Traditional Culture Encyclopedia - Tourist attractions - What are the types and main tasks of tourism planning?

What are the types and main tasks of tourism planning?

Tourism planning is generally divided into conceptual planning, overall planning, and implementation planning. There are also detailed construction plans for scenic spots and destinations. Related to this are feasibility study reports before planning preparation, Consultation and demonstration report as well as action plans, action plans and specific architectural design plans, construction plans and construction drawings for planning and implementation. Different plans have different names and natures, and their goals and tasks will also be different. We cannot try to solve all the problems in tourism development and work with one plan. In this regard, Mingzhi Tourism Planning puts forward the following opinions on the main tasks and functional objectives of different types of tourism planning:

(1) Conceptual planning

The main tasks and functional objectives are to study and determine the national , tourism theme concepts of regions, cities, destinations, and scenic spots. The work content is to determine what the planning objects can and need to do based on market demand, supply and demand relationships, and resource conditions. As for the specific how to do it, what to do, who will do it, and when to do it etc. are only mentioned in general terms and are not the main issues to be solved. To put it simply, conceptual planning only solves the problem of what the theme concept is and how to maintain it. It is roughly the same as the feasibility study report. The main difference between the two is that the feasibility study mainly focuses on whether the existing theme and established project are feasible. Questions, conceptual planning is first to answer the questions of what and how the theme and project are.

(2) Overall planning

The main task is to plan the layout according to the theme. The role and functional purpose are to realize the theme, and to select projects and carry out activities around the theme. Conduct necessity and feasibility studies on the work, and generally provide some general or principled opinions and suggestions on how to implement them. Therefore, the overall plan usually includes the development and construction goals, tasks, principles and principles of the planning object at a certain stage, the key tasks and countermeasures for tourism development and construction, the spatial layout of industries, products, and projects, the basic tourism supporting and guarantee conditions, and the planning implementation steps. and plans etc. The overall plan is strategic, guiding, normative and restrictive. It requires special planning, implementation planning, construction detailed planning, etc. to further clarify how to do it, when to do it, who will do it, etc.

(3) Implementation planning

(Including special planning and construction detailed planning)

The main task is to carry out systematic and comprehensive planning for the implementation of the overall plan. Deploy and arrange, focusing on answering the question of how to do it. Special planning is to study how to construct and develop a certain aspect or a certain field under the overall plan. Constructive detailed rules are the research and deployment and even specific arrangements for specific development and construction projects. , all serve the implementation of the overall plan. Implementation plans are plans between the overall plan, action plans, work plans, and design plans. For instructive plans, they are often the lowest-level work guidance documents, and the preparation system is generally not studied below. Comprehensive action plan and work plan.

(4) Work plans or action plans and design plans

They all address what work should be carried out in specific areas, aspects and periods, through what channels, what measures should be taken, and what tasks should be completed. , What goals should be achieved, etc., are relatively clear and specific guidance for tourism work in specific fields, aspects and time periods. The main difference from work plans and work programs is that they are relatively systematic and comprehensive planning and deployment of tourism work in a certain aspect, a certain field, and a certain period of time, while work plans and programs are based on a certain work, a certain period of time. The arrangement of work for a shorter period of time (such as annual, half-year, quarterly, monthly or even weekly) is timetable, road map and construction drawing.

In addition, national, regional, and city tourism development plans are also different from tourist destinations, tourist attractions, and tourism project development and construction plans. The former are mostly guiding, principled, and suggestive, and serve as the basis for other plans. Based on this, there is usually no need to prepare an implementation plan. At most, short-term action plans or short-term implementation work opinions and plans are formulated; the latter, even if it is a conceptual and overall plan, emphasizes that it can be implemented and implemented.