Traditional Culture Encyclopedia - Tourist attractions - What are the creative marketing cases?
What are the creative marketing cases?
Disneyland makes a lot of money by selling entertainment. With the increasing demand for spiritual enjoyment, entertainment and leisure, businesses have begun to pay attention to the entertainment market and cultural market, and its initiator is Disney in the United States. It first discovered that modern production has made it very easy to buy goods. However, where can I buy entertainment? It was Disney who thought of the joy of sales and established the world's largest entertainment empire. The success of Disney enlightens us that the starting point of successful marketing is to deeply tap the potential needs of consumers. Disney is a person who reminds people of family entertainment and Mickey Mouse. He is not only a painter himself, but more importantly, he industrialized art, and he is an entrepreneur. He engages in his own artistic creation with the pioneering spirit of entrepreneurs. He built his own business with the artist's rich imagination, thus creating the world-famous Disneyland. People entering Disney is like entering a dream world, from which we can see the past and future of our planet and get the joy of holidays. In the past, art was the "privilege" of a few people, and it was difficult for the public to enter; With Disney's know-how of "learning knowledge through entertainment", Disney has become a famous corporate giant and created and dominated a brand-new cartoon world.
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