Present situation of island tourism development in China and Zhejiang Province

China has many islands. According to statistics, there are 696/kloc-0 islands with an area of over 500 square meters (except Hainan Island, Hong Kong, Macao and Taiwan), and there are 433 islands with permanent population of 4.52 million. Most islanders are engaged in marine fishing and marine farming. In recent years, with the rapid decrease of marine fishery resources and the signing and entry into force of bilateral fishery agreements between China, Japan, China and South Korea, China and Vietnam, the fishing space of China's marine fishery has been greatly reduced, and a large number of fishermen are facing difficulties in changing jobs, which has seriously affected the economic development of marine fishery and fishing villages. Especially in island areas with inconvenient transportation, the pressure of economic restructuring and fishermen's changing jobs is greater, and social contradictions are more prominent.

Tourism plays an important role in developing local economy, improving economic structure and promoting employment. Marine tourism has become the focus of tourism development in countries and regions rich in marine resources. Many islands in China are rich in tourism resources and have superior geographical location, so island tourism has great development potential. At present, some islands have developed tourism products with the theme of leisure fishery, marine culture and marine leisure vacation, such as Shengsi in Zhejiang, Taohua Island, Dingling in Guangdong and Long Island in Shandong. ) has become a famous island tourist attraction.

The development of tourism has promoted the ideas of fishermen in island areas, increased their income and changed the village appearance of fishing villages. However, judging from the current situation of island tourism development in China, the tourism development effect of some islands is not ideal. On the contrary, the disorderly development of some island areas has caused damage to the island and marine ecological environment, which has brought negative effects on the sustainable development of social economy in island areas. Therefore, how to explore a scientific and sustainable development model of island tourism, improve the level of island tourism, make the development of island tourism truly achieve the unity of social benefits, economic benefits and environmental benefits, and combine it with the construction of a new socialist fishing village has become an urgent problem in the development of island tourism.

First of all, the development of island tourism should be guided by a comprehensive, coordinated and sustainable Scientific Outlook on Development. Adhering to people-oriented, comprehensive, coordinated and sustainable development is the main content of Scientific Outlook on Development.

Tourism involves a wide range of industries, the fragility of marine and island ecological environment and the environmental crisis caused by the current tourism expansion, all of which require the island tourism development to adhere to the Scientific Outlook on Development and sustainable development strategy. At the same time, the successful experience of island tourism development at home and abroad also shows that the beautiful environment and good ecological protection in island areas are important factors to attract tourists. The key to a comprehensive, coordinated and sustainable Scientific Outlook on Development is to strictly adhere to the principle of combining development with protection, seriously deal with the relationship between tourism development and ecological environment protection, and emphasize the harmony and unity between scenic spots and island natural environment. Island tourism development should adhere to the principle of "easy first, difficult later, near later and far later", islands with good conditions should be developed first, and islands with immature conditions should be protected by practical measures to deal with the problems of current development and sustainable utilization for future generations. Secondly, it is necessary to strengthen the comprehensive management of oceans and islands in strict accordance with the Law on the Protection of Marine Environment and the Law on the Use and Management of Sea Areas, and adopt strict economic, legal and administrative measures to regulate all kinds of behaviors that endanger the marine ecological environment. In addition, it is necessary to strengthen the protection of the island's ecological environment by optimizing the production structure and choosing tourism activities that are compatible with the principle of sustainable development. Two, the development of island tourism should be combined with the construction of harmonious island communities. Island fishery and rural community are the cells and effective carriers of developing island tourism.

A harmonious island tourism community should include the full participation of community residents, standardized tourism management, the harmony of interest distribution among all subjects, the harmony between man and nature, and the harmony between residents and tourists. To promote the combination of tourism development and harmonious island community construction, firstly, lengthen and extend the tourism industry chain, and combine tourism development with island infrastructure construction, aquaculture processing, leisure and entertainment, catering, fishermen changing jobs, medical care and old-age insurance, so as to make tourism develop in a large scale and with high efficiency. Secondly, it is necessary to innovate the management mechanism, break the mode of single production in tourism management, and adopt the structural form of fishing village economic agglomeration and enterprise pull (such as company+agriculture and fisheries, enterprise+community+agriculture and fisheries, etc.). ), marine ecological economy and joint-stock cooperative system to develop tourism. In addition, the local government should focus on cultivating a number of leading enterprises and developing a number of island tourism projects with large scale, high grade and good benefits through preferential policies and support in taxation and loans, so as to promote the development of surrounding areas and realize the goal of island tourism industrialization, intensification and efficiency. Zhoushan Archipelago is the largest archipelago in China, with large and small islands 1390 and a population of nearly1000000. Zhoushan City, Zhejiang Province, as the only prefecture-level city in China with island as its organizational system, has developed Zhujiajian Island Island, Taohua Island, Shengsi Islands and other island tourist attractions in recent years in order to implement the major decision of the CPC Central Committee to coordinate urban and rural development and strive to build a harmonious society, and launched a number of tourism projects in combination with tourism development. Committed to the construction of new-type fishing rural communities initiated in China, initially established 82 new-type fishing rural communities on the island/kloc-0, and explored a successful road in tourism development and harmonious island community construction.