What is the program background of the new generation of Rap?

As a popular music form among contemporary young people, rap is one of the expressions that users are very familiar with.

Three or four months before the launch of "Rap Generation", when talking and cooperating with a music brand, Bi Li talked about the construction of music ecology. At first, they imagined whether an activity could be held on campus to let young people who like rap take the stage. Later, I found that there were too many campuses in China, and there was not so much manpower to run to every campus. Why don't you just make a variety show?

Different from the existing understanding of rap in the market, Li Li wants to redefine the concept of rap, telling music lovers and listeners in China that rap culture is not so narrow, and it can also be a way for young people to express themselves. So at the beginning of the planning, slogan, that is, "anything can be rapped", took the lead.

Extended data:

Pre-program publicity

On July 22nd, 2020, Rap New Generation officially announced its first guest, Z.TAO, manager of Rap Base. From July 25th to July 27th, the new generation of rap officially announced "three groups of" rap base instructors "MC HotDog hot dogs and" senior brothers "Ma Siwei & KnowKnow and Rich Brian.

On August 7, "Rap New Generation" officially announced "Special Witness" Chris Lee; On August 20th, the program officially announced the broadcast time and launched the general promotional film of the program. On September 5, the program officially announced that the third program was postponed due to equipment failure, and a special live event of "Rap New Generation" was held at 20:00 that day.

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