What is the prospect of domestic tourism in 2023?

National epidemic prevention has plunged the demand for cultural tourism.

Statistics from the National Bureau of Statistics show that the number of domestic tourists in China increased year by year from 20 10 to 20 19, reaching 6.006 billion in 20 19. 2020-202 1, affected by the epidemic, the number of domestic tourists in China dropped sharply. In 2020, the number of domestic tourists in China is 2.879 billion, which is 52.06% lower than that in 20 19. In 20021year, the total number of domestic tourists was 3.246 billion, an increase of 367 million, an increase of 12.75%. (54.0% of 20 19). According to the statistical results of domestic tourism sampling survey, in 2022, the total number of domestic tourists was 2.53 billion, a decrease of 765.438+0.6 billion compared with the same period of last year and a decrease of 22. 1% compared with the same period of last year.

20 10-202 1, China's domestic tourism revenue first increased and then decreased, and the decline was mainly affected by the epidemic situation. In 2020, China's domestic tourism revenue was 2.23 trillion yuan, down 6 1.07% compared with 20 19. In 20021year, with the improvement of the epidemic situation, domestic tourism revenue rebounded to 2.92 trillion yuan, an increase of 30.98% compared with 2020, reaching the level of 50.99% in 20 19. In 2022, domestic tourism revenue was 2.04 trillion yuan, down 0.87 trillion yuan from the previous year and down 30.0% year-on-year.

Optimize epidemic prevention and accelerate the recovery of cultural tourism

According to the data of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2023, the number of domestic tourists increased by 23. 1%, the domestic tourism revenue increased by 30%, and the national commercial performances increased by 40.92%. On the whole, the number of tourists during the Spring Festival holiday in 2023 has recovered to nearly 90% in the same period of 20 19, and the number of tourists in Yunnan, Hunan and Jiangsu has exceeded 20 19. It can be predicted that with the increasing number of tourists, the cultural tourism market in China will further accelerate its recovery.

Judging from the income of representative cultural tourist sites during the National Spring Festival holiday, the passenger flow of well-known scenic spots increased significantly compared with the previous year, among which the ticket income of Hongcun in Anhui increased by 5 14.27% year-on-year, and recovered to143% in 20 19; The ticket revenue of ancient Huizhou cultural tourist area increased by 1487.84% year-on-year, and recovered to 184.7% in 20 19. The tourism revenue of Yunnan Province reached 38.435 billion yuan, up 249.4% year-on-year, and recovered to 65,438+032.5% in the same period of 2065,438+09. On the whole, domestic tourism in China's cultural tourism industry is in the recovery stage and is expected to grow further in the future.

Policies promote the long-term development of cultural tourism.

Cultural tourism can play an important role in increasing local income and building cultural self-confidence. In 2022, the Ministry of Culture and Tourism and relevant state ministries and commissions successively issued a number of opinions or related measures on promoting cultural tourism consumption and industrial development, and made a prospect and related target planning for the cultural tourism industry from 2025 to 2035. The specific policy contents are as follows:

For more research and analysis of this industry, please refer to the analysis report of "In-depth Investigation and Investment Strategic Planning of China Cultural Tourism Industry" by Forward-looking Industry Research Institute.