How can characteristic towns achieve reasonable industrial planning? How to introduce industry?

Industrial planning and industry introduction are an important aspect that cannot be avoided in creating a characteristic town. Whether the industry can be truly introduced into the town can be said to be related to the success or failure of the town. So, since industrial planning and industry introduction are so important, how can we truly achieve good industrial planning and industry introduction when doing projects?

Our usual approach in project industry planning and planning is: there are certain local characteristic industries that have comparative advantages, and we make good use of them. When doing industry planning, we rely on local comparative advantages. Advantageous industries will extend their upstream and downstream industrial chains. Open up the upstream and downstream industrial chain to form a complete industrial chain. For example, the local musical instrument manufacturing is very well-known. We rely on this industrial advantage to extend the upstream and downstream industries to carry out the industrial planning of the town - that is, taking musical instrument manufacturing as the industrial origin, we extend the development of the musical instrument parts manufacturing industry, musical instrument electroplating industry, musical instrument packaging, Upstream and downstream industry chains such as musical instrument promotion, e-commerce, musical instrument logistics, musical instrument warehousing, musical instrument exhibition and sales, musical instrument performances, etc. Eventually, a characteristic musical instrument town with a complete industrial chain will be formed.

There seems to be no problem with this kind of industrial planning. But, is this really feasible in project implementation? Can the industry really be implemented?

Or to put it in layman’s terms: We have planned a characteristic town with distinctive characteristic industries, so will manufacturers and service providers from its upstream and downstream industries really come to this area to invest? I don't think so. From industrial planning to industrial introduction, there are still some key attraction conditions missing.

These conditions may be corporate marketing strategies, government policy preferences, land preferential conditions, market conditions, etc. In short, at the stage of industry introduction, it is no longer something that a development company can accomplish independently. There is a great need for the government to provide substantive support in terms of policies, systems, taxation, funds and other aspects.

Speaking of this, I want to talk about a case, the town of Davos. Maybe after reading this case, readers will have other gains in their hearts.

Everyone is very familiar with the small town of Davos, which is world-famous because the World Economic Forum is held here every year. It is located in the Grisons region of southeastern Switzerland, part of the canton of Graubünden. It is located in a 17-kilometer-long valley, close to the Austrian border. It is the highest town in the Alps. The population totals 13,000.

So how is the industry planned in this world-famous town? How to develop? How to import it? Let’s look at it one by one:

1. The town of Davos: It is said that a long time ago, Davos was a paradise that was isolated from the world. It is said that it was a hotel owner who made it a tourist attraction.

At that time, there were very few tourists in Davos, especially in winter. At that time, the main customer group was summer tourists. In order to attract more tourists to travel to Davos in the cold winter, a local hotel owner promised the tourists that if they were willing to vacation in winter, they would pay the room rate for the next summer. Free of charge. As a result, the “buy one, get one free” offer attracted many people to visit Davos. Later, more and more tourists came to Davos in winter, believing that the bone-chilling cold season is the best season to travel to Davos. Since then, Davos has become famous and slowly developed into a tourist town.

2. The integration of Davos tourism and other industries.

Today's Davos is famous for its tourism industry. At the same time, its tourism industry is integrating development with other industries and doing very well.

For example:

① Integrated development with the international conference industry, the annual World Economic Forum is held in Davos every year.

In late January every year, the World Economic Forum Annual Meeting is held in Davos, where two to three thousand elite representatives from all over the world attend the meeting.

② Integrate development with the exhibition industry.

There are many museums in the town displaying cultural exhibits, such as the Kirsina Art Museum, which displays more than 1,200 works by Kirsina, a German painter who once lived in Davos; The Puppet and Toy Museum not only displays a personal collection of puppets and tin plate toys from the 18th to 19th centuries, but during the renovation in 2002, the exhibition space was expanded to display winter sporting goods and related materials from ancient times to the present. As well as, the Local Museum (displaying information on traditional life and B&Bs in the Alps), the Davos Gaming Center (a small gaming center), etc.

③ Combine its own resource advantages with the integrated development of the sports industry.

As early as 1877, Europe's largest natural ice rink was built in Davos, where world-class players trained. In addition, Davos also has an ice and snow stadium, where international competitions are held every year, feasting the eyes of sports enthusiasts.

④ Relying on the special local climate conditions, hot spring resources, and integrated development with the health care industry.

Davos has high waves, is surrounded by mountains, and has dry and fresh air, making it the best resort for patients with various lung diseases. At the same time, the local hot spring resources are rich. The health and wellness industry has gradually developed based on favorable resources. Once upon a time, there were many hospitals and nursing homes here.

After reading this case, it is not difficult for us to conclude that the reason why the town of Davos has become a world-famous characteristic town is that in addition to its unique natural resource advantages and climate advantages, its small size The integrated development of industries within the town and local advantageous resources has been achieved to the extreme. The combined development of the four major industries of conference industry, exhibition industry, sports industry, and health care industry with local advantageous resources has brought huge passenger flow to Davos, thus making Davos a success.

Finally, when we do industrial planning and planning for characteristic towns, every planner and planner should have a trump card in mind: industrial planning and industrial planning are not simply filling vacancies up and down the industrial chain; The introduction of characteristic enterprises can revitalize the characteristic industries in characteristic towns. While establishing a complete industrial structure, we need to pay more attention to the marketing strategy of the town (how to attract target customers), and how the town interacts with the town. The local government establishes a communication mechanism to obtain more strong support from the government level.

Only with the joint efforts of development companies, local governments, and established companies can we create a truly successful characteristic town.