The director wants to plan a 300-word tourism program, preferably a tourist attraction in Hebei Province.

The Journey to the West TV program planning book

Column background: With the improvement of people's living standards, tourism has gradually become a pastime for people to relax and reduce the pressure of life and work. Tourism is the sum total of all relationships and phenomena that people take in order to seek spiritual pleasure. In recent years, China's tourism industry has developed rapidly, and people's demand for tourism information is increasing. However, there are few domestic programs specifically aimed at western tourism information. Therefore, there is an urgent need for a tourism information program, which can provide guidance for people to travel to the west and provide the latest and most practical information to meet people's growing demand for tourism information in the west. In the millions of years of human evolution and thousands of years of civilization, the western part of China has been ahead of the eastern part of China for many times and for a long time, becoming the most advanced region in China, Asia and even the world. The west has unusual landscape features and different folk customs. Different nationalities have different living habits and some ethnic minorities have different religious beliefs.

Purpose of the column: The file jointly created by Chongqing Cultural Media and Tourism Channel on Monday-to provide western tourism information, understand western regional culture, understand western natural landscape, tap the rich cultural connotation of the west, enrich TV screens and enhance the public's tourism desire.

Column names: "Wandering West/Chongqing" and "Traveling West/Chongqing"

Column goal: introduce the culture, diet, folk customs and scenic spots in the west, so that the audience can have a new understanding of all parts of the west after busy work and study, and give them a relaxed and happy audio-visual feast.

Column audience: audiences of all ages who like to travel in various regions.

Advertising Language: (TBD)

Column form innovation: introduce western culture, diet, folk customs, scenic spots, regional history and anecdotes in depth with the section of "eat, live, travel, travel, purchase and entertainment". The content is novel and unique, suitable for audiences of different ages.

Overall frame of column: (column setting to be determined)

1, host studio;

2, the location host brought in;

3. "Eat, live, travel, travel, buy and entertain" 1 Cuisine: Introduce the cuisines in western China and other places. 2. Accommodation: the hotel situation when traveling in the west. Line 3: Westbound. 4 tours: western scenic spots. 5 purchase: shopping is in the west. 6 Entertainment: Western entertainment stories. 7 exploration: exploring western anecdotes (for young high-end tourists who love excitement);

4. The host studio will finish the program and play the next trailer;

5. Weather forecast of western tourist attractions.

The cycle and time of column production and broadcasting: this column is planned to be published once a week, with each period of 30 minutes. It is suggested that it be premiered every Saturday night 18:30, and replayed the next night 16:00. Children's and adolescents' festival series and special programs in winter and summer can be added. Telephone hotline and voice mail will be set up in the column. During the program, the audience in front of the TV will participate in interactive projects to expand the viewing level and improve the viewing rate.

Mechanism establishment and resource allocation: 2 directors (filming inside and outside and broadcasting by directors); 2 photographers and 3 camera assistants (responsible for location recording, etc. ); Producer 1 person; 2 people sitting in the audience; Moderator (fresh and healthy sunshine) 2 people; Post-editing 2 people.

Host style: Each program has a special theme. According to the food, housing, transportation, travel, shopping and entertainment in the introduced western cities, this paper introduces some regional history, celebrities and anecdotes of the cities, all of which are the theme of the program, and the background music is a kind of relatively relaxed music related to local customs. The host is particularly important in cooperation, and it is necessary to have a relaxed and friendly language to introduce this week's theme.

Column packaging publicity: strengthening the self-promotion and promotion of this column is a very important means. It is recommended to promote yourself at least three times a day. In order to embody personality and characteristics, this column must work hard on packaging. For example, the title design should be bright, attractive and fashionable, and the film flowers should be short, exquisite and infectious. The packaging of the host should be synchronized with the program, the image and personality should be positioned, and there should be a sense of advance. All kinds of subtitles should be regarded as artistic creation, which adds atmosphere and characteristics to the packaging of the whole program and forms a style. After the opening of the column, we should gradually improve, improve and perfect the structure, constantly change the content and activities, and make continuous progress.

Column promotion:

1. TV media: As the only professional satellite TV channel approved by the State Administration of Radio, Film and Television, the Tourism Channel has developed into one of the most distinctive and influential satellite channels with diversified program styles and professional tourism programs, which is broadcast 24 hours a day. The attendance rate and arrival rate of tourism festivals rank first in national satellite TV. The professional tourism information content and unique advantages of tourism resources make the tourism channel form a tourism professional TV channel with unique program style and brand characteristics.

2. Paper media: (Chongqing) Chongqing Daily, chongqing morning post, Chongqing Evening News, Chongqing Times, Urban Hot News, (* *) Southern Metropolis Daily, * * Evening News, * * Economic News, * * Special Zone News, * * Daily News, * * Business Travel News, etc. Has a huge fixed audience resources and can exist for a long time;

3. Broadcast media: Chongqing has a wide broadcast coverage, a young audience, a high level of education, an increasing proportion of car-mounted listeners, an increasing "gold content" of listeners, obvious accompanying behavior, increased listening time and stable listening habits.

4. Online media: Dayu.com, * *. Tudou.com, Youku, etc. Multi-dimensional publicity, the most dynamic consumer groups, low cost, fast change and flexibility;

You can modify it appropriately.

Hope to adopt