What are the main representatives of online travel segmentation and socialization in China?

The trend of networking has swept the world, and the tourism market has also ushered in the influx of many businesses into the online travel industry. However, in the face of the ever-changing big tourism market economy, the competition in this field is becoming increasingly fierce. In this process, in order to get a piece of the online travel market, the interveners often occupy the market with new models, and the newly emerging online travel market has gradually begun to subdivide.

Now: Opportunities in the Online Travel Market

Last year, the total transaction volume of China tourism market reached 2,947.5 billion yuan. According to the statistics of iResearch, the transaction scale of online travel booking market in China will reach 363 billion yuan in 20 15 years. The National Tourism Administration also predicts that China will become the largest domestic tourism market in the world in 20 15.

With the acceleration of China's entry into the era of mass tourism, the number of participants in the online travel market is increasing. According to iResearch data, the transaction scale of online travel market in China in 20 13 was 220.46 billion yuan. Although the penetration rate of online travel in the domestic tourism market is less than 10%, there is still a long way to go compared with the situation that the United States exceeds 50% and Europe will occupy half of the country.

And at present, consumers in the tourism market are shifting to the post-80s and post-90s. Influenced by the consumption environment such as online shopping since childhood, these groups are more inclined to use the internet to search for relevant tourism product information. Coupled with the prevalence of mobile internet, they will not take offline travel agencies as their first choice. Therefore, online travel agents have seized the opportunity and are in the stage of crazy growth.

Future: Competition will become more and more fierce.

After several years of development, more and more tourists have moved from offline platforms to online transactions, which has made more and more businesses flood into the online travel market. At the same time, after several rounds of war of words, technology and price, major travel agencies are competing for the market in a more intense way.

As early as three or four years ago, some Internet giants and many portals joined the online travel market one after another, and then staged an amazing story of separation and integration through technological upgrading wars and price wars. Nowadays, it is not easy for participants to make money from the increasingly mature online travel market without unique marketing methods.

Methods: Subdivide the online travel market.

"If you want to travel, first rent a car on A, choose a destination on B, download the raiders, then go to C to buy a ticket, then go to D to find food, then go to E to order food, and then share the photos taken on the way on F. In this way, it is estimated that your trip will not yield too many beautiful scenery ..." This is a donkey friend complaining on the forum about the inconvenience caused by the competition of major OTAs, but through this complaint, we can see that OTA has gradually entered the market segmentation field.

At present, the online travel market is accelerating its segmentation. For example, Ctrip.com takes air tickets and hotels as its core business, Tuniu takes tourism product customization as its core business, and Tongcheng takes short-distance tours and low-price sales of scenic spots as its main business. Where to go depends mainly on clicks and traffic, while cellular, poor travel network and bread travel mainly rely on travel guides to win the market through advertising display and content implantation under the aggregation effect. It can be seen that online travel agents share the cake in the online travel market with different operating modes.