Business Plan of Outdoor Shop (1)

In China, outdoor sports is still a new sport. In recent years, with the improvement of people's living standards and the pursuit of spiritual and cultural life, outdoor sports have gradually shown its unique market prospects and great economic value. As a result, a number of outdoor goods stores came into being, forming a new market consumption point.

Outdoor sports has quietly become a new industry with a market potential of 654.38+02 billion yuan, an annual sales of 2 billion yuan and a participation range of 654.38+0 million people. Nowadays, it has become the choice of more and more people of insight not to go to famous mountains and rivers, places of interest, tents and outdoor sports that return to nature.

Outdoor sports has gradually become a sports fashion in China, which also breeds unlimited business opportunities. But only those who are good at seizing opportunities and dare to innovate can gain something.

Therefore, it is necessary to open an outdoor shop. While domestic outdoor sports are still in the primary stage, catching this early bus seems to be the only choice.

1. Entrepreneurial advantages of outdoor stores

1. One of the advantages of starting a business: large market space.

According to the survey of Ctrip, a famous travel website. The number of tourists in China is increasing at a rate of 26% every year, among which the fastest growing is the "backpackers" aged 20-40. The market demand of tourism products is increasing at the rate of 17% every year. Compared with the annual turnover of the global outdoor sports industry of more than $654.38+0.5 billion, China's related industries are still on the rise, and there is a large market development space.

2. The second advantage of starting a business: good return on investment.

It is understood that professional equipment is one of the main expenses of outdoor sports at present. Some mountaineering "enthusiasts" have more than 10,000 yuan of equipment, even low-grade equipment costs more than 2,000 yuan. In addition, outdoor tourism products are more consumer, and customers have a strong demand for multiple purchases. Therefore, the profit of outdoor tourism products is relatively high, but the investment is not large, generally around 65,438+10,000 ~ 200,000 yuan, of which the "big head" part is the store rent and the first purchase price, and the monthly operating cost after opening is around 5,000 yuan.

3. The third advantage of entrepreneurship: the entry threshold is not high.

Entrepreneurs don't have many professional requirements for opening outdoor tourist goods stores. As long as they love traveling, like making friends and are good at communication, they can open their hearts and welcome guests. To open such a store, the requirements for the storefront are not high, and it is not necessary to choose those downtown areas or prime locations with expensive rents, and the storefront area should not be too large. The customers of outdoor travel goods stores are mostly young people, so you can get the moon near colleges and universities. It is also very labor-saving in advertising. Self-help travel, especially the experience of outdoor life, is a fashion pursued by urban young people at present. Although it has just emerged in China, its popularity has greatly increased. Therefore, opening an outdoor travel shop caters to the consumption trend of these young people. As long as the products are distinctive and the activities are vivid enough, customers can be attracted without spending too much advertising money.

Two. market analysis

1. Demand analysis:

Last year, a survey of outdoor sports people by the Ministry of Forestry showed that 60.2% of people who often engage in outdoor sports have college education or equivalent, and 27.4% have college education or above, which shows that nearly 90% of people have high education; In terms of income, with 3,000 yuan as the watershed, high-income people with a monthly salary of more than 3,000 yuan account for 48.6%; In terms of age composition, 20-40 years old accounts for 84. 1%, and 40-50 years old accounts for 7. 1%. People engaged in outdoor sports have the characteristics of high income, high education and younger age. This kind of leisure is more acceptable to this group of people, which is quite popular in Europe and America. The spirit of challenging yourself contained in outdoor sports is also consistent with the positive characteristics of young people.

It is estimated that there are more than 200 domestic outdoor products manufacturers, and there are 70 or 80 world-famous outdoor products manufacturers and clubs. The annual sales of outdoor sports products and equipment has reached 2 billion yuan. This figure was less than 300 million in 2002 and 60 million in 2000. The outdoor sports market has grown geometrically in recent years, attracting more and more participants. In the winter of 2004, the number of people participating in outdoor sports in China has exceeded 654.38 billion. But according to industry estimates, the market share of outdoor sports industry is still very conservative so far.

There are thirty or forty outdoor shops in Beijing. The annual turnover of the global outdoor sports industry exceeds US$ 654.38+05 billion, and China is still on the rise. According to the current momentum, it should not be a problem to develop outdoor goods stores in Beijing to more than 100. As far as the whole industrial chain is concerned, it is divided into equipment market, activity market and consulting service market. Some outdoor clubs in Beijing also divide their business into these parts. In the field of outdoor products sales, it mainly consists of brands, manufacturers, brand agents, retail stores and other parts. From the perspective of sales composition, large shopping malls account for more than 60%, followed by professional retailers like Sanfu, accounting for about 20%, and the remaining 10% market depends on brand stores and online sales.

According to my analysis, the reasons why outdoor sports are really popular may be as follows:

1. With the improvement of people's living standards, people pay more and more attention to their health. Taking part in outdoor activities and exercise is good for your health.

The rhythm of urban life makes many white-collar workers feel physically and mentally exhausted, so going to nature is undoubtedly a very good way to relax and recuperate.

By taking part in outdoor activities, you can meet many people from all walks of life. It is also the hope of many people to get to know each other and become good friends in an unprofitable relationship.

For today's society, outdoor is a fresh activity, which can make people, especially white-collar workers, feel the feeling of early adopters. The word "outdoor" itself has great attraction, which is exactly what people with a certain cultural class like to pursue.

For many single aristocrats, taking part in outdoor activities can also find their other half.

6. Participating in difficult outdoor activities is also a enrichment of life and a test of one's endurance and willpower.

7. Taking part in outdoor activities can make people really return to nature and get real relaxation.

Therefore, more and more people are playing outdoors now, so the market for outdoor products is rising all the way. But at present, the increase of outdoor goods stores is far from meeting the increase of the market. Therefore, outdoor goods stores have great living space and development prospects.

2. Market research:

According to the survey of Ctrip, a famous travel website. Com, the number of tourists in China is increasing at a rate of 26% every year, among which the fastest growing is the "backpackers" aged 20-40; The market demand of tourism products is increasing at the rate of 17% every year. However, compared with the global outdoor sports industry's annual turnover of more than 654.38+0.5 billion US dollars, China's related industries are still in the rising and initial stage, with great market development space.

At present, in China, outdoor stores are mostly concentrated in a few big cities, and there are few or even no professional outdoor stores in small and medium-sized cities, which cannot meet the contradiction between huge social demand and supply shortage.

Take Taiyuan as an example. At present, there are only five professional outdoor goods stores, and there are less than ten in Shanxi Province. Look at their turnover, they are all good and thriving. But these are far from enough to meet the huge consumption space. Many professional local donkeys go shopping in other places. It is said that there are too few things in local outdoor shops, which can't satisfy their pursuit of goods at all. The huge market vacancy and huge potential consumer groups make outdoor products have immeasurable prospects and market value. Based on reality, the development space of outdoor goods stores is still relatively large.

3. Competition analysis:

Ether is an example. At present, there are only five famous outdoor goods stores. All outdoor goods stores in Taiyuan have a common feature: too few types and brands, incomplete goods, generally high prices, unclear grades and lack of effective competitiveness. If you can open an outdoor shop with distinctive features and clear positioning, you can come from behind and stand out.

4. Market positioning:

According to customer surveys of other outdoor goods stores, customers who patronize outdoor goods stores are generally professionals or white-collar workers, especially those in foreign trade companies and it industries, aged between 20 and 40, with a monthly income of more than 2,000 yuan to 3,000 yuan. Outdoor is a new sport, which is more expensive to play than other sports. Therefore, only people with middle and high income and a certain degree will be willing to spend.

Professionals: Generally speaking, they have rich experience in outdoor sports and have high requirements for equipment, especially the pursuit of certain details. If something can't be found in other stores, only your store has it, and those people will be happy to come. Coupled with excellent service, quality assurance and reasonable price, those professionals will be a very large consumer group. And if we can keep these customers, although it is impossible to make much money on them, they will often bring some potential market value. Therefore, if outdoor goods stores want to survive, they must raise some real donkeys.

Ordinary consumers: most of them are young people with education, knowledge and a certain economic foundation. Some of these people are quasi-majors, some are just fooling around on a whim, some like to "burn" equipment, and some come with other purposes. However, it is quite easy for these people to make money, especially those who burn money.

Guest. Ask the store manager to accurately read the minds of these people, seize every opportunity to introduce goods and master these things, then opening a store is half the battle. Of course, experience is very important.

Three. Product introduction

Outdoor products include many kinds, including bags, outdoor clothing, shoes and socks, tents, outdoor lighting, outdoor meals, water equipment, mountaineering, protective drugs, tools/instruments/glasses, books/audio-visual, outdoor sleeping equipment and so on. Arrange the product structure according to the durability of outdoor products, such as travel bags, tents and other products that can be used for a long time. When shopping for goods, we should pay attention to the fact that the quantity should not be too large, and we should pursue diversification in brands and styles. Footwear, socks and outdoor food are items with poor durability. In addition to ensuring the quality of products, outdoor stores should also reserve in quantity. Generally speaking, because bags and outdoor sleeping goods are very important big items for outdoor sports, customers should make careful comparison and selection when buying such things. Bags and sleeping goods are big and expensive, which is also a big profit point for businesses. To open an outdoor shop, we must establish the main products. The survey found that most of the outdoor goods stores are still occupied by these large products.

1. Product Description: Our store mainly deals in all outdoor sports products of foreign brands, and also deals in other brands and foreign trade.

2. Product structure: The following categories are essential:

1. backpack.

There should be about three backpacks (more than 60 liters) suitable for long-distance travel, such as going to Tibet.

There should be about five backpacks (more than 35 liters) suitable for medium and long distance (about one week) travel.

Small backpack (under 35 liters) has about eight models suitable for daily outings and so on.

When choosing a backpack, you must pay attention to waterproof, wear-resistant, durable and rich plug-ins. In particular, the back of a big backpack must have an adjustable bracket and strong accessories, such as Donafo and NIFCO buttons. It is best to choose genuine brand products, such as Gregory and Sam Smith.

Pockets are essential, and you can prepare three models.

2. Tent. Prepare the following items: ordinary tents.

(1). Single-story double, suitable for suburban camping, suitable for spring, summer, autumn and winter.

Double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked double-decked, depending on the local situation.

3. Sleeping bag.

According to the season, envelope sleeping bags above 65,438+00℃ can be prepared in summer, and mommy sleeping bags with 5-65,438+00 and 0-5 degrees can be prepared in spring and autumn. There are about three kinds each, mainly fillers in hollow cotton, and there are grades. Generally, cotton or fiber are all around 70 yuan, but they are bulky and have basically been eliminated. Hollow cotton is around 100-200 yuan, which is relatively light. The difference between fabric and lining also affects the price. Prepare mommy sleeping bags below 0℃ in winter. Most of them are feather fillers, but there are also 3M cotton or DuPont cotton. Fabrics above 300 yuan are more expensive and waterproof. Generally speaking, it is necessary to prepare sleeping bags with the above temperature, because it is possible to climb snow-capped mountains in summer.

4. hiking shoes.

Whether climbing a mountain or crossing a jungle, Gao Bang has hiking shoes, preferably waterproof and breathable GORE-TEX fabric. There is no professional brand of hiking shoes in China, which are generally exported as foreign trade. They are all world-famous brands, with low prices but incomplete yards. However, in any case, a dozen pairs of various brands and sizes should be prepared, then waterproof hiking shoes and some hiking shoes.

5. clothing.

There are many kinds of outdoor clothes. The best outdoor clothes are trench coats made of GORE-TEX fabric, which are waterproof, breathable and heat-insulating. At present, most of them are foreign trade names such as mountains. Hardwear。 Columbia University. Lowapline et al. Ordinary outdoor clothes are waterproof, but almost breathable, and those with detachable liners are more expensive. There are also some cheap waterproof and airtight windproof clothes, which can protect against rain when traveling. Good outdoor clothing, the joints must be pressed with PU glue.

6. Climbing equipment.

Such as carabiners, safety belts, risers, descenders, ropes, etc. Only professional climbers can use these professional equipment. Imagine how many such people there are in the city, but an outdoor travel shop is not so professional without these things. You need to prepare one or two pieces for all models to decorate the facade.

7. camping equipment.

(1), waterproof flashlight. Large, medium and small sizes each enter 2 models, and imported Meguiar's flashlight can put 4 models.

(2) Waterproof headlights: imported pezit2 models and domestic 20 yuan 2 models.

(3) gas stoves. Two models in Korea.

(4), gas lamp. A Korean one.

(5), condoms. Two people, four people and six people each use one.

8. Other equipment

(1), compasses: 5 domestic civil compasses and 2 military compasses.

(2) Kettle (1). American canteen (with lunch box)

(b) 0.5L- 1.5L is used for Spanish Lacken kettle or Swiss SIGG kettle, five models.

(3) Two kinds of moisture-proof mats.

(4), mountain axe and tool shovel.

(5), more than 5 Swiss army knives, campers, explorers, climbers, champions, small champions, standards, etc.

(There are more than five types of ZPPO tip machines.

Optional: (1), 5 stainless steel flagons.

& amp