How to do tourism marketing?

The COVID-19 epidemic gave birth to the emergence of new economic models such as "house economy" and "cloud economy". With the gradual opening of tourism policy, the tourism industry should catch up with the emerging economic model in the epidemic, take the digital economy reform as the underlying logic, optimize the integration and utilization of Internet big data tools, and accelerate the Internet upgrade of the tourism industry.

Making good use of online promotion forms, optimizing and upgrading the tourism industry under the normalization of the epidemic situation, helping its industry recover and turning "crisis" into "opportunity" are not only the breakthrough for the tourism industry to use the new economic model and promotion model, but also the only way for the tourism industry to transform and upgrade.

It doesn't seem easy to make good use of the ecological resources on the big data line of the Internet to divert online traffic to the offline tourism industry, but in fact, as long as we find the right method and use the right strategy. You can easily use the huge traffic resources to help the development of tourism.

Then how should we use this "customer acquisition tool"?

Whether it is tourist attractions, hotel accommodation, or even other industries that are positively related to tourism, we must be clear about our own needs. Online promotion of thousands of people, you can customize different solutions according to the different needs of customers, and play different promotion "combination boxing", and the effect will increase geometrically.

Take Chengde as an example. Chengde has famous scenic spots, such as National Summer Resort and Saihanba Forest Farm. There is no shortage of people's interest in this aspect. What is lacking is that people turn their interest in this aspect of tourism into intention. What we should do more is how to guide this intention into our own tourism environment.

The promotion mechanism of "strong intention" is unmatched by other traffic pools, from the open online publicity and diversion infrastructure to the creation of the brand image of its own industry, from the introduction of its own industry traffic, to the retention of traffic, and then to the formation of traffic closure. At present, most apps on the market adopt interest recommendation mechanism, which turns interest into intention and intention into action through the output of traffic and creativity. Online promotion, supported by the ecological environment of big data and huge traffic matrix, pays attention to the strong correlation of events and accurately digs the "back and forth" of users from search to end, so as to obtain accurate "strong intention" users, without changing interest into intention, saving a big step.

Moreover, the interest recommendation mechanism, on the client side, will only make the content that users see smaller and smaller, thus the scope of intention is smaller and smaller, while the intention recommendation mechanism will not have this problem, and the content embodied by the client side will always be "fresh and hot" and extensive and accurate.

Without remonstrating with the past, you can pursue what you know. The cold winter is over. As long as the tourism industry under the normalization of epidemic situation learns to make use of online resources and open up new territory for online promotion, it can turn "crisis" into "opportunity" in the following years and "warm bloom in spring" as soon as possible.