Are there any case studies on the use of strategies to attract others?

This strategy is used in the military. It refers to using similar things to confuse and deceive the enemy, making them confused and fooled, falling into our trap, and then taking the opportunity to defeat the enemy. "Brick" and "jade" are metaphors. "Brick" refers to small profits and bait; "Jade" refers to the purpose of combat, that is, a big victory. "Attracting jade" is the goal, and "throwing bricks" is the means to achieve the goal. Fishing requires bait. Let the fish taste a little sweetness before it takes the bait. Only when the enemy takes advantage of it will it fall into the trap and suffer a big loss.

◆Hidden and hidden” to capture Jiucheng

In 700 BC, the State of Chu used the strategy of “throwing bricks to attract jade” to capture Jiucheng lightly. In this year, the State of Chu sent troops to attack Jiucheng. Guo (now northwest of Yun County, Hubei Province), the Chu army moved quickly. The Chu army was approaching the city with great momentum. Knowing that it would be dangerous to go out to fight, the Chu army decided to hold on to the city because of its dangerous terrain and it was easy to defend but difficult to attack. , were repulsed. The two armies were in a stalemate for more than a month. The official of Chu carefully analyzed the situation of the enemy and us, and believed that Jincheng could only be defeated wisely. He proposed a strategy of "catching big fish with bait" to the king of Chu. . He said: "It is better to lure the enemy with advantage than to attack the city. "The King of Chu asked him how to lure the enemy. Qu Xia suggested that while Jiaocheng was besieged for more than a month and there was a shortage of firewood in the city, send some soldiers dressed as woodcutter to go up the mountain to collect firewood and bring it back. The enemy would definitely come out of the city to rob the firewood. . In the first few days, let them gain some small profits. When they become careless and a large number of soldiers go out to seize firewood, they will first set up an ambush to cut off their retreat, and then gather together to annihilate them and take advantage of the situation to seize the city. Will be easily fooled, Qu Xia said: "Don't worry, Your Majesty, although the country of Jiao is small, it is frivolous, and frivolousness will lead to little strategy. With such sweet bait, you don’t have to worry about it not taking the bait. "The king of Chu then acted according to his plan and ordered some soldiers to dress up as woodcutters and go up the mountain to collect firewood.

After hearing the spies' report about porters entering the mountain, Marquis Jiao asked the woodcutter whether they were protected by the Chu army. The spies said that they went in and out in twos and threes, and there were no soldiers following them. They immediately arranged their troops and waited for the "woodcutter" to come out of the mountain with firewood on his back. They succeeded successfully and captured more than thirty "woodcutter". A lot of firewood was obtained. After several days, the harvest was really profitable, and more and more soldiers came out to seize the firewood. When the king of Chu saw that the enemy had swallowed the bait, he decided to catch the big fish quickly. , the Jiao soldiers went out to plunder the city as they had done a few days ago. When the "woodcutters" saw the Jiao army coming to plunder again, they were so frightened that they ran away. The Jiao soldiers chased after them, and unknowingly they were led into the ambush of the Chu army. . I saw ambushes everywhere, and the sound of killing was loud. The soldiers of Wen State could not resist, and they retreated in a hurry. They were interrupted by the ambush, and there were countless casualties. The king of Chu took the opportunity to attack the city. Hou Hou knew that he had been tricked and was unable to resist. I had no choice but to surrender.

◆Mang Mao "threw" one to win five cities

During the Warring States Period, Qin and Zhao agreed that the two countries would attack Wei together, and it would be done. Later, Yecheng (today's Anyang area in Henan Province), which originally belonged to Wei State, was ceded to Zhao State. Wei State was surrounded by enemies on both sides and the situation was very critical. When everyone was at a loss, Wei Minister Mang Mao made a plan: Send Wei envoys to contact Zhao State. , pretending to agree to hand over Yecheng to the State of Zhao, instigating the relationship between Zhao and the State of Qin, and instigating Zhao to sever diplomatic relations with the State of Qin...

The King of Wei listened to Mangmao's opinion and sent his doctor Zhang Yi out. When the king of Zhao saw that he could easily capture Yecheng without fighting, Zhang Yi added: "Wei and Zhao have always had friendly relations, but Qin, Zhao, and Qin and Wei have always been hostile. The alliance between Qin and Zhao is only a temporary benefit. Qin is a country of tigers and wolves, and it always seeks to annex the world. Only by uniting our two countries to deal with Qin together can we have a way out. " King Zhao agreed very much with Zhang Yi's suggestion, so he severed relations with Qin and decided to peacefully take over Yecheng.

King Zhao sent a force to Wei to prepare to take over Yecheng. The generals guarding the city were It was Mang Mao. Mang Mao said sternly to the general of the Zhao army: "How can you give Yecheng, which is so good in Wei State, to others lightly? Zhang Yi promised to give it to you. Go and ask him for it; if you want to get Yecheng from me, , we can only fight to the end. "There were not many soldiers and horses sent by the State of Zhao to accept the city grant. They were no match for the Wei army. They had to go back and report to the King of Zhao in despair. Only then did the King of Zhao learn that they had fallen into Wei's plan. At this time, Qin Because Zhao broke the contract without any reason, he was uniting with Wei to attack Zhao. King Zhao had no choice but to plead with Wei and cede the five cities of Zhao to Wei. The two countries would then join forces to resist Qin's attack. "Throwing away" Yecheng and finally "leading" to the five cities of Zhao State was indeed a good deal with only a win but no loss.

◆Wan Rong, a Khitan man, was familiar with the art of war

In 690 AD, the Khitan captured Yingzhou. Wu Zetian sent four generals, Cao Renshi, Zhang Xuanyu, Li Duozuo and Ma Renjie, to march westward, hoping to recapture Yingzhou and pacify the Khitan.

Khitan pioneer Sun Wanrong read it well. The military strategy was very clever. He thought that the Tang army was powerful and a head-on confrontation was not good for him. He first created public opinion about food shortage in Yingzhou, and deliberately let the captured Tang army escape. The commander of the Tang army, Cao Ren, escaped on the way. The soldiers were sallow and thin, and they learned from them that Yingzhou was seriously short of food, and the Khitan soldiers in Yingzhou City were unsettled. Master Cao Ren was overjoyed, thinking that the Khitan was vulnerable and the vanguard of the Tang army would be able to capture Yingzhou soon.

Zhang Xuanyu and Maren Jiebu wanted to seize the lead and moved quickly towards Yingzhou. Along the way, they also saw old and weak Khitan soldiers who had escaped from Yingzhou. They claimed that Yingzhou was seriously short of food, and the soldiers fled one after another. Willing to surrender to the Tang army.

Generals Zhang and Ma became even more convinced that Yingzhou was short of food and the Khitan army was unstable. They led their troops to travel day and night to Xiqiao Stone Valley. They saw that the road was narrow and there were cliffs on both sides. According to the method of using troops, this is a dangerous place to set up an ambush. However, Zhang and Ma mistakenly believed that the Khitan soldiers were already too hungry, and driven by the desire to win the first prize, they ordered the troops to continue advancing.

An endless stream of Tang troops entered the valley and marched hard. At dusk, only the sound of cannons was heard. On the cliff, arrows rained down like rain. The Tang soldiers and horses trampled them, causing countless casualties. Sun Wanrong personally led troops to attack the Tang army from all directions. The Tang army was unable to advance or retreat. There was an ambush in front of them and cavalry in the rear. They were in chaos without fighting. Zhang and Ma were captured alive by the Khitan army. Sun Wanrong used the general's seal found to immediately write a letter to Cao Renshi, falsely reporting that Yingzhou had been captured and asking Cao Renshi to quickly go to Yingzhou to deal with the Khitan leaders. Master Cao Ren had long despised the Khitan. After receiving the letter, he was convinced and immediately led his troops to Yingzhou. The large army moved forward rapidly, preparing to pass through the canyon and rush to Yingzhou. Needless to say, this invincible army made the same mistake again. In the West Gorge Stone Valley, it was surrounded and intercepted by Khitan ambushes, and the entire army was annihilated.

Military and political affairs are twin brothers, and sometimes they are wolves and embarrassed.

The Chu people threw out some old, weak and remnant soldiers to benefit the hanging soldiers, and then defeated the hanging soldiers and forced the hanging soldiers to sign a treaty. It can be said that the tactic of throwing bricks and talons was successfully used in the military.

Maodun gave the tribe's best horses and beauties to the Taihu tribe, inducing the Taihu tribe to neglect their precautions, and finally annexed the Taihu tribe and unified the Xiongnu. Compared with a large tribe, a thousand-mile horse and a beautiful woman are like bricks and jade. Mao Dun threw bricks and successfully obtained jade.

Sun Wanrong also knows the beauty of throwing bricks to attract jade. He used it twice and won twice. Roughly speaking, in the military, there is usually a certain literary flair to throwing bricks, but it is a genuine act of force.

The art of throwing bricks to attract jade is also used in politics. There are many ways to throw bricks and attract jade. The method of attracting jade is usually much more elegant and subtle than the military use of force, but it is often much more ruthless. The ancients said: "A scholar will die for a confidant." Looking at this sentence in reverse, it is an excellent example of giving advice. A scholar takes the prosperity of the world as his own responsibility, is strong-willed, unyielding in might, is wealthy and not lustful, and is not obsessed with fame, wealth, beauty and power. He only wants someone to know his thoughts and ambitions, and someone to understand and support his ideals and ambitions. Therefore, politicians pretended to be the confidants of the scholars and used magnificent words to induce the scholars to serve themselves. How insidious and vicious!

Today's analysis

To attract customers, it means that when guiding you to purchase your own products, you first throw out some bait to induce and stimulate customers' desire to buy, so as to earn more money. profit.

In commercial activities, there are also such deception, robbery and conspiracy techniques. As long as people pay attention, you can often see activities such as grand prize rewards, such as selling drinks, claiming that there is a certain prize in the bottle, but even if you buy 10,000 bottles, you cannot find that prize. It turns out that it is difficult to say whether the so-called prize exists or not. Perhaps it is just a few tempting slogans from the manufacturer to induce consumers to pay. This is also a trick to attract good news! "Brick" is water, and "jade" is the real money in consumers' pockets.

◆Smooth tongue

Shopping guides in shopping malls are the most common people in people's daily lives who are good at "making suggestions". When promoting one's own products, potential users often experience various psychological changes. If the shopping guide does not carefully understand the user's psychology and use "housekeeping skills", it will be difficult to understand the other party's true intention.

For example: how to promote products to different users, depending on what type of people they belong to, and taking different measures for different types of users, so as to be "targeted" and achieve twice the result with half the effort, etc. In the eyes of these "brick throwers", these "jade" people are classified into the following categories:

1. Pretentious type: This type of person always shows a certain attitude towards any product. They look very understanding and always treat them with a disapproving look. This type of people generally have superior economic conditions and are mostly intellectuals.

Their countermeasures are: This kind of person likes to hear compliments. You should praise him (her) more and cater to his or her self-esteem. Never laugh at or criticize him (her).

2. Bad-tempered, naysayer type: Hot-tempered, suspicious of everything, very poor in patience, likes to lecture others, often loses temper for no reason, and sometimes likes to "go against" you.

The countermeasures are: smile, win his favor, admit that the other person is right first, and listen more, do not be "threatened" by the other person and then "flattering", it is better to move him with words that are neither humble nor arrogant ( She), to gain his favor. When the other party feels superior in front of you and understands the benefits of the product, they will usually buy it.

3. Indecisive type: intends to buy, sometimes enthusiastic, sometimes cold, mood is changeable and difficult to predict.

The countermeasure is: first gain the trust of the other party. When this type of person thinks calmly, "negative thoughts" will appear in their mind, and induction methods should be used.

4. Cautious type: This type of person has financial strength. Sometimes they remain silent and observe at the scene, sometimes they ask endless questions, their tone of voice or movements are slow and cautious, and they usually stay at the scene. The time is relatively long.

Countermeasures: Cater to his (her) speed and speak as slowly as possible to make him (her) feel credible. When explaining the functions of the product, it is best to use the words of experts or real facts. , and at the same time emphasize the safety and superiority of the product.

5. The petty and cheap type: I hope you give him (her) a lot of discounts before he or she wants to buy, and he likes to bargain.

Countermeasures: Talk more about the uniqueness of the product, give him (her) a free product or issue a free inspection sheet, highlight the after-sales service, and make him (her) feel that it is cost-effective to accept this product. More common in women.

6. The coming and going type: often in a hurry, always saying that his or her time is limited, this type of person actually cares most about quality and price.

Countermeasures: Praise him (her) for being a person who lives a fulfilling life, and directly state the benefits of the product. Focus on the key points and don’t beat around the bush. As long as he (she) trusts you, this type of person It's usually fun to do things.

7. Financially Insufficient Type: This type of person wants to buy, but has no extra money. They find a lot of reasons and just don’t want to buy.

Countermeasures: As long as you can make him (her) interested in or understand the product, you can find ways to stimulate his (her) desire to buy and compare with others to make him (her) produce it. An unbalanced psychology can also make him or her buy in batches.

The shopping guides are so thoughtful that they throw out seven or eight big "bricks" at once, just to capture the jade in your pocket. Buyers must be assertive. This is a shopping guide.

◆Whispering words

Traveling is a way for people to relax. At least it’s something you can only think about if you have money in your pocket. If you are an individual traveler, the tour guides in the scenic spots will stalk you and refuse to let you go easily. All kinds of "bricks" will come at you from all directions.

Even if you are in a group, you still have to pick up the "bricks" one by one. As soon as you get on the bus, your ears will be filled with the guide words. Take Yangcheng's advertising slogan as an example: "Since the reform and opening up, Guangdong has undergone world-famous changes, and tourist attractions full of the flavor of the times have emerged one after another. Splendid China, Window of the World, Shenzhen Happy Valley, China Folk Culture Village, Yuanming New Garden, Large theme parks such as Haiquan Bay and Chimelong Tourist Resort can make you have fun and forget about the troubles of life. "Guangdong is full of charm and charm. If you want to visit Guangdong, there are so many places of interest. , we will take you there."

As soon as the bus started, the tour guide began to introduce himself: "Hello everyone! Thank you for your hard work! First of all, please allow me to welcome all my friends to our city for sightseeing. My surname is Guang, so everyone calls me "Xiao Guang". This is our driver. We are very honored that he and I will provide services to you during our tour in our city! When traveling, you can give us two hearts: one is "peace of mind", which is given to Master Lao Guang, because he is very skilled in driving, has 12 years of driving experience, and has never had any accidents; the other is "happy" , leave it to me. During the tour, please recognize the signs of the tour guide to avoid following the wrong team. Please note the concentration and tour time to avoid any questions or requests caused by one person being late. Please put it forward as much as possible, and I will try my best to solve it. Finally, I wish you all a happy trip, a satisfying meal, and a comfortable stay! ”

What are you shopping for, snacks, and local specialties on the way? Ah, not a single one is missing...

When "Guangdong and Guangxi" use the "bricks" thrown along the way to take stock of the "beautiful jade" exchanged from all directions, they will also say a lot of goodbyes with a smile on their faces. Words: "Dear friends: The train station is about to arrive, and Xiaoguang and I have to say goodbye to everyone. As the saying goes, "It's hard to say goodbye when we meet, but it's hard to say goodbye after seeing you thousands of miles away." Here, I am very grateful to you all My friends’ support for my work. In just a few days, everyone left a very deep impression on me. Thank you for your cooperation! If there is anything unsatisfactory during the few days of tour, please criticize and correct me. , your opinions will be the direction of our efforts, and your suggestions will be our goals for improvement. If there are any shortcomings on the way back, please forgive me. I hope you will have the opportunity to come to our city again and enjoy our spring. The lake, the fragrance of summer, the red leaves in autumn, and the scenery in winter are waiting for you. I will be your guide again. Finally, I wish you all a safe journey and good health!

◆Every exit is an order

The director is the organizer and leader of film and television artistic creation. The person in charge of putting film and television literary scripts on the screen uses actors to express his thoughts. people. As the synthesizer of various artistic elements in film and television creation, the director organizes and unites all creative staff, technicians, and performers in the crew to give full play to their talents, integrate everyone's creative labor, and serve his artistic vision.

The film director also uses the actor's body and emotions, as well as the choice of sight, the scheduling of light, the composition of the picture, the logic of editing, the matching of sound, etc., to present a certain script on the video screen , is the person who presents this play to the audience.

The film industry covers a variety of professional technologies, from production, photography, lighting, art direction, set management, actors, recording, mixing, post-production special effects, etc. It is very complex. The vast majority of modern film directors do not have extensive expertise in any of the above technical skills, but they still have at their disposal all the professionals in each department to work according to their will.

The most common way of expression is to "suggest ideas".

A gesture can adjust the angle of the photographer; an expression can mobilize the actors into the scene...and so on, and so on.

Like a general, all exports are orders.