The origin of the conference of Meicheng Gift Network

The World Horticultural Exposition is an international event with great influence and long history. It is not only a true record of the civilization at that time in the development of human society, but also a prospect and longing for a bright future in the future. The prototype of the World Horticultural Exposition originated from the regular gatherings of European merchants in the Middle Ages - the fair. At that time, the main function of the market was the on-site trading of primary commodities. People focused on the exchange of materials or the purchase and sale of single commodities to meet production activities and daily needs. In the 19th century, the scale of the market gradually expanded, more and more types of goods were traded in the market and more and more people participated, the scope of influence became wider and wider, and the humanistic atmosphere during the market became more and more intense. Around the 1820s, people called the large-scale regular fairs the World Horticultural Exposition, and gradually expanded its single commodity trading function to the exchange of materials and the display of civilizational achievements. People's focus also became Subsequently, it evolved from simple commodity exchange and buying and selling relationships to the exchange of production technology, the display of civilization progress and the hope for ideals. The mid-19th century was the heyday of the development of British capitalist society. The completion of the industrial revolution and the expansion of colonialism made Britain the top power in Europe and even the world. In order to show its greatness and pride, the British Empire changed the prevailing stone architectural style in London's Hyde Park in 1851, using the technology and power of the entire British industry, consuming 4,500 tons of steel and 300,000 pieces of glass to build it. Built a "Crystal Palace" 1,700 feet long and 100 feet high. This is a novel and unique building. It shows people a large space with steel structure and glass decoration, heralding the arrival of the industrialization era. Queen Victoria initiated the tradition of inviting various countries to participate in the exhibition through diplomatic channels. The 10 countries that accepted the invitation to participate in the exhibition gathered more than 1,400 pieces of various art treasures and fashion products for display to the world. The most eye-catching ones were engines, hydraulic printing presses, Textile machinery and other technical products. During the 160-day exhibition period, approximately 6.3 million business people, celebrities and tourists from all over the world visited the exhibition. The British proudly named this unprecedented "market" the Great Exhibition, which means "the Great World Horticultural Exposition." Since then, the form of communication in human society has completed a major transformation from the simple transaction of primary products in the low-level stage to the technological exchange and display of civilizational achievements in the industrial age. Because of this epoch-making initiative, the London Expo was recognized by the world as the first World Horticultural Exposition. With the rise of the United States, the masters of the New World were not to be outdone. In order to show their style and brilliant achievements to the world, the second World Horticultural Exposition was held in New York, USA in 1853. The number of participating countries increased to 23, and the exhibition content was also more extensive. A major breakthrough, it opened up an agricultural section that was not available at the London World Horticultural Exposition, and exhibited agricultural machinery products and excellent varieties; in particular, the elevator with a safety device made its debut and conducted a field demonstration, winning applause from the audience. The display of these latest civilizational achievements represents the rapid development of industry and agriculture at that time and the infinite imagination and creativity of mankind. In 1855, France under the rule of Louis Bonaparte held the Third World Horticultural Exhibition in Paris. It built a net-type and arch-type venue with XY axes and displayed concrete, aluminum products and rubber for the first time. The most innovative thing is that this World Horticultural Exposition pioneered an art exhibition, exhibiting famous paintings by famous artists; it invited foreign heads of state to visit the World Horticultural Exposition for the first time, forming a tradition that has been followed by all subsequent World Horticultural Expositions. By the time of the World Horticultural Exposition held in Paris, France in April 1900, titled "Summary of the Century" (this was the third World Horticultural Exposition held in Paris), there had been eight World Horticultural Expositions held in the world during the 19th century. expo. Entering the 20th century, World Horticultural Expositions were still held mainly in developed countries in the United States and Europe. Because the World Horticultural Expositions are held too frequently and consume a lot of money, they have caused many financial difficulties to participating countries and led to various conflicts. In order to control the frequency of World Horticultural Expositions and ensure the level of the World Horticultural Expositions, government representatives from 35 countries signed a treaty in Paris, France in 1928, making certain regulations on the holding methods of the World Horticultural Expositions, such as: holding a World Horticultural Exposition must have a theme , the exhibition time is stipulated not to exceed 6 months. Representatives of the French government initiated the establishment of an international organization to coordinate and manage the World Horticultural Exposition, and was responsible for drafting and formulating the "International Exhibition Convention". At this meeting, government representatives from 31 countries signed the Convention and became the first batch of member countries of the International Exhibition Bureau. As the largest international event in modern industrial society, the World Horticultural Expo has written its glorious history. Since the first World Horticultural Exposition held in London, England in 1851, it has gone through ups and downs. After more than a hundred years, people living by rivers and seas, or living in plains and mountains, have been blessed by nature. Runze, they all create their own civilization and pursue their own ideals under the same sky, and they all focus their respective civilizational achievements and the starting point of realizing their ideals on the World Horticultural Expo. As the saying goes, "Everything begins with the Expo", many factors in the organizational structure and system of modern society were born from the Expo. For example: department stores that bring together many products for sale in one place, modern tourism activities that organize sightseeing tours, and various parks, amusement parks, resorts, clubs, etc. that provide leisure and entertainment. All of them gain inspiration and generate creativity through the World Horticultural Expo.

Today, the World Horticultural Exposition is no longer just a display of technology and commodities. With a broad mind, it integrates all the achievements of civilization created by mankind, accompanied by brilliant artistic performances and charming spectacular scenery, and is set up as a A space full of festive atmosphere that cannot be experienced in daily life has become an ideal place for various technical exchanges, academic seminars, tourism, entertainment and recreation. After more than a hundred years of ups and downs, whether people live by rivers and seas or in plains and mountains, they have all been blessed by nature and have created their own civilization and pursued their own goals under the same sky. ’s ideals, all focus on the World Horticultural Expo for their respective civilizational achievements and the starting point for realizing their ideals.