine sports facilities, making it a world-class landmark tourism product that represents the image of the city.

2. Coastal pedestrian walkway and landscape along the route: Tuandao is built in the west, extending eastward to Shilaoren via the coastal coastline, and connecting the coastal landscape pedestrian walkway of the old city, the new city and Shilaoren Resort; Six scenic spots will be built along the route, including Tuandao Bay, Qingdao Bay, Huiquan Bay, Taiping Bay, Fushan Bay and Shilaoren Tourist Resort, making it a unique coastal tourist route integrating natural landscape, humanistic spirit, facilities and management services.

3. Polar Ocean World: a large-scale comprehensive polar ocean-themed tourism project consisting of polar marine animal viewing and performance, marine science popularization, marine leisure and entertainment, fisherman's wharf and yacht club.

4. European architectural customs and cultural business tourist area: centering on Zhongshan Road and Church Square, combining with urban landscape protection and old city reconstruction, we will build pedestrian streets, commercial areas, parking lots and tourist consultation service centers with European architectural customs and cultural characteristics such as cafes, fast food restaurants, bars, art galleries and local products.

5. naval museum, China: Build a new navy square, a large-scale comprehensive exhibition hall, and a number of statues of naval heroes, develop participatory, interesting and simulated tourism projects, and give full play to the functions of national defense education, popular science, research and exhibition of military history and war history, education of marine and territorial views, foreign military exchanges and tourism.

6. International luxury mail ship center: build an international luxury mail ship wharf, an international mail ship service center and a large parking lot in the former site of Beihai Shipyard. During the sailing competition of the 2008 Olympic Games, it was used as a measuring area for rowing. After the competition, the reception function of international luxury mail ships in this sea area was restored, making our city the main anchorage and destination of international mail ships around the western Pacific.

7. Seaside and hot spring tourism and holiday facilities: Build and improve Shilaoren, Xuejia Island, Langya Taiwan, Yangkou, Tian Heng Island and hot spring tourism and holiday resorts, develop seaside, hot spring and urban seaside mountain and forest holiday projects that meet the needs of different vacationers, publicize "Olympic Games in China, holiday in Qingdao", and develop tourism and holiday projects that are in line with international standards.

8. Deep development of Laoshan scenic spot: adhere to ecological, high-grade and high-quality products, and comprehensively optimize the natural ecological environment; Improve the tourism level of Laoshan Mountain from the natural landscape and cultural connotation. Planning and building a comprehensive tourism service base in Dahedong, Laoshan, to comprehensively improve the function and service quality of Laoshan tourism reception service.

9. Yacht and Sailing Clubs: It is planned to build a number of yacht and sailing clubs with members, tourists and the public participating in Olympic venues, resorts, beaches and ports, and to carry out marine sports tourism and leisure and entertainment activities.

Four. Tourism environment and infrastructure

(1) Guide logo:

Set up bilingual road traffic signs, tourist area (spot) guide signs, famous buildings, former residences of historical celebrities and signboards; Set up international public information graphic symbols, tourist guide maps and guide boards in Chinese, English, Japanese and Korean on major roads and tourist spots; Promote the use of service signs, promotional materials and TV touch screens in Chinese, English, Japanese and Korean in star-rated hotels and tourist reception service places.

(2) Consulting service system:

In the main tourist distribution centers, business districts and tourist attractions, multi-functional tourist consultation service centers and tourist consultation service stations will be built to form a tourist personal consultation service network with the service functions of city image promotion, information consultation, self-inquiry, emergency assistance, travel complaints, travel agency reservations, and tourist souvenir exhibitions, so as to facilitate individual self-help travel.

(3) Tourist transportation facilities

Accelerate the construction of tourist docks and marine sports bases and improve the transportation network. Improve scenic roads and build parking lots suitable for large-scale tourism teams in major tourist attractions, commercial areas and tourist distribution centers; In the newly-built tourist attractions (spots), an ecological parking lot suitable for the reception scale will be built.

(4) Tourist public toilets

In major tourist areas, commercial areas and tourist distribution centers, a number of tourist public toilets and urban public toilets are planned to be built and renovated every year; Upgrading public toilets in commercial and public facilities; The construction of public toilets will be included in the management assessment indicators of cities and scenic spots, and the tourist toilets in tourist areas (spots) will meet the quality grade standards of national tourist areas (spots).

(5) Tourism services

1. Travel Agency: Strengthen the management and guidance of travel agencies, and improve the management level, service quality and reception capacity; Through attracting investment, restructuring and grafting, we will promote the scale, collectivization and networking construction of travel agencies, cultivate large-scale and powerful tourism enterprises, and enhance the market competitiveness of travel agencies.

2. Tourism accommodation: according to the demand of the tourism market, build and transform a number of high-end and mid-range tourist hotels, actively develop economic tourist hotels, and improve the overall reception capacity and management service level; Introduce the standards and sales service network of the World Youth Hostel Organization, and build and transform affordable youth hostels and seasonal family hotels; Appropriate development of tourist holiday camps and motels.

3. Tourism catering: While inheriting and promoting Qilu's food culture, actively develop Qingdao's characteristic cuisines and introduce and popularize various cuisines that meet the tastes of different tourists; Encourage the development of local snacks, develop characteristic tourist food street and characteristic food brand chain operation, form the characteristics of local tourist hotels, enrich the variety of tourist catering, and improve the quality of catering services.

4. Tourist vehicles: according to the requirements of specialization, socialization and scale, integrate social resources and develop sightseeing buses and tourist vehicles. Increase the number of scenic spots buses and city sightseeing buses, and gradually promote the use of environmentally friendly tour buses in major scenic spots and tourist routes. Equipped with cruise ships with complete functions such as sea sightseeing, catering and entertainment, and built sea tourism facilities to meet the needs of sea tourism.

5. Tourism shopping: improve the shopping environment, standardize the market order, protect the rights and interests of tourists, and facilitate tourists' shopping and consumption. Strengthen the cultivation of tourism commodity market, set up tourist souvenir counters in major scenic spots, and set up characteristic streets and shops of tourism commodities in urban areas and major tourist areas to promote the sales of tourism commodities. Encourage the development of tourism commodities with distinctive local characteristics and scenic spots.

6. Tourism, cultural and recreational activities

Construction of cultural squares, cultural supermarkets, concert halls, dance halls, etc. In urban areas suitable for modern international cities; Integrate urban cultural resources and open up special museums and memorial halls with their own characteristics; Transform and build new cultural, sports and entertainment facilities; Actively develop distinctive and noble tourism and entertainment activities suitable for citizens and tourists; Develop the night tour items that tourists like, establish and improve the night service network for tourists, and enrich the cultural and entertainment life of tourists at night.

Verb (abbreviation for verb) protection

(1) Strengthen the management of the tourism industry. By improving the system of tourism laws and regulations, carrying out joint law enforcement, strengthening the management of travel agencies, tour guides, tourist hotels, scenic spots and tourist vehicles according to law, standardizing the order of the tourism market, cracking down on "black cars" and "black tour guides", improving the tourism service quality of star-rated hotels, advocating honest management services, and building excellent tourism brands; Give play to the self-discipline of trade associations and strengthen self-discipline and self-management. Actively promote the relevant national quality standards and international quality management system certification, introduce advanced management technology and management mode, and improve the management level and service quality of the whole industry.

(2) Strengthen tourism planning and project management. Establish a complete tourism planning system and a guidance and coordination mechanism for major tourism projects. According to the overall planning of Qingdao tourism development and the special planning of Olympic tourism, the regional tourism development planning and the control planning of tourist areas are compiled; Plan and build a number of high-level tourism projects, integrate tourism resources, carry out in-depth development, and enhance tourism quality; Strengthen tourism project management, improve the level of project planning and construction, and promote sustainable development.

(3) Increase tourism investment through multiple channels. Improve the tourism environment and infrastructure, and strengthen the overall city tourism marketing. Strengthen investment attraction, do a good job in coordination, guidance and service, actively encourage and attract foreign capital and social funds to invest in operational tourism facilities and projects under the guidance of overall urban planning, overall tourism industry planning and regional control planning, and further develop diversified tourism investment patterns.

(four) to speed up the construction of tourism talents. Strengthen education and training, and implement the system of "reaching foreign language standards", "holding certificates" and "technical grade evaluation" among tourism professionals; Strive to build a backbone team of tourism industry with reasonable structure and excellent quality, with senior management planning talents, professional managers and professional and technical talents as the main body, and improve the overall quality and service level of employees in the whole industry.

(5) Improve the tourism supervision network. Establish and improve the social supervision network with the participation of NPC deputies, CPPCC members, news media and all sectors of society, and improve the supervision mechanism that combines social supervision, public opinion supervision and legal supervision to ensure the healthy development of tourism.