A supermarket in Xi'an occupies a "prime location", but now its business is "unsatisfactory" and may face bankruptcy

Xi'an is a sub-provincial city with an ancient history and rich culture. It is also a "World Historic City" identified by UNESCO in 1981.

Xi'an is also one of the important birthplaces of Chinese civilization and the Chinese nation. In history, more than 10 dynasties were established here, so it is a city with great historical significance.

Similarly, Xi'an is also the best tourist destination in China and one of the cities with the best international image in China. Xi'an's famous attractions, the Everlasting City of the Tang Dynasty, are also widely known, and many people want to see it. He visited Xi'an specifically to see the magnificent scenery of Tang Dynasty's Never Sleeping City. It is precisely because Xi'an's tourism industry is developing very well that Xi'an's economic level is also very strong.

However, in a prosperous area of ??Xi'an, there is a large supermarket. Due to the sluggish business, it may face the end of bankruptcy. This is the "China Resources Vanguard" located in Yanta District.

China Resources Vanguard is engaged in the retail industry that is closely related to ordinary citizens. It adheres to the business philosophy of "fashion, quality, thoughtfulness, freshness, low price, and convenience". Therefore, it can be said to be a brand-new image. Convenience stores, and China Resources Vanguard has always been ranked very high in China, once entering the top 10.

As we all know, at the beginning of 2020, our country faced a full-scale outbreak of the new coronavirus pneumonia epidemic, so everyone’s income status in 2020 was very bad, which also severely hit our country’s economy. Social development and economic construction also cause many companies to close down and workers to be laid off.

Although some well-established markets and supermarkets were not defeated by this storm, they also lost a lot of "vitality."

Later, in the second half of 2020, our country’s economic situation began to recover. Many supermarkets also acted preemptively, held many promotional activities, and sold the backlog of products, so it suddenly reached a A small "shopping rush". However, there is a shopping mall in Tianjin that few people go shopping in. It is not an exaggeration to say that no one cares about it.

It stands to reason that in the prosperous area of ??Xi'an, this supermarket occupies a prime geographical location and should be booming. Why is it facing bankruptcy now?

Some people think that the rent in this area is too expensive and many businesses cannot afford it. Some people also think that the service in the supermarket is very poor. It relies on the "big tree" of China Resources Vanguard and does not have a good service concept, so most locals are not willing to go.

This has led to the bleak business of this supermarket now. But no matter what the reason is, China Resources Vanguard, as a large supermarket, is facing bankruptcy, which makes people feel a little sad.

So as a large supermarket, how should it improve its operating conditions and change the current situation?

Consumers hope that their shopping environment can be relatively clean and hygienic to ensure that the things they buy are hygienic, so the decoration of supermarkets must be in place. As a large supermarket, although there is no need for decoration It must be magnificent, but at least it should be eye-catching. Secondly, the environmental sanitation in the supermarket should be clean, and consumers should not feel smoky after entering. Especially when it comes to some food, it shouldn’t be like a wet market with flies flying everywhere. Such a situation will seriously affect shoppers' desire to consume, thereby affecting the flow of people in the supermarket.

Only a good service attitude can generate more repeat customers. Although it is a large supermarket, it cannot be arrogant and look down on others because of this. As a large supermarket, it must attract more people. If it wants to set an example for other small supermarkets, it needs a better service attitude, so that more people are willing to come here to shop. If the attitude of the waiter is very bad, no matter how good the quality and affordable the goods in the supermarket are, people will not be willing to shop there.

Today’s topic: A supermarket in Xi’an occupies a “prime location”, but now its business is “unsatisfactory” and may face bankruptcy.

What do you think about this topic? You are welcome to speak freely in the comment area below, or you can leave me a message and interact with me~ Friends who like this article can also share it with their friends to read together~