How to use big data to promote tourism development

The deep integration of tourism and Internet is the general trend.

Today, the world is experiencing a broader and deeper scientific and technological revolution and industrial transformation. A new round of scientific and technological revolution represented by the Internet, big data and artificial intelligence is profoundly changing the global economic development and people's production and life. Internet is one of the greatest inventions in the 20th century, which has brought great changes to people's production and life, and played a powerful role in promoting innovation and development in many fields.

Tourism is no exception. The deep integration of tourism and Internet is the general trend, which brings unprecedented development opportunities and brand-new space for culture and tourism. Tourism is more vivid and exciting because of the irrigation of the internet; The Internet is richer and better because of the baptism of tourism.

Analysis on the overall operation of China tourism in the first half of the year

According to the statistics of the Analysis Report on the Development Trend and Investment Decision of Tourism Industry issued by Forward-looking Industry Research Institute, in the first half of 20 18, the number of domestic tourists was 2.826 billion, up by 1 1.4% year-on-year. Among them, there were 65.438+99.7 million urban residents, an increase of 654.38+03.7%; The rural population was 829 million, an increase of 6.3%. Domestic tourism revenue was 2.45 trillion yuan, a year-on-year increase of 12.5%. Among them, the expenditure of urban residents was 1.95 trillion yuan, an increase of13.7%; The expenditure of rural residents was 0.50 trillion yuan, an increase of 8.3%.

The role of big data in promoting tourism development is mainly reflected in three aspects.

1. Change the marketing strategy. Through the user portraits obtained by big data, we can grasp the behavior and travel preferences of tourists, truly achieve marketing "love" and maximize the efficiency of promotion resources.

2. Through the analysis of the operation of the industry, effectively manage the industry, promote the construction of the tourism industry, and help the tourism administrative departments and scenic spots and other enterprises to improve their management level.

3. Establish vertical and horizontal analysis models based on industry databases, and effectively assist tourism administrative departments and scenic spots to improve the service system through data analysis and deduction.

The distance between big data and first-line scenic spot management is not far. With the help of the power of big data, we can complete personalized precise positioning, play the role of project evaluation and feasibility analysis, and help tourist attractions to create tourism products that meet market demand. At the same time, the data analysis results can provide a feasible basis for the accurate market self-positioning of scenic spots, become a sharp weapon to guide their marketing and revenue management, provide new ideas for the demand development of scenic spots, and improve market competitiveness and profitability.

The prospect of big data-the way out in the future

In Mr. Mao's view, "from the aspects of data resource system, industrial scale and output value, big data will definitely become a new outlet in the future."

The development of big data includes data self-operation, data leasing, data platform, data warehouse, data crowdsourcing and data outsourcing. The aspects that can be combined with the tourism industry will definitely be all aspects. What deserves our attention is that in the future, the tremendous energy played by "Big Data +AI" cannot be underestimated. First, at the management level, the emerging smart hotel is a typical case of hotel management upgrade based on artificial intelligence and data analysis. The second is the improvement of services, such as the toilet revolution that the country is doing. Through data analysis, it can provide reference for the location and density of toilets in scenic spots, and artificial intelligence technology can realize the intelligent management of toilets. The third is the level of consumption. With the upgrading of tourism consumption, the destination hopes that tourists can spend more money. Where is the user's money spent? How to spend it? These can be answered by analyzing the existing user consumption and behavior data. According to the consumption characteristics of these tourists, the consumption areas should be scientifically set up and planned.

Both service and consumption will accept a new round of experience upgrade.

With the transformation of the times, tourism is also facing new development opportunities and challenges. Only by taking advantage of the trend to complete the transformation can we better complete the voluntary development of tourism, optimize the supply chain and finally better serve tourists. Big data is helping us to re-understand the industries and businesses that tourists are engaged in.