Traditional Culture Encyclopedia - Tourist attractions - What do you mean by peers and direct customers in tourism? What is peer selling?
What do you mean by peers and direct customers in tourism? What is peer selling?
1. Peer refers to people who are also engaged in tourism. To put it bluntly, it is peers.
Direct customers generally refer to tourists, that is, people who have the intention to travel and want to travel.
3. The so-called peers refer to travel agencies (tour groups) engaged in group business in the same industry. From the point of view of local contact agents, product sales/information transmission is carried out after packaging, so as to ensure that the final product can be purchased by end tourists for subsequent purchase and consumption. Peer sales refers to peer sales, which can also be understood as tourism wholesalers and suppliers. The customer you are facing is not a direct customer, but a travel agency.
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