How to develop tourism according to the characteristics of Buddhist culture in China?

1 Tourism attraction of Buddhist culture

1. 1 The power of faith attracts rhubarb tourists to the boat.

There are many Buddhist believers in the world, and some ethnic groups and even the whole people believe in Buddhism. For Buddhist believers, the power of faith is infinite, which is enough to attract these believers to come to Wan Li to worship and express their reverence and piety, thus forming a huge stream of people boarding the ship. For example, Wutai Mountain, Putuo Mountain, Emei Mountain and Jiuhua Mountain, known as the four famous Buddhist mountains in China, attract pilgrims every day; The ancestral homes of various Buddhist sects are also in an endless stream. In Tibet, people from all directions speak different dialects and wear different costumes. They are not afraid of the harsh natural environment and the hardships of the road. They used their bodies to measure the long road to becoming a Buddha in three steps, and after a long journey, they came to Lhasa to realize their long-cherished wish. Through the pure and firm eyes of the worshippers and witnessing the endless procession of worshippers, every tourist will strongly feel the unparalleled charm of Shi Difo, and the pilgrims have been in an endless stream since ancient times, which has become a great spectacle on the snowy plateau. [ 1]

1.2 The value of Buddhism now is to give people spiritual enlightenment.

With the progress of science and technology and the rapid development of social productive forces, some people feel unprecedented mental tension and emotional emptiness under the impact of material civilization and multiculturalism. Some people even lose their goals and ideals, find no code of conduct, and have no spiritual sustenance. Buddhist culture diagnoses and interprets life and the world in its own unique way, which has obvious enlightenment, comfort and touch on human beings in the real world. Every Buddhist has an "afterlife" and a "Buddhist country" in his heart, which makes them think and do everything from the perspective of whether it is conducive to their future and whether it is conducive to becoming a Buddhist. This infinitely open spiritual realm and ultimate value pursuit enrich the taste of life, enhance the realm of personality, and make their mood in a quiet, relaxed, calm, optimistic and indifferent state in the complicated world. Visitors will be inspired when they witness the devout beliefs of Buddhists, that is, they should not only have a positive attitude towards joining the WTO, but also have a natural attitude towards doing things, remain detached in persistence and remain indifferent in pursuit. When dealing with fame and fortune, don't pursue it deliberately, let nature take its course and keep a normal heart. Only in this way can we get spiritual freedom and psychological relief, and make our life full of fun and hope. That's what the so-called "joining the WTO with the attitude of being born" means.

1.3 Buddhist art satisfies people's pursuit of beauty.

Tourism is a short-lived experience, with social, leisure and consumption attributes, mainly for seeking aesthetics and pleasure in different places. Aesthetic experience is the essential feature of tourism. Most of the material and spiritual products related to Buddhist culture have a shocking aesthetic feeling. For example, there are many famous Buddhist mountains here, all of which are "ancient temples hidden in the deep mountains with secluded paths leading to meditation rooms", providing visitors with a quiet and peaceful time and space, which is refreshing: the harmonious beauty of temple architectural layout, the magnificent beauty of decoration and the exquisite beauty of sculpture or painting make it a fine product in this "solidified art" hall; The extremely rich Buddhist music and dance is unique in this art field with its quiet rhythm, profound connotation and unique expression. More importantly, the Buddhist environmental atmosphere, which is integrated with nature, is full of unique aesthetic feeling that other cultural styles do not have.

There are still many Buddhist cultural relics that have no religious activities, and have completely become temples of art or places to remember the past. Dunhuang Mogao Grottoes is a world-famous Buddhist art hall. Chinese and foreign tourists gathered at the foot of Mingsha Mountain, not far from Wan Li, or kept silent, or pointed out their admiration and lingered. China reached spiritual communication with the world here. Xi's Little Wild Goose Pagoda has a kind of incomplete beauty and unyielding spirit. Whenever the sunset glow sets off the unique figure of the pagoda, it is not difficult to understand the sentence "forget honor and disgrace" The existing Chinese stele of Daqin Nestorianism in Xi 'an Beilin Museum often makes European and American tourists stop to look closely and can't bear to leave.

1.4 The profound cultural connotation of Buddhism meets people's needs of seeking knowledge and seeking differences.

Human beings have a basic psychological internal driving force-curiosity, desire to explore and thirst for knowledge. This driving force is not based on physiological needs, nor is it obtained through learning. It is purely an innate internal driving force. It is one of the driving forces for the normal development of human mind and the fundamental driving force for tourism. For Buddhism, its rich and colorful history and profound thoughts have derived a large number of literary and artistic works, profound classics, vivid stories, fascinating allusions, thought-provoking aphorisms, and many well-informed celebrities and events, which have endowed Buddhism with extremely rich cultural connotations. When people come into contact with it, they are fascinated by the spiritual wealth and knowledge contained in the magical world of Buddhist culture. Many Buddhist cultural celebrities are knowledgeable and wise masters. If you associate with them directly, you will gain knowledge that you can't get elsewhere. In addition, in the process of its own development, Buddhism has been constantly combined with the social life, customs, traditional culture and national psychology of all ethnic groups, forming a unique local and national characteristics. Visitors visiting areas where different ethnic groups live together can appreciate the ethnic customs full of rich Buddhist flavor and fully meet people's psychological needs of seeking differences.