Analysis of User Data of "internet plus Tourism"

Analysis of User Data of "internet plus Tourism"

In the past, it may be difficult to achieve "a trip that goes away", but now, in this era of mobile Internet, various travel apps make "a trip that goes away" possible. With the continuous popularization of smart phones, the life application scenarios of mobile Internet are constantly enriched, coupled with the characteristics of the mobile location of tourism itself, and people's desire to explore, record and share fresh human geography, it has brought a huge market for tourism-related apps.

On the eve of the 11th, Internet Weekly and GEO, an Internet big data service provider, sampled, processed and interpreted the data of tourist users in the first half of 20 15, hoping that through this article, everyone who travels abroad can make use of the mobile Internet to make the journey easier and more interesting.

To travel, we must first check the raiders and book hotel tickets.

When it comes to traveling in internet plus, the first thing you may think of is Ctrip, which stands out from the crowd on the PC side. However, with the popularity of smart phones in recent years, the focus of people's Internet life has gradually shifted from PC to mobile.

As can be seen from the following figure, from the first half of 20 15, the number of mobile travel users has surpassed that of PC, and the gap has gradually widened, and users' mobile usage habits have gradually formed. Therefore, online travel companies are also stepping up their transfer to the mobile terminal to compete for more customer resources.

The data shows that among mobile users, users who travel there are highly active, and they firmly occupy the leading position in the online travel industry with Ctrip. Tongcheng Travel, Ali Travel and Tuniu Travel are also in the forefront. Such travel apps include hotels, air tickets, train tickets, tickets, car rental, food and other services. Food, shelter, transportation, travel, shopping and entertainment involved in the trip are all available, so that users can customize their travel plans on the mobile side with their fingers. Another data shows that 20:00-22:00 in the evening is the peak of the use of tourism apps.

Nowadays, young people are more inclined to travel by themselves, so apps based on travel strategies, such as poor travel and travel strategies (now free travel), are increasingly loved by young people and occupy a certain market share. For the apps of Raiders, Raiders and Travel Notes, those apps that are easy to use, complete in content, clear in content, highly matched with actual scenes, high in content freshness and good in reading experience are more popular with users.

You can eat anywhere. You don't know the way or the map.

The purpose of traveling abroad is not only to discover the cultural customs of different places, appreciate the natural scenery, but also to taste the delicious food from all over the world. Therefore, in addition to the mobile travel platform APP, catering apps are also very popular among tourists, among which group buying is the most popular among users. Meituan and Dianping, which can provide users with food maps and preferential prices, have gained 42.3% and 37.5% user coverage respectively. This kind of APP allows you to find delicious and distinctive shops in unfamiliar places, follow the food map composed of the picky eyes and picky mouths of the masses, and then buy them at preferential prices, without worrying about not eating authentic local food.

"Where am I?" "Where to?" "How to get there?" When you are away from home, the most important thing is of course the map. It is normal to be new to a place, and it is very troublesome to find a paper map. Map APP greatly facilitates the accurate positioning of tourists, and can solve the user's needs in time and accurately, whether it is path planning or restaurant hotel search.

Today's map apps are more and more diverse. In addition to path planning, functions such as restaurant recommendation, taxi, and takeaway are gradually aggregated on the map platform. According to the report, in the map navigation APP market, map apps like Baidu Map occupy most of the market due to their diversified functions, with a coverage rate of 40.4%, and Gaode Map ranks second with a share of 22.0%.

Traveling, everyone prefers trains and taxi apps.

Among the travel apps, the official railway booking app "Railway 12306" of the Ministry of Railways is the most prominent, followed by high-speed rail housekeeper and flight steward. It can be seen that most people will still choose economical trains to travel, and now the high-speed rail is also developing constantly, which has greatly improved the speed, comfort and safety, which is why many people give up airplanes and choose high-speed rail. On the other hand, it is also a beautiful thing to watch the scenery changes along the way by train.

When I arrive at a new place, because I am not familiar with the local prices and routes, there will always be people who are worried about meeting bad drivers and detouring to increase the price when taking a taxi. But now, the car-calling APP has solved this problem very well. One-click calling a car, clear route navigation and more grounded drivers all make the journey easier and worry-free.

Look at everyone's favorite tourist destination.

Before the National Day holiday, many people customized their travel plans, but some people may hesitate, so we will look at the places that everyone likes to go according to big data for reference.

The data shows that people still like to go to big cities in terms of domestic tourism. Beijing, Shanghai and Sanya rank in the top three, and the attention to famous tourist attractions such as the Forbidden City, the Great Wall, the Oriental Pearl, Huangpu River, Yalong Bay and Tianya Haijiao seems to be increasing. However, when we think of the crowds of popular scenic spots, we often start to hesitate and stop. At this time, many people will choose to go abroad to enjoy exotic customs.

In terms of outbound travel, neighboring countries such as the "Gate of the Motherland" are the destinations that people often choose. Thailand, Japan, Maldives, Taiwan Province Province and Hongkong are all hot spots for overseas travel. Going abroad, as a relaxed bystander and a stranger full of expectations, will see a different life and feel a different cultural landscape.

"Read thousands of books and take Wan Li Road"

People are always discussing the meaning of travel. In the final analysis, travel broadens our horizons. On the way to travel, we broadened our horizons, broadened our knowledge, and naturally broadened our minds. Goethe said: "People love to travel, not to reach their destination, but to enjoy all kinds of fun during the journey."

Mobile Internet frees us from the hard, tired, confused and time-consuming travel in the past, makes our journey easier, gives us enough time to enjoy the trip, realizes ourselves from it and leaves good memories for the future.

The above is Bian Xiao's sharing about the user data analysis of "internet plus Tourism". For more information, you can pay attention to more dry goods sharing of global ivy.