Traditional Culture Encyclopedia - Tourist attractions - Grand Opening of Chengdu Sanhe Hongqi Experience Center

Grand Opening of Chengdu Sanhe Hongqi Experience Center

On February 25th, 2002112, Hongqi, a brand-new agent brand of Sanhe Group, officially passed the factory acceptance. Sanhe, which has an indissoluble bond with Hongqi Automobile, can successfully represent the new Hongqi brand, which not only shows Sanhe's initial intention and determination to support and promote China's national automobile industry, but also will promote the better development of Sanhe's automobile cultural tourism industry.

Unforgettable flag-raising ceremony

On June 4th, 2022, the first working day of the New Year, an unforgettable flag-raising ceremony was held at No.25 Shu Xi Road, jinniu district. Raising the flag is a very sacred and solemn ceremony. For this day, Sanhe Hongqi selected retired colleagues from party member as flag bearers and flag bearers. All the staff put on the new red flag equipment and attended the ceremony in the best condition. What is even more touching is that passers-by have stopped to pay attention to our national flag. This special ceremony not only aroused warm patriotic feelings in the hearts of all members of Sanhe Hongqi, but also made the cold winter warm.

Sanhe became attached to the red flag from the beginning.

In 1990s, Mr. Huang Zongmin, founder of Chengdu Sanhe Group and curator of Sanhe Classic Car Museum, started the motor of Sanhe collection with the first collection-Hongqi CA770. One day in 1990s, Huang Zongmin received a very challenging task. A Hong Kong customer wants to repair a red-flag car from the 1960s. Because the team has not repaired the "old red flag" before. After receiving such a restoration project, the skilled masters were both excited and uneasy. Just as everyone spent hundreds of hours concentrating on repairing this old red flag, and it was about to be delivered soon, Hong Kong customers suddenly lost contact and failed to pick up the car as scheduled. Looking at this "artwork" in front of him, Huang Zongmin was "glad" that some customers didn't come to pick up the car, and this red flag CA770 "unexpectedly" became the first classic car in his collection. Since then, he has successively collected two other old red flags, and built a transparent "Red Flag National Car Collection Museum" for these three red flag cars in Sanhe Group Park.

Europe and America raise the red flag

It is Mr. Huang Zongmin's dream for many years to be able to send the Hongqi car representing China's automobile industry abroad and let more foreign car lovers know about the history and culture of China Hongqi and China Automobile.

In 2008, Sanhe Classic Car Museum and Black Hawk Museum held a collection exchange ceremony between Hongqi CA770 and Mercedes-Benz 1, which opened the folk exchange between Chinese and foreign classic cars.

In 20 15, in order to celebrate the 50th anniversary of the establishment of diplomatic relations between China and France, the Red Flag CA770 car donated by Sanhe Restoration became the first Asian classic car collected by the French National Automobile Museum.

In 20 18, Mr. Huang Zongmin and 1965 Hongqi CA72 won the special prize "Chairman's Trophy" in the Pebble Beach Concours d'Elegance, which was the first time since 1950. ?

In the future, Sanhe Hongqi Experience Center will be in full bloom.

On February 24th, 2002112, the number of owners of the new hongqi brand officially exceeded 600,000, of which the annual sales in 2002/kloc-0 exceeded 300,000, with a year-on-year growth rate of over 50%, which was higher than the industry average 10 times. The achievement of 300,000 sales announced that the new red flag had created an industrial miracle of 63 times sales growth in four years, and once again played the strongest voice of national automobile brands. At such a moment to bid farewell to the old and welcome the new, Sanhe officially joined the red flag system, perfectly realizing the long-cherished wish of "red flag" for many years.

Chengdu Sanhe Hongqi Experience Center spent more than 20 million yuan and took more than 4 months to build. The center, with a total construction area of 56 10 square meter, is one of the new national standard stores of Hongqi brand. The center is located in the mature automobile business circle in the west gate of Chengdu, which is not only adjacent to the state guest area of Jinniu Hotel, but also an important traffic artery of Chengdu's east-west axis. Whenever night falls, the entrance of Sanhe Red Flag is brightly lit, which becomes a beautiful scenery on Xishu Road.

In the sales exhibition hall of Chengdu Sanhe Hongqi Experience Center, not only well-known Hongqi products such as H9/EHS9/HS5/H5 can be displayed, but also a "Red Flag Classic Car" is placed in the C position of the exhibition hall. This CA72, 1965, is one of the important collections of Sanhe Classic Car Museum. It once galloped on the pebble beach in the United States and won the "Chairman's Cup" award. In Sanhe Red Flag Experience Center, customers can not only feel the brand-new bloom of "New Red Flag, Let Ideals Fly", but also feel the classic charm of classic red flag cars. Sanhe Hongqi's digital after-sales workshop is also one of the highlights in the store, with a building area of more than 2,000 square meters, which can realize one-stop experiences such as keeping customers, maintaining reception, vehicle maintenance and customer rest. Sanhe Hongqi's after-sales team is an experienced and skilled team, in which the team technicians have been in the automobile maintenance industry for more than 20 years, accounting for 10% and 10% for more than 30%. The customer rest area of Sanhe Hongqi covers an area of 570 square meters and is divided into two floors. The sales customer lounge on the first floor has a negotiation room dedicated to providing high-end services for distinguished red flag owners, and the lounge on the second floor is divided into VIP lounge, lounge lobby, flag group area, customer cafeteria, children's play area, hanging garden on the second floor and other areas, so as to provide customers with a comfortable and distinguished consumption experience wholeheartedly.