Liaoning industrial tourism development

Countermeasures for the Development of Liaoning Industrial Tourism

To develop industrial tourism, we must establish Scientific Outlook on Development, coordinate regional development, coordinate short-term and long-term goals, and coordinate economic, social and environmental benefits.

1. Set up the road of sustainable development in Scientific Outlook on Development. The development of Liaoning's industrial tourism must balance short-term benefits with long-term goals, quantity and quality, comprehensively analyze Liaoning's industrial tourism resources, formulate overall plans, develop industrial attractions step by step, give full play to the advantages of existing industrial bases, and handle the relationship between development and resources, environment and population. It can not only ensure that tourists can fully appreciate and appreciate the inside story of industrial tourism and get psychological satisfaction, but also can not have a negative impact on the production and environment of industrial enterprises, so that production and tourism are both correct. Therefore, if industrial tourism develops properly, it will achieve a "win-win" or even a "win-win" effect.

2. Give full play to the role of the government and provide an excellent development environment. Because it is difficult for industrial tourism to bring considerable economic benefits immediately in the early stage of development, the government needs to come forward to guide and promote the progress of industrial tourism, so the government should first play its macro-planning role. Secondly, to give full play to the guiding role of the government and to be in a favorable position in the competition, it is necessary to guide enterprises to innovate constantly in the production process, including institutional innovation, conceptual innovation and technological innovation, and constantly inject new vitality into the development of industrial tourism.

3. Excavate the characteristics of industrial tourism resources to create high-grade industrial tourism in Liaoning. In the process of industrial tourism, it is the focus of industrial tourism development to introduce some participatory contents according to local conditions, improve the participation of tourists and meet the needs of tourists for knowledge and entertainment. Visitors can go directly to the production workshop or even directly participate in the production, which improves the entertainment of the whole process. For example, in Dalian Shipyard, visitors can be arranged to screw a medical screw themselves during the visit; In Dalian Shengdao Glass Products Factory, visitors can make souvenirs according to their own interests, so as to achieve the effect of "participating in it and having endless fun". Some enterprises can also carry out product prize surveys among tourists, hold lectures for students and other activities, enrich the content of industrial tourism, dig deep into the traditional cultural connotation of enterprises, and become a window for enterprises to spread culture and friendship abroad.

4. Combine industrial tourism with conventional tourism to achieve a win-win effect. The emergence of industrial tourism is the inevitable product of the mutual combination and infiltration of industry and tourism. In 2005, Liaoning's tourism industry only ranked eighth in the national 10 and tourism foreign exchange income. With industrial advantages, Liaoning can expand its own market and continue to climb to new heights. Developing industrial tourism will not only become an important measure to divert the tourism environmental capacity and tap the connotation of tourism resources, but also promote the rapid formation of industrial tourism economic belt, make the development of industrial tourism echo the development of cities, create more favorable environmental conditions for industrial tourism and realize the new integration of tourism resources. The combination of the two industries and their complementary advantages conform to the new trend of modern industrial development.

Second,

Abstract: Industrial tourism has become more and more familiar to tourists in developed countries, but in China, as a new thing in tourism, the development of industrial tourism has just started. As an old industrial base, Liaoning is rich in industrial tourism resources. It is of great significance to fully tap the development potential and develop and cultivate industrial tourism as a major feature of tourism to promote the optimization and adjustment of Liaoning's industrial structure.

[Keywords:] Liaoning industrial tourism advantage research

Industrial tourism is the product of the continuous development of modern productive forces, and it is a new way of tourism after the development of tourism to a certain stage. The development of industrial tourism conforms to the changing trend of international tourism market from popularization to popularization, and also conforms to the development trend of intellectual tourism. It is an innovative thing and an innovative industry, which deserves the general attention of industrial enterprises, local governments and tourists.

First, the analysis of the current situation of industrial tourism development

Industrial tourism means that industrial enterprises optimize the combination, repackaging and opening up the resources that attract tourists. On the one hand, it can meet the travel needs of tourists, on the other hand, it can increase the economic benefits of enterprises and improve their visibility. The birthplace of industrial tourism is France. In 1950s, Citroen Automobile Company organized guests to visit the production line. Since then, many manufacturers have followed suit, and some manufacturers began to charge fees and gradually evolved into business tourism projects. In the United States, large enterprises and institutions have a system of opening to the public. Many famous enterprises, such as National Mint in Washington and Houston Aerospace Center, have become industrial and tourist attractions. At present, in some developing countries, such as Cuba, industrial tourism mainly based on tobacco industry has also been carried out. Industrial tourism attracts more and more international tourists.

China's industrial tourism started late, and only a few powerful or unique enterprise groups launched some tourism projects for marketing purposes in the late 1990s. For example, Changhong 1997 started industrial tourism, Haier Group 1999 launched the "Haier Industrial Tour" project in early 1999, Tsingtao Brewery 1998 officially opened to the domestic public, and Shougang launched the "Welcome to Jade-pulp Tsingtao Brewery" industrial tourism project.

After entering the new century, industrial tourism has officially stepped onto the stage of tourism development in China. In 200 1 year, the National Tourism Administration launched the recommendation and selection activities of national industrial and agricultural tourism demonstration sites. In 2002, the National Tourism Administration took the launching of industrial tourism demonstration sites as one of the 28 key points, which indicated that China's industrial tourism broke through the traditional mode of visiting and learning among enterprises and officially entered the market-oriented operation.

Second, the development status of industrial tourism in Liaoning

Liaoning industrial tourism first started from Angang 1999 to Angang 1. Compared with Shandong, Shanghai and other provinces and cities where industrial tourism developed earlier, it started late, but in just a few years, industrial tourism in Liaoning has developed greatly. At the end of 20001,Liaoning province was selected as nine industrial tourism projects in the national industrial tourism demonstration sites, namely Shen Fei Aviation Expo Park, Dalian Mingqing Furniture Art Co., Ltd., Liaoning Wunvshan Milan Wine Co., Ltd., Dalian Minglu Luminous Technology Co., Ltd., Dandong Taipingwan Power Plant, Anshan Industrial Tour, Fushun Mining Group West Open-pit Mine, Dalian Zhen 'ao Life Park, Liaoning Daoguang 25 Group Manchu Brewery Co., Ltd., The industrial tourism of Angang Group only received more than 20,000 tourists. In 2003, it received a total of1630,000 tourists, and the tourism income was 265 1000 yuan. In the first half of 2004, all the above nine demonstration sites passed the inspection and acceptance by the National Tourism Administration. In 2004, Liaoning's industrial tourism ranked third among all provinces in China, only next to Anhui and Shandong. June 5438+1October 65438+May 2006, another national AA-level scenic spot "National Industrial Tourism Demonstration Site" project in Tieling City, Liaoning Province successfully passed the acceptance of the national acceptance group.

Although industrial tourism has developed to a certain extent in Liaoning Province, from the perspective of the richness of industrial tourism resources in Liaoning, the scope of development is far from enough, and there is still great development potential.

Third, Liaoning industrial tourism development advantages analysis

As the "eldest son of the Republic of China", Liaoning has created 100 "firsts" in the 50-year industrial history of New China. Industrial tourism is rich in resources and has great development potential.

1. Advantages of industrial base. Liaoning is a heavy industry base with complete industrial categories, complete system and solid foundation. Liaoning is the base of modern manufacturing industry in China, with the largest robot R&D center and the largest wharf in China, producing more than 65,438 1/2 diesel locomotives and nuclear-powered submarines, as well as steel, coal, machine tools (all kinds of machine tools) and Zhong Junmin products, which support half the sky of China's manufacturing industry and national defense industry. Liaoning is also one of the provinces with more resource-based cities in China, with 15 resource-based cities. Resources involve coal, metallurgy, non-ferrous metals, oil and gas, non-metals, chemical industry and other industries. In the process of economic transformation, these resource-based cities are exploring new development paths suitable for local conditions, and developing industrial tourism can open up a new road with very broad prospects for the sustainable development of resource-based cities.

2. Geographical advantage. Liaoning is located in Northeast Asia, adjacent to Japan, South Korea, Russia and North Korea, with developed air routes. As the traffic artery leading to the customs in Northeast China, it is an important gateway and frontier zone leading to the world and connecting the Eurasian Continental Bridge in Northeast China and Inner Mongolia. As the only coastal province in Northeast China, giving full play to Liaoning's port advantages can not only promote its own economic development, but also promote economic union and cooperation in Northeast China. It can also promote the smooth implementation of the revitalization strategy of the old industrial base in Northeast China and provide unique development conditions for the development of industrial tourism.

3. Scientific and cultural advantages. The level of science and technology education in Liaoning is relatively high. As early as ten years ago, the requirement of nine-year compulsory education was basically completed, and now the per capita education time is ten years. Liaoning's higher education has developed rapidly. While cultivating specialized talents, ordinary colleges and universities are constantly exploring the road of combining Industry-University-Research, conducting scientific research and development, and vigorously setting up high-tech industries. For example, a number of projects such as flood forecasting and dispatching system of Dalian University of Technology, permanent magnet motor of Shenyang University of Technology, super rice breeding of Shenyang Agricultural University, and industrialized high-efficiency agriculture have all reached the international advanced level and been promoted. Among them, Northeastern University Science and Technology Park is listed as one of the first national university science and technology parks under key state construction. The first development of high technology will strongly promote the general rise of industrial tourism in Liaoning.

4. Advantages of policy environment. The development strategy of "revitalizing the old industrial base in Northeast China" formulated by the CPC Central Committee and the State Council places the revitalization of Northeast China and the development of the western region in the same important position. Give full play to the rich and unique advantages of tourism resources in Northeast China and vigorously develop tourism; Expanding the opening of the old industrial base to the outside world in the service fields of finance, insurance, commerce and tourism is the proper meaning of the revitalization of Northeast China. Northeast China is expected to become the fourth economic growth pole in China after Pearl River Delta, Yangtze River Delta and Beijing-Tianjin-Tangshan region. Taking this as an opportunity, the development prospect of industrial tourism in Liaoning old industrial base is promising, which contains unlimited business opportunities.

5. Infrastructure advantages. The infrastructure in Liaoning Province is relatively perfect. This is mainly due to the fact that the CPC Central Committee and the State Council have always attached great importance to the construction of the old industrial base in Liaoning, and later attached great importance to the adjustment and transformation of the old industrial base. Over the years, investment in infrastructure construction has been increasing.

In recent years, Liaoning has set the goal of extricating state-owned enterprises from difficulties through three-year reform. The central government has increased its investment in infrastructure construction in Liaoning, and also increased its support for technological transformation in Liaoning. Under the leadership of the central government, Liaoning has completed the pilot work of establishing an urban social security system that meets the requirements of the socialist market economy. This pilot work has laid a solid foundation for the development of industrial tourism in Liaoning.

Fourth, the development countermeasures of Liaoning industrial tourism

To develop industrial tourism, we must establish Scientific Outlook on Development, coordinate regional development, coordinate short-term and long-term goals, and coordinate economic, social and environmental benefits.

1. Set up the road of sustainable development in Scientific Outlook on Development. The development of Liaoning's industrial tourism must balance short-term benefits with long-term goals, quantity and quality, comprehensively analyze Liaoning's industrial tourism resources, formulate overall plans, develop industrial attractions step by step, give full play to the advantages of existing industrial bases, and handle the relationship between development and resources, environment and population. It can not only ensure that tourists can fully appreciate and appreciate the inside story of industrial tourism and get psychological satisfaction, but also can not have a negative impact on the production and environment of industrial enterprises, so that production and tourism are both correct. Therefore, if industrial tourism develops properly, it will achieve a "win-win" or even a "win-win" effect.

2. Give full play to the role of the government and provide an excellent development environment. Because it is difficult for industrial tourism to bring considerable economic benefits immediately in the early stage of development, the government needs to come forward to guide and promote the progress of industrial tourism, so the government should first play its macro-planning role. Secondly, to give full play to the guiding role of the government and to be in a favorable position in the competition, it is necessary to guide enterprises to innovate constantly in the production process, including institutional innovation, conceptual innovation and technological innovation, and constantly inject new vitality into the development of industrial tourism.

3. Excavate the characteristics of industrial tourism resources to create high-grade industrial tourism in Liaoning. In the process of industrial tourism, it is the focus of industrial tourism development to introduce some participatory contents according to local conditions, improve the participation of tourists and meet the needs of tourists for knowledge and entertainment. Visitors can go directly to the production workshop or even directly participate in the production, which improves the entertainment of the whole process. For example, in Dalian Shipyard, visitors can be arranged to screw a medical screw themselves during the visit; In Dalian Shengdao Glass Products Factory, visitors can make souvenirs according to their own interests, so as to achieve the effect of "participating in it and having endless fun". Some enterprises can also carry out product prize surveys among tourists, hold lectures for students and other activities, enrich the content of industrial tourism, dig deep into the traditional cultural connotation of enterprises, and become a window for enterprises to spread culture and friendship abroad.

4. Combine industrial tourism with conventional tourism to achieve a win-win effect. The emergence of industrial tourism is the inevitable product of the mutual combination and infiltration of industry and tourism. In 2005, Liaoning's tourism industry only ranked eighth in the national 10 and tourism foreign exchange income. With industrial advantages, Liaoning can expand its own market and continue to climb to new heights. Developing industrial tourism will not only become an important measure to divert the tourism environmental capacity and tap the connotation of tourism resources, but also promote the rapid formation of industrial tourism economic belt, make the development of industrial tourism echo the development of cities, create more favorable environmental conditions for industrial tourism and realize the new integration of tourism resources. The combination of the two industries and their complementary advantages conform to the new trend of modern industrial development.

Verb (abbreviation of verb) conclusion

In the Eleventh Five-Year Plan for National Economic and Social Development of Liaoning Province issued in 2006, the main direction of industrial economic development in Liaoning Province is to optimize and adjust the structure. However, the single economic structure of heavy industry in resource-based cities in Liaoning province makes the task of realizing economic transformation very arduous.

In the process of industrial structure transformation in Liaoning Province, it is an important way for economic transformation and social development of resource-based cities to make rational use of relevant industrial resources and vigorously carry out industrial tourism activities. Developing industrial tourism is not only a stepping stone for industrial enterprises to set foot in the tertiary industry, but also a driver of urban economy. While developing the existing advantages, Liaoning industrial tourism should pay attention to overcoming the disadvantages in the development process, strive to tap the potential advantages, further transform them into competitive advantages, actively promote the sustainable development of Liaoning industrial tourism, and build a strong industrial tourism province.